Fast Food Industry of Pakistan
PRO 103
RESEARCH PROJECT
Analyzing Growth and Development of Fast Food Industry in Pakistan
Project Supervisor
Mr. Muhammad Zafar Saeed
Student Name: Reg.No
1. Tania Hamid 1211-892
BATCH: 32
ADVANCED DIPLOMA IN HOTEL MANAGEMENT
Chapter 1
Introduction
The hospitality industry consists of broad category of fields within the service industry that includes lodging, restaurants, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. The hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. A hospitality unit such as a restaurant, hotel, or even an amusement park consists of multiple groups such as facility maintenance, direct operations (servers, housekeepers, porters, kitchen workers, bartenders, management, marketing, and human resources.
The hospitality industry covers a wide range of organizations offering food service and accommodation. The industry is divided into sectors according to the skill-sets required for the work involved. Sectors include accommodation, food and beverage, meeting and events, gaming, entertainment and recreation, tourism services, and visitor information.
A fast food restaurant, also known, as a Quick Service Restaurant or QSR within the industry itself, is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service. Food served in fast food restaurants typically caters to a "meat-sweet diet" and is offered from a limited menu; is cooked in bulk in advance and kept hot; is finished and packaged to order; and is usually available ready to take away, though seating may be provided. Fast food restaurants are usually part of a restaurant chain or franchise operation, which provisions standardized ingredients
RESEARCH PROJECT
Analyzing Growth and Development of Fast Food Industry in Pakistan
Project Supervisor
Mr. Muhammad Zafar Saeed
Student Name: Reg.No
1. Tania Hamid 1211-892
BATCH: 32
ADVANCED DIPLOMA IN HOTEL MANAGEMENT
Chapter 1
Introduction
The hospitality industry consists of broad category of fields within the service industry that includes lodging, restaurants, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. The hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. A hospitality unit such as a restaurant, hotel, or even an amusement park consists of multiple groups such as facility maintenance, direct operations (servers, housekeepers, porters, kitchen workers, bartenders, management, marketing, and human resources.
The hospitality industry covers a wide range of organizations offering food service and accommodation. The industry is divided into sectors according to the skill-sets required for the work involved. Sectors include accommodation, food and beverage, meeting and events, gaming, entertainment and recreation, tourism services, and visitor information.
A fast food restaurant, also known, as a Quick Service Restaurant or QSR within the industry itself, is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service. Food served in fast food restaurants typically caters to a "meat-sweet diet" and is offered from a limited menu; is cooked in bulk in advance and kept hot; is finished and packaged to order; and is usually available ready to take away, though seating may be provided. Fast food restaurants are usually part of a restaurant chain or franchise operation, which provisions standardized ingredients
References: 1. Wikipedia.(n.d).Industry profile Retrieved from: http://en.wikipedia.org/wiki/Foodservice 2. Wikipedia. (n.d).Industry profile. Retrieved from: http://en.wikipedia.org/wiki/Fast_food 3. Buzzle. (n.d). History of Fast Food. Retrieved from: http://www.buzzle.com/articles/history-of-the-fast-food-industry.html 4. Wikipedia.(n.d) Pizza Hut. Retrieved from: http://en.wikipedia.org/wiki/Pizza_Hut 5. Wikipedia. (n.d).Hardees. Retrieved from: http://en.wikipedia.org/wiki/Hardee 's 6. The Free Dictionary (n.d).Hypothesis. Retrieved from: http://www.thefreedictionary.com/hypothesis 7. Jeremiah McWilliams. Fast-food chains heading overseas, fast. Posted: 3:37 p.m. Thursday, April 29, 2010. Retrieved from: http://www.ajc.com/business/fast-food-chains-heading-505544.html 8. Wikipedia. (n.d).Research Design Retrieved from: http://en.wikipedia.org/wiki/Design_research.