kumar Jaideep Gupta C.C.k.N vardan Britannia: The story of one of India’s favorite brands reads almost like a fairy tale. Once upon a time‚ in 1892 to be precise‚ a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. The beginnings might have been humble-the dreams were anything but. By 1910‚ with the advent of electricity‚ Britannia mechanized its operations‚ and in 1921‚ it became
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CASE STUDIES Britannia NutriChoice Case Study Realigning a successful health positioning with the demands of Indian consumers’ changing lifestyles Reference Code: CSCM0310 Publication Date: April 2010 DATAMONITOR VIEW Catalyst Britannia NutriChoice has become a pioneer in the Indian biscuit market by offering the elusive combination of a ‘health with taste’ value proposition to an emerging set of health-conscious and discerning consumers. This case study analyzes the evolution of the NutriChoice
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IES MCRC COST ANALYSIS OF BRITANNIA BREAD Eat Healthy‚ Think Better CERTIFICATE This is to certify that the Project titled: Cost Analysis of Britannia Bread has been submitted by: * Atul Ratnapakhi * Reshma Rasal * Sheetal Rathod * Sneha Patil * Vikas Rathod * Vineet Saraf Towards fulfillment of the requirement of PGDM course 2008 – 2010 and has been carried out under the guidance of Prof. Jayesh Jain at the Indian Education Society’s Management College
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Ranking - Britannia among Top 300 small companies | | * | 2001 | * BIL ranked one of India’s biggest brands * No.1 food brand of the country | 2002 | * Rated as ’One amongst the Top 200 Small Companies of the World’ by Forbes Global * Economic Times ranks BIL India’s 2nd Most Trusted Brand * Pure Magic -Winner of the Worldstar‚ Asiastar and Indiastar award for packaging * | 2004 | * Britannia accorded the status of being a ’Superbrand’ | 2010 | * Britannia was
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PROJECT REPORT ON REDUCTION IN TERMS OF REPLACEMENT OF BREAD SALES AT ‘BRITANNIA BREADS’ SUBMITTED BY: GAJENDRA V. NIKALE (228) PGDM-IB 2012-14 FACULTY GUIDE COMPANY GUIDE PROF. MANISHA RAJADHYAKSHA MR. RAJESH DAREKAR INSTITUTE FOR TECHNOLOGY & MANAGEMENT‚ NAVI MUMBAI. DECLARATION I‚ the student of Post Graduate Diploma in International Business‚ ITM Business School‚ Kharghar‚ Navi Mumbai
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Integrated Marketing communication plan for Britannia India [pic] For year ending‚ Dec.2012 Britannia Industries- Britannia Industries Limited is an Indian company based in Kolkata that is famous for its Britannia and Tiger brands of biscuit‚ which are popular throughout the country. Britannia has an estimated 38% market share. The company is growing at a steady rate‚ and is currently profitable. Between 1998 and 2010‚ the company’s sales grew at a compound annual rate of 16% against
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Executive Summary The food processing industry is one of the most important sectors in India considering its linkage to agriculture and food consumption in an economy of a billion plus population. The food processing industry is also significant in terms of its socio-economic bearing on the economy. It employs 13 million people directly and about 35 million people indirectly. The worth of the Indian processed foods sector stood at US$ 157 billion in 2012 and is expected to touch USD 255 billion by
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crisis the children of India face. Over the years‚ Tiger has become the mass-market face of Britannia symbolising fun and energy in both urban and rural India‚ and transcending glucose biscuits. IRON ZOR helps make mind sharper and body stronger. Britannia Tiger is accessible to all‚ being available in convenient packs priced at Rs.1 (Tikki-pack)‚ Rs. 2‚ Rs. 3‚ Rs.4‚ Rs. 5 Rs. 10 and Rs.20. R&D in Britannia has spent considerable time to develop this nutritious and delightful snack for children
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Financial Ratios: What They MeanIn assessing the significance of various financial data‚ managers often engage in ratio analysis‚ the process of determining and evaluating financial ratios. A financial ratio is a relationship that indicates something about a company’s activities‚ such as the ratio between the company’s current assets and current liabilities or between its accounts receivable and its annual sales. The basic source for these ratios is the company’s financial statements that contain
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a. Why are ratios useful? What three groups use ratio analysis and for what reasons? Financial ratios are designed to extract important information that might not be obvious simply from examining a firm’s financial statements. Financial statement analysis involves comparing a firm’s performance with that of other firms in the same industry and evaluating trend in the firm’s financial position over time. From the textbook ‚ we know managers use financial analysis to identify situations needing
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