Strategic Audit of Vodafone

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  • Topic: Mobile phone, Vodafone, GSM
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  • Published : June 12, 2011
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TERM PAPER OF STRATEGIC MANAGEMENT STRATEGIC AUDIT VODAFONE

SUBMITTED TO:Mr. Amit Kumar Lal

SUBMITTED BY:ARUN KUMAR GULERIA
Section T1801 Roll No. RT1801A02 Program Code: 194 Reg. No. 10807166

LOVELY PROFESSIONAL UNIVERSITY LOVELY INSTITUTE OF MANAGEMENT (LIM) 1 © ARUN GULERIA | arun_guleria@ymail.com

ACKNOWLEDGEMENT
In order to make my project I acknowledge a special thanks to all those people without whose supports it would not be possible for me to complete for me to complete my report.

First of all I really thankful to Lovely Professional University and I express my sincere thanks to my project guide Mr. Amit Kumar Lal who had guide to me throughout my project.

Also I would like to express my inner feeling for all the people for co-operating and helping me throughout the project.

Last but not the least I am thankful to my parents and friends who have provided me with their constant support throughout this project.

Arun Guleria

2 © ARUN GULERIA | arun_guleria@ymail.com

INDEX
S.No.
1. 2. 3. 4. 5. 6. 7. 8. 9.

Particular
Executive Summary Industry Profile Mission & Vision Board Of Directors Organisation Structure Organization Analysis Industry Environment Competitor Analysis Environment Analysis   Internal Environment External Environment

Page No.
4 5 8 8 9 10 14 17 19
19 21

10. 11. 12. 13. 14.

SWOT Analysis Financial Analysis Products & Services Offered By Vodafone Acquisitions By Vodafone Articles / News Of Vodafone       India’s GSM Subscriber Base Scales Case Against Vodafone Vodafone Unveils New Internet Service 16.7 Pc Increase In Operating Profit Vodafone Rings In Eco-Friendly Mobile Base Station Vodafone Rings 100 MN Subscribers In India

22 23 24 32 28
28 28 29 29 30 30

15.

Strategic Alternatives
   Corporate Strategic Alternatives Business Strategic Alternatives Functional Strategic Alternatives

32
32 32 33

16. 17. 18.

Recommended Strategy Conclusion Bibliography

33 34 35

3 © ARUN GULERIA | arun_guleria@ymail.com

EXECUTIVE SUMMARY
This project is based on “Strategic Audit” as the telecom sector is growing at a very good pace. The telecom company which I have selected for my project is VODAFONE. The reason behind selecting Vodafone is its various schemes in product & service category & also its future strategic where the company is coming out with lots of new & affordable schemes for its customers. Vodafone is a UK based company & has various branches all over the world. The company was started in the mid 70’s & since then it has never looked back. They have various strategic for various countries customers depending on the status of the customers. Vodafone has various product categories ranging from chargers, internet, mobile phones, headsets & headphones & many more. In the service category it has internet services which include broadband internet & PC internet services. Apart from the products & services normally offered they also came out with some interesting & unique product like the i phone. This was one of the biggest events in the history of Indian telecom industry. The phones were available at around Rs. 32000-36000 which has a unique feature called as 3G system. Vodafone also came out with cell phones for the poor which were a part of their social responsibility toward the poor class people of the society. The phones were available in the range of 1000 Rs -1500 Rs which was one of the successful strategies of Vodafone. According to the 2002-2008 data VODAFONE captures the market with 17.56 % & is at the 3rd position just after Bharti with 24.69% & Reliance with 17.68%. Vodafone also came out with one of best& most attractive advertisement which no one has ever seen before called as “VODAFONE ZOO-ZOO’S”. This advertisement was a part of VODAFONE’S marketing strategy to boost its sales during the IPL 2 season. This was one of the master moves by VODAFONE to introduce ZOO-ZOO during the IPL 2 season which was a...
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