Fast Food Industry of Pakistan

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PRO 103
RESEARCH PROJECT
Analyzing Growth and Development of Fast Food Industry in Pakistan

Project Supervisor
Mr. Muhammad Zafar Saeed
Student Name: Reg.No 1.Tania Hamid 1211-892 BATCH: 32
ADVANCED DIPLOMA IN HOTEL MANAGEMENT

Chapter 1
Introduction
The hospitality industry consists of broad category of fields within the service industry that includes lodging, restaurants, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. The hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. A hospitality unit such as a restaurant, hotel, or even an amusement park consists of multiple groups such as facility maintenance, direct operations (servers, housekeepers, porters, kitchen workers, bartenders, management, marketing, and human resources. The hospitality industry covers a wide range of organizations offering food service and accommodation. The industry is divided into sectors according to the skill-sets required for the work involved. Sectors include accommodation, food and beverage, meeting and events, gaming, entertainment and recreation, tourism services, and visitor information. A fast food restaurant, also known, as a Quick Service Restaurant or QSR within the industry itself, is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service. Food served in fast food restaurants typically caters to a "meat-sweet diet" and is offered from a limited menu; is cooked in bulk in advance and kept hot; is finished and packaged to order; and is usually available ready to take away, though seating may be provided. Fast food restaurants are usually part of a restaurant chain or franchise operation, which provisions standardized ingredients and/or partially prepared foods and supplies to each restaurant through controlled supply channels. Merriam–Webster in 1951 recognized the term “fast food” in a dictionary.

Through this research the researcher hopes to extract:
Trace back the history and birth of fast-food service industry in Pakistan. •How the fast-food industry has affected other segments of Pakistan food service industry. •The researcher also hopes to find out the changes that have come in the food service industry of Pakistan after the arrivals of multinational fast food companies.

Chapter 2
Industry Profile
Foodservice industry consists of all operations that sell prepared foods, Snacks, and beverages for on-premise or immediate off-premise consumption (Marion, A branch of the national economy that produces and sells prepared food and serves consumers.1 Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away. The term "fast food" was recognized in a dictionary by Merriam–Webster in 1951.2 The concept of ready-cooked food for sale is closely connected with urban development. In Ancient Rome cities had street stands that sold bread and wine. In the cities of Roman antiquity, much of the urban population living in insulate, multi-storey apartment blocks, depended on food vendors for much of their meals. In the mornings, bread soaked in wine was eaten as a quick snack and cooked vegetables and stews later in the day at a popina, a simple type of eating establishment. In the middle Ages, large towns and major urban areas such as London and Paris supported numerous vendors that sold dishes such as pies, pasties, flans, waffles, wafers, pancakes and cooked meats. As in Roman cities during...
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