SUMMARY: MOBILE COMMERCE: A REVIEW Any monetary transaction that is conducted via a mobile telecommunications network is refer as mobile commerce (M-Commerce). Nowadays‚ mobility has forced M-commerce to be a trend. Since M-Commerce provides customers with the ability to buy products by using mobile devices‚ therefore‚ M-Commerce is definitely different from overall mobility and mobile application. From the content‚ it contains four parts which talk about applications‚ benefits‚ limiting
Premium Enterprise resource planning Electronic commerce Transaction cost
Mobile Commerce: Literature Review Dr. Sudha Singh ( Associate Professor‚ PG Department of Computer Science and Engineering‚ BCET‚ Durgapur.) The m-commerce (MC) is an evolving‚ dynamic‚ unique and rapidly changing business opportunity with its own characteristics and concept (Lindsay‚ 2000). Many industry experts believe that m-commerce is a sleeping giant whose time has yet to come (Buhan‚ 2002). E-commerce benefited many organizations by reducing supplier cost and increasing profit. E-commerce
Premium Mobile phone Electronic commerce Bluetooth
Introduction and Problem Definition The growth for mobile service has been gradually developing from a total number of subscribers of 1.513 million at the end of 1996 to 7.477 million in 2001. (Malaysian Communication and Multimedia Commission‚ MCMC) The market for the telecommunication industry in Malaysia is highly competitive. This industry is currently dominated by 3 operators Telekom‚ Maxis and DiGi. For example‚ as Maxis Communications Berhad (“Maxis”) being one of the most favorable choice
Premium Marketing Quality of service Service
COUNTRY REPORT ON CUSTOMER LOYALTY IN RETAIL SECTOR WITH SPECIAL EMPHASIS ON TESCO Submitted By: Rajat Kaul A1808709003 2009-2011 Submitted To: DAVID OGLE TABLE OF CONTENT Chapter 1 Introduction Introduction Aims and Objectives Chapter 2 Literature Review The Concept of Loyalty Loyalty Programs in India Chapter 3 Methodology Research Methodology Comparative Analysis Chapter 4 Analysis
Premium Loyalty program Retailing
The relationship between customer loyalty and customer satisfaction John T. Bowen University of Nevada‚ Las Vegas‚ Nevada‚ USA Shiang-Lih Chen University of Nevada‚ Las Vegas‚ Nevada‚ USA Keywords Customer loyalty‚ Customer satisfaction‚ Database marketing‚ Hotels Abstract Develops and implements a method for hotels to identify attributes that willincrease customerloyalty. Otherhotels can replicate the methodology used in this study. The study makes
Premium Hotel Hotels Focus group
Gender differences in customer loyalty 1 Introduction The purchase of food covers a wide range of private consumption. In recent years there has been a trend of groceries and small shops that close their doors because of the ruinous competition from supermarkets. This evolution could largely affect our daily routine as there is… (human conversation). The importance of this topic raises the following research question: Is female loyalty towards local merchants enough to enable them to compete
Premium Gender Male Female
Building Customer Loyalty - You Decide DeVry University‚ BUSN258 March 14‚ 2013 You Decide As a general manager‚ it is important to identify the issues interfering and affecting the relationship with your customer. After carefully examining all of the facts of the problem‚ it is important to find a solution and providing the customer with a satisfactory answer. First of all the company needs to fix the problem as soon as possible. One way of fixing this problem‚ is by providing
Premium Marketing Customer service Customer
Is brand loyalty of consumers affected by a financial crisis? The current financial crisis has spread around the world and no consumer has stayed untouched. In economic downturns‚ consumers are trying to better manage their expenses due to uncertainty for the future. In such cases‚ their brand loyalty might be shaken. Especially for UK consumers‚ whose purchasing power is lower than the other nations‚ the situation in the beginning of 2010 seems to be much more difficult. Hence‚ the purpose of
Premium Scientific method Research Marketing
and GAAP recognition of revenue under SAB 101 and SAB 104 for supermarket customer loyalty cards and points issued on airlines frequent flyer programs. Customer loyalty programs and rewards programs are structured marketing efforts that reward customers who are loyal and regularly buy products and services from the same company. Customer loyalty programs and rewards programs are used to incentivize customers‚ build customers’ allegiance to the company’s brand and increase sales of the company’s products
Premium Loyalty program
Marketing Dr. Arni Arnthorsson Customer Satisfaction‚ Loyalty‚ and Empowerment 1. Should a company be happy or concerned if most customers are satisfied? Satisfaction of the consumer is one of the main goals for a company to achieve. Customer satisfaction is defined as the feeling that results when an offering meets a consumer’s expectations. Companies around the world are doing many surveys‚ in order to measure the satisfaction of their consumers because the importance of consumer satisfaction
Premium Marketing