American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s University of Halmstad School of Business and Engineering Master International Marketing American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s Master’s Dissertation in International Marketing‚ 15 credits Final seminar Spring‚ 2009 Authors: Yu Cui Zhang Ting ----------- 860630-T086 850402-T042 Supervisor: Gabriel Awuah
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TRENDS THAT AFFECT THE RESTAURANT BUSINESS A number of megatrends have been identified by Datamonitor‚ a global market analysis firm. These trends concern behavioral changes and shifting spending patterns in such areas as convenience‚ health issues‚ age complexity‚ gender complexity‚ life-stage complexity‚ income complexity‚ individualism‚ sensory needs‚ comfort needs‚ and connectivity. It is important for restaurant owners to be aware of such trends and to consider their potential impact on operations
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Today‚ many people eat fast food instead of home made food. The reason is that fast food is fast‚ cheap and convenient. However‚ at the same time‚ fast food is contributing to a big social problem in the U.S.‚ which is obesity‚ and recently some people are beginning to sue the fast food companies for causing their obesity. Should the fast food companies have responsibility for American’s obesity? My answer for this argument is "No". I think that whether people eat fast food or not is an individual
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Development of Fast Food Industry in Pakistan Project Supervisor Mr. Muhammad Zafar Saeed Student Name: Reg.No 1. Tania Hamid 1211-892 BATCH: 32 ADVANCED DIPLOMA IN HOTEL MANAGEMENT Chapter 1 Introduction The hospitality industry consists of broad category of fields within the service industry that includes lodging‚ restaurants‚ event planning
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Porters Five Forces Analysis Kababish Restaurant Author: Nida Waseem TABLE OF CONTENTS CONTENTS PAGE NO CHAPTER 1 1 1.1 INTRODUCTION 1 CHAPTER 2 2 2.1 PORTER`S FIVE FORCES FRAMEWORK 2 2.2 THREAT OF SUBSTITUTE PRODUCTS 3 2.2.1 LARGE RETAIL STORES PRODUCTS 3 2.2.2 RESTAURANTS AND FAST FOOD SHOPS OFFERING VARITIES 4 2.3 THREAT OF SUPPLIERS 4 2.4 THREAT OF BUYERS 5 2.4.1 LOCATION 5 2.4.2 PRICE FACTOR 5
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Ideas to Revamp Mr. Burger: Problems: 1. Bad law and order conditions of city. 2. Location Problems 3. Lacking of new customers 4. Low advertising budget 5. Environment not appealing 6. Lack in cost cutting of the product Recommendations: In my point of view‚ bad law and order situation in the city is an external matter for the company. There is not much a restaurant can do about it‚ all their management can do is that they can change their location to a relatively peaceful place in the
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Guadron‚ Paula Clark‚ and Tyann Peres An Operational Analysis of Subway Restaurants University of Houston-Downtown MGT 3332 Summer 1 Dr. Steven Coy An Operational Analysis of Subway Restaurants University of Houston-Downtown MGT 3332 Summer 1 Dr. Steven Coy Team Aces came to an agreement and decided to conduct an operational analysis of various Subway Restaurants throughout the Houston and Katy area. Each team member was charged with the task of visiting a Subway
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life caused that people talk‚ walk‚ drive and also eat much faster. Therefore a lot of people search for a quick way to get food and they thrive in fast food restaurants. It is needless to mention the most famous one. How many people would not know McDonald’s? Probably very few people. Its restaurants are spread almost all over the word. Most people know how unhealthy food McDonald’s offers and that they should avoid these meals – yes‚ people should be at least aware of stuff like that. However this
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disadvantages of eating fast foods and hopefully they will think twice before choosing to eat fast food. Introduction: Due to the fast paced lifestyle most Americans live‚ we tend to eat a lot of fast food due to its convenience and easy access. Although fast food restaurants provide a fast and convenient meal‚ they are very bad for your health‚ due to lack of quality‚ preparation of foods and trans fats‚ just to name a few of the disadvantages to fast foods. Fast food is not the cause of obesity
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ADRIATIC ENTRÉE - menu Octopus Salad Fresh wild octopus‚ marinated in lemon‚ garlic and herb vinaigrette‚ tossed with a fresh garden salad and drizzled with extra virgin olive oil. Prosciutto and Cheese Platter Finely shaved traditional Prosciutto with a selection of three farm fresh cheeses Feta‚ Brie and Ricotta‚ served with herb bread and black balsamic vinaigrette. Fried White Bait Traditionally fried whole white bait‚ accompanied by a shredded cabbage salad‚ dressed with salt‚ black
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