CONTENTS * Concept * Types of channel distribution * Channel Design * Functions * Cost Allocation * Advantages & Disadvantages * Case Study * Conclusion Bucklin Theory of Distribution Channel Structure 1966 “A channel of distribution comprises a set of institutions which perform all of the activities utilised to move a product and its title from production to consumption.” Our paper today focuses on the “appraisal of distribution channels
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RURAL MARKETING A Project on T.Y.BMS COMPILED BY: RAJIV.B (09) NAVIN.C (11) ANKIT.G (15) ROHAN.M (31) RINKI.W (59) Introduction Gone are the days when a rural consumer went to a nearby city to buy ‘branded products and services’. Trends indicate that the rural markets are coming up in
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PROJECT SHAKTHI The objective of Project Shakti is to create income-generating capabilities for underprivileged rural women‚ by providing a sustainable micro enterprise opportunity‚ and to improve rural living standards through health and hygiene awareness. Under the project‚ HUL offers a range of mass-market products to the SHGs‚ which are relevant to rural customers. HUL is investing significantly in resources who work with the women on the field and provide them with
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in Hinduism recent history is mahatma gandhi a key name. We have mentioned that the Hindus would rather not harm or kill any other living beings. This ideal is called ahimsa‚ and it is most famous for having lived for it in modern times gandhi. He was born in India in 1896 and the name was Mohandas Gandhi. But eventually he got the nickname Mahatma‚ which means great soul. Gandhi fought for India’s independence while the country was under British colonial rule. methods were not violent‚ and neither
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as Creator (Durga or the Divine Mother)‚ Preserver (Lakshmi‚ Parvathy and Saraswaty) and Destroyer (Mahishasura-Mardini‚ Kali). Devi is worshipped mostly in the form of divine mother. One of the important aspects of the Female divine is the various Shakti Peethas spread all across the country‚
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Bharatiya Janata Party (list) Sikkim Pawan Kumar (list) Chamling Tamil Nadu O. Panneerselvam Sikkim Democratic Front All India Anna Dravida Munnetra Kazhagam (list) Telangana K. Chandrashekar (list) Rao Tripura Manik Sarkar Telangana Rashtra Samithi Communist Party of India (Marxist) State (past chief Name Party[a] ministers) (list) Uttar Pradesh Akhilesh Yadav Samajwadi Party Harish Rawat Indian National Congress Mamata Banerjee
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Introduction Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics
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partnered with micro-credit recipients by offering them opportunities for micro-enterprise. Thus Project Shakti was born. A member of a Self Help Group (SHG) in each of the chosen villages was appointed a Shakti entrepreneur. As Shakti brand endorsers known as Shakti Ammas they borrowed money from their respective SHGs and with that capital purchased HUL products to sell in their villages. The Shakti brand endorsers are underprivileged rural women trained to manage businesses‚ to communicate the benefits
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Marketing at the bottom of the pyramid Submitted by: Akshay Garg (001) Akshay Mishra (007) Keerthi N. (028) Mreegasha Mondal (034) Background and Motivation The Bottom of the Pyramid (BOP) has emerged as one of the dominant ideas in business lately. The phrase “bottom of the pyramid” was used by U.S. president Franklin D. Roosevelt in April 7‚ 1932. In economics‚ the bottom of the pyramid is the largest‚ but poorest socio-economic group. According to the author of the book-‘Fortune at
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village schooling system in Firozabad district. In 1994‚ he moved to Allahabad (Prayaag) for higher studies. He wanted to get specialized in Satellite telecommunications‚ but his passion for his motherland made him give up knowledge for the sake of "Rashtra Dharma". In 1999‚ he became a national celebrity in India after the demand for his audio cassettes on Nationality and greatness of India’s past outran its supplies many times. He had been recording them for a few months while traveling all across
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