Vodafone case study Vodafone improves customer acquisition and retention with Accelerated Intelligence™ Overview The UK mobile telecommunications market is one of the most competitive in the world and‚ as a consequence‚ customer attrition or ’churn’ is high. In 2005‚ as part of a strategy to build on its market leadership‚ Vodafone UK began the quest for a competitor intelligence tool that would help its sales advisors reduce customer attrition and secure new sales. Vodafone wanted a service that
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TERM PAPER OF STRATEGIC MANAGEMENT STRATEGIC AUDIT VODAFONE SUBMITTED TO:Mr. Amit Kumar Lal SUBMITTED BY:ARUN KUMAR GULERIA Section T1801 Roll No. RT1801A02 Program Code: 194 Reg. No. 10807166 LOVELY PROFESSIONAL UNIVERSITY LOVELY INSTITUTE OF MANAGEMENT (LIM) 1 © ARUN GULERIA | arun_guleria@ymail.com ACKNOWLEDGEMENT In order to make my project I acknowledge a special thanks to all those people without whose supports it would not be possible for me to complete for me to complete my
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Vodafone Essar : Marketing Analysis - Establishment The company was founded in 1982 as a joint venture .the name was derived from the newly-found company's goal of establishing both voice (VO) and data (DA) services over a mobile telephone network. Hutchison Essar Established - 1994 an Essar group and Hutchison Whampoa undertaking‚ acquiring the cellular mobile licence for Mumbai has a nationwide market share of 16.4pc the fourth-largest Indian operator. &;Most Respected
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Executive summary | 2 | 2 | Introduction to Vodafone | 3 | 3 | Vodafone and Public Relations | 4 | 4 | PR strategies of Vodafone India | 5 | 5 | Crisis | 7 | 6 | Vodafone future PR strategies | 8 | 7 | Webliography | 10 | Executive Summary This handbook gives an insight into the PR strategies adopted by Vodafone Essar. Vodafone Essar is a mobile service provider which launched in India in September‚ 2007. It was previously known as Max Touch‚ Orange and Hutch. Over the years these brand names projected
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Summary The Vodafone case study has given us a good overall view of the company and shown the companies good and bad points‚ whilst showing the mobile phone business as a whole and explaining the ups and downs of the industry. The SWOT analysis included in the appendix helps us see the situation of Vodafone and describes the strengths‚ weaknesses‚ opportunities and threats. This is an aid when looking at the internal and external aspects of the company. Although Vodafone are the biggest
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analyse Vodafone could make people’s mark in the market. First motto of Vodafone was ‘Power to you!’ all around the world and the colour of Vodafone’s logo which is red was matched with their slogan well. Red refers to power‚ vitality‚ aggression‚ passion and love. When Vodafone’s logo and slogan is considered two different types of Archetypes come to our minds: Ruler and Lover. However‚ Vodafone decided to take a different tack in Turkish market and use Everyman and Jester archetypes. The reason of it
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Christos Athens 2010 Vodafone Greece Vodafone Greece was established in Greece in 1992 – under the trade name Panafon – with the participation of Vodafone Group Plc.‚ France Telecom‚ Intracom and Data Bank‚ and was officially renamed to Vodafone in January 2002. In December 1998‚ the company listed its shares in the Athens and London stock exchange‚ while in July 2004 it de-listed from ATHEX. Vodafone Group Plc. is the company’s major shareholder with 99.8% of Vodafone Greece shares. The
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a paper on | Marketing Strategy for | Vodafone | | [Type the author name] | [Pick the date] | | Table of Contents 1. Executive Summary: 3 2. Introduction to Topic: 3 3. Situation Analysis: 4 2.1. SWOT Analysis: 4 2.1.1. Strengths: 4 2.1.2. Weaknesses: 5 2.1.3. Opportunities: 5 2.1.4. Threats: 6 2.2. PESTLE Analysis: 7 2.2.1. Political Factors: 7 2.2.2. Economic Factors: 8 2.2.3. Sociological Factors: 8 2.2.4. Technological Factors: 8 2.2.5. Legal Factors: 8 2.2.6. Environmental
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HYPERLINK "http://writepass.com/journal/2012/06/strategic-analysis-of-vodafone-group-plc/" \o "Permanent Link to Strategic Analysis of Vodafone Group PLC" Strategic Analysis of Vodafone Group PLC Beginning with a basic tool‚ a mobile wallet and how Vodafone (rated 10th on the FTSE 100 index) is engaging this issue‚ then moving on to discuss smartphones and how their popularity is increasing. An assortment of examples where strategic management is occurring within the organization alongside the frameworks
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Background Information 2 Vodafone 2 Samsung 2 Capital Structure Analysis 2 Vodafone & Samsung Results 3 Liquidity analysis 3 Financial Leverage Ratios 3 Possible changes in Capital Structure – Vodafone 4 Possible changes in Capital Structure – Samsung 4 Capital Structure Finance Theories 4 Modigliani and Miller Irrelevancy Theory 4 Pecking Order Theory 4 Trade-off Theory 4 Clientele Effect 5 Traditional View & Shareholders Wealth 5 Vodafone 5 Samsung 5 Bankruptcy
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