Teaching Case Study Hazardous Toy Recalls at Mattel‚ Inc. Key words: Chinese manufacturing‚ outsourcing‚ product recalls‚ global supply chain risk Type of submission: teaching case study Hazardous Toy Recalls at Mattel‚ Inc.[?] Abstract In 2006 and 2007 Mattel‚ Inc. was faced with massive recalls of Chinese-made toys due to potentially dangerous levels of lead in various toy model surface paints and small magnets in toys which could fall off and be swallowed. This case describes
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Case Study: Real Choices at Mattel 9/25/11 1. The decision facing Mattel is whether to continue to produce their products internationally where cost are low‚ or produce them in the United States where costs are significantly higher but quality is better. Mattel might want to even reconsider going global if there sales are decreasing more internationally than in the United States. Mattel needs to determine how many of the products produced internationally were recalled versus the amount of
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‘Mattel and the Toy Recalls’ (Case A) Related information: Mattel‚ Inc. is a toy manufacturing company founded in 1945 with headquarters in El Segundo‚ California. In 2010‚ it ranked #387 on the Fortune 500. The products and brands it produces include Fisher-Price‚ Barbie dolls‚ Monster High dolls‚ Hot Wheels and Matchbox toys‚ Masters of the Universe‚ American Girl dolls‚ board games‚ WWE Toys‚ and early-1980s video game systems. Mattel “designs‚ manufactures‚ and markets a broad variety of toy
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an overview of the toys industry. The global toy market was estimated to be $71 billion business in 2007. About 36 percent of the global market was concentrated in North America(about $24 billion)‚ but annual sales in this region were growing at a slower pace. However‚ the asia market had grew at 12 percent in 2006‚ and were expected to grow by 25 percent ‚ especially in China and India.There are about 880 companies in the toys industry. The main key players such as Mattel‚ Hasbro‚ RC2‚ JAAKS
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Executive Summary Mattel has been criticized heavily for having to recall not once but thrice in 5 weeks 20 million toys manufactured in China with lead paint and/or loose‚ potentially dangerous magnets. Clearly Mattel does not have sufficiently tight quality control procedures in its supply chain to compensate for the extra risks of outsourcing to Chinese subcontractors and clearly there are design flaws in the toys with the magnets that could come loose. Although many observers give the company
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Mattel‚ Inc. is the largest toy company in the world. This largest toy company in the world was founded by Harold Matson and Elliot Handler in 1945‚ as they started to produce picture frames. However it was Elliott Handler who had a visionary of a side business in dollhouse furniture out of the converted garage (Mattel). As a top company‚ the primary activities of Mattel are to design‚ manufacture‚ and market the toys. As the company’s sales growing slowly‚ Mattel started to produce varieties of
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Mattel and Toy Safety Gabriel Caldwell BUS 250 Pof. Robert Hamamoto May 11‚ 2014 In 2007‚ the Mattel toy company recalled around 20 million of its toy products do to contamination of lead in the paint and safety issues dealing with parts of its products (magnets) that was manufactured in China. The Mattel Company is considered the “global leader’ in toy manufacturing with over 30‚000 people employed in over 40 countries and operates in more than 150 countries. The Mattel Company faces
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Case Memo:Mattel And The The Toy Recalls Summary: Mattel‚ a global leader in toy manufacturing is currently faced with a tough challenge of restoring their consumer confidence following the increased recalls of their toys made in China. At present the most important goal for Mattel is to reassure their customers that kids’ safety is their highest priority and they are committed to provide good quality toys that are safe to play with. The main impediment in achieving their goal is not having an
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Culture and Organization | Mattel and the Toy Recalls | Responding to recall notice of Mattel’s character toys for lead paint violations | Paulina Gorczyca9/26/2011 | Mattel’s Toy Recall The toy industry is estimated to be a 71 billion dollar market in 2007 (pg.167) with approximately 880 competitive companies with its clear industry leaders. Mattel being number one toy making company in the world has been faced with several conflicts due to the industries strict jurisdiction under
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MG327 Marketing and Society Mattel and the Toy Recalls Q1. Who are Mattel’s stakeholders? Who did Mattel cater to in the recall? What are the long-term implications of the stakeholder approach the company adopted? Stakeholders are the people‚ groups or organisations that have a direct or indirect stake in an organisation and can be affected by the organization’s actions‚ objectives‚ and policies. Key stakeholders in a business include‚ customers‚ employees‚ shareholders‚ government‚ suppliers
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