• Marketing Principles
    Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organisation objectives. Marketing has many ways that products are sold. It includes advertising, selling and deliveri...
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  • Customer Relationship Management
    The impact of customer relationship management on the financial performance of an organization 1 Chapter 1-Introduction The impact of customer relationship management on the financial performance of an organization 2 1.1 Introduction This chapter provides an overview of the dissertation in bri...
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  • International Marketing Management
    PART-A COUNTER TRADE INTRODUCTION This essay will briefly analyse the main concepts and theories on pricing methods as well as countertrade on an International marketing scope for an organisation; looking at how price arrangements can affect a particular market going into a overseas market; we...
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  • Customer Relationship Mgmt
    Chapter 1: What is CRM? What's So Hard About Customer Service? One person's excellent service may represent barely adequate service to someone else. What impresses one customer may make absolutely no impression on another. To complicate matters, what a customer believes to be good service i...
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  • Finance Accounting
    1 LEARNING OBJECTIVES c h a p t e r Financial Accounting and Its Environment 1 1. Define accounting and identify its objectives. 2. Distinguish among the three major types of accounting. 3. List the three primary financial statements and briefly summarize the information contained in ea...
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  • Cost Accounting
    MANAGEMENT ACCOUNTING Study Material Prepared By INSTITUTE OF COST AND WORKS ACCOUNTANTS OF INDIA for Junior Accounts Officer(Civil) Examination Conducted By CONTROLLER GENERAL OF ACCOUNTS 1 BASICS OF COST ACCOUNTING 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 1.12 1.13 E...
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  • Customer Relationship Management
    Customer Relationship Management Systems (CRMS) Table of Contents CRM and CRMS........................................................................................................1 CRM and CRMS ..............................................................................................
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  • Marketing
    Biswa Prakash Nayak, razabpn@gmail.com Marketing dictionary AANA abbrev. Australian Association of National Advertisers AARDS abbrev. Australian Advertising Rate and Data Service. ABC Account Classification the classification of customer accounts within a sales territory or region into groups accor...
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  • Marketing Research
    Marketing Research Notes Marketing research= systematic objective identification, collection, analysis and dissemination of info for purpose of assisting management in decision-making related to identification + solution of prob & opportunities in marketing. Its role is to: Situation analysis- un...
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  • Marketing Channels
    Marketing channels Term paper Prepared by: Essam Eldin Khater • Marketing Channels literature review   To reach a target market, the marketer uses marketing channels. The marketer uses distribution channels to display, sell, or deliver the physical product or service(s) to the buy...
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  • Cost Accounting
    Solutions Manual for COST ACCOUNTING Creating Value for Management Fifth Edition MICHAEL MAHER University of California, Davis Table of Contents Chapter 1 Cost Accounting: How Managers User Cost Accounting Information Chapter 15 Using Differential Analysis for Production Decisions...
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  • Accounting for Inventories- Receivable
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  • How Can Marketing Academics Serve Marketing Practice
    How can marketing academics serve marketing practice? The New Marketing DNA as a model for marketing education Abstract This paper seeks to address how marketing academics can best serve marketing practice through marketing education. It is contended that, where technology is driving marketing...
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  • Buyers Relationship
    EU deregulation and dealer-supplier relations in automotive distribution Allard C.R. van Riel Institute for Management Research, Radboud University, Nijmegen, The Netherlands Veronica Liljander Hanken School of Economics, Helsinki, Finland Janjaap Semeijn Faculty of Management Sciences, Op...
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  • Management Accounting
    CHAPTER 1 AN INTRODUCTION TO ASSURANCE AND FINANCIAL STATEMENT AUDITING Answers to Review Questions 1-1 The study of auditing is more conceptual in nature compared to other accounting courses. Rather than focusing on learning the rules, techniques, and computations required to prepare financial stat...
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  • Strategic Marketing Management
    Strategic Marketing Management Dedication This book is dedicated to the authors’ wives – Gillian and Rosie – and to Ben Gilligan for their support while it was being written. Acknowledgements Our thanks go to Janice Nunn for all the effort that she put in to the preparation of the ma...
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  • A Process-Oriented Perspective on Customer Relationship Management
    Industrial Marketing Management 39 (2010) 1170–1185 Contents lists available at ScienceDirect Industrial Marketing Management A process-oriented perspective on customer relationship management and organizational performance: An empirical investigation Abbas Keramati a,⁎, Hamed Mehrabi...
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  • Marketing Management
    David Loudon Robert Stevens Bruce Wrenn Marketing Management Text and Cases Pre-publication REVIEWS, COMMENTARIES, EV ALUATIONS . . . his work is academically thorough “Marketing Management provides a pragmatic maintainingItreadability and a thorough discussion of the “T while approach....
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  • Internal Marketing of Commercial Banks
    04. What is Internal Marketing: | Internal Marketing means a marketing by a service firm to train & effectively motivate its customer contract employees& all the supporting service people to work as a team to provide customer satisfaction. 05. Importance of Internal Marketing: | Th...
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  • Marketing Strategy and the Contemporary Challenges in Marketing Effectivness: a Case Study
    MARKETING STRATEGY AND EVAULATING THE CONTEMPORARY CHALLENGE IN MARKETING EFFECTIVNESS: A case study of Tikur Abay Transport Share Company By: Belay Getachew A senior essay submitted to St. Mary’s University College in partial fulfillment of the requirements for the degr...
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