strategy (J.Hunt‚ J.K.Johansson‚ M.F.Akkaya). The aim of this research is to point out the differences in marketing strategies of “Pantene’s” shampoo in different countries. Pantene’s brand is being represented in many different countries where women have a completely different view of beauty and health look. That is why Pantene’s marketing strategies depend on the country and culture. In relation to this paper it is appropriate to research the concept of culture and marketing and its subparts in global
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Pantene Pro"“V â Shampoo & Conditioner Environmental and SWOT Analysis Environmental Analysis Introduction: Pantene Pro-V‚ one of the world ’s leading hair care products‚ delivers over $1.7 billion a year to its parent company‚ Procter & Gamble. Procter & Gamble experiences annual sales of over $40 billion and is one of the world ’s largest advertisers "“ ahead of General Motors and Phillip Morris. Pantene Pro-V is targeted at women 18-49‚ and is positioned as the brand that makes hair
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PANTENE A one-billion dollar brand became a three-billion dollar world-class category leader. CHALLENGE Mathilde Delhoume: Hi‚ I am Mathilde Delhoume‚ I’m the Global Advertising Development Manager for Pantene at P & G. Debby Reiner: I’m Debby Reiner‚ I’m the Global Account Director on Pantene. Thomas Puckett: I’m Thomas Puckett‚ and I’m the Global Creative Director on Pantene. MD: Pantene and Grey has been a long story‚ so as in any long relationship there has been different phases. DR:
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THE HISTORY OF PANTENE Pantene is arguably the most famous name in hair care‚ but just how long has Pantene been around‚ and what has gone into making it such a recognized authority on beautiful hair? We’ve gone back to the beginning to illuminate some of the milestones in Pantene’s rich heritage. 1947 Pantene is Born Inspired by the ingredient panthenol‚ Pantene‚ owned by Swiss drug company Hoffman-LaRoche‚ makes its debut as a premium hair care line across Europe‚ replete with glass bottles
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and external situation of Pantene. The internal analysis includes branding analysis‚ objectives‚ target market‚ company and brand analysis‚ industry‚ product‚ price‚ consumption value‚ financial trend and distribution channels. The external one contains political‚ economic‚ social‚ technological and environmental forces. In competitive analysis‚ Pantene has a competitive advantages promotion and strong distribution network. Due to the high technology support‚ Pantene products are famous for good
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SAHU(175) MUKESH SHARMA (176) DAISY RANI (177) 0 * 2. CONTENT PAGE NUMBER Introduction 2 Company Overview 3 Product Intrduction 4 Marketing Concept 4 Marketing Mix 5 Over All marketing Strategy 7 Swot Analysis 8 BCG Matrix 9 Marketing Research 11 Marketing Research Process 12 Consumer Behaviour 13 Conclusion 14 1 * 3. IntroductionPurpose of the project:The project has been planed to be have a comprihenshive understandingof thecompany‚and the industry and compitator‚and to understand marketing
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P’S ANALYSIS OF PANTENE PRO-V PRODUCT: Clearly‚ Shampoo is more than just shampoo when P&G sells it. P&G’s great successin the rough-and-tumble shampoo world comes from developing an innovativeproduct concept. An effective product concept is the first step in marketing-mixplanning.Philip Kotler defines product as Anything that can beoffered to a market for attention‚ acquisition‚ use or consumption that might satisfy a -want or need. It includes physical objects‚ services‚ persons‚places
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How to Write a Research Proposal Framework of the Research Proposal A research proposal is a written document that includes the following information: – Summary of prior literature. – Identification of research topic and research questions. – Specification of procedure to be followed to answer research questions. The purpose of your proposal is to sell your idea by showing you have thought it through very carefully and have planned a good research study. There
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Writing a research proposal (Social Sciences) All applications should include a 2-3 page research proposal. This proposal will either be for a topic of the applicant’s own devising‚ or a development of a topic or theme advertised on the School of GeoSciences web page. The Proposal should be no longer than 3 typed pages in Times New Roman font size 12. Please organize your proposal under the following headings‚ all of which should be used. 1. Introduction Give an introductory statement explaining
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MBA THESIS PROPOSAL GUIDELINES 1. INTRODUCTION The aim of this document is to give MBA students practical guidance about their thesis proposal. In addition to some general comments‚ the actual structure that should be followed in presenting the proposal is also outlined. The research proposal can serve many useful functions. The most important is that it helps the student to think out the research project he/she is about to undertake and predict any difficulties that might arise. For those who are
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