The Influence Of Culture On Observed Consumer Behaviour Culture is part of external influences that impact the consumer. That is‚ culture represents influences that are imposed on the consumer by other individuals. Culture is a powerful force in regulating human behaviour. It consist of a common set of behaviour patterns that are transmitted by the members of a particular society through various means‚ and they share the same values. These values are likely to affect consumer behaviour and set the
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Navaratri festival is celebrated in the spring as well as the fall (Fuller) and is a nine night‚ ten day festival‚ in which the Mother Goddess and her various forms are celebrated each day (HEB). “During these nine nights and ten days‚ nine forms of Shakti/Devi are worshipped‚ [and are said to] signify various traits that the goddess influences us with” (Navratri). This festival is observed in most parts of India‚ particularly in northern India‚ eastern and western India‚ although the nine Devis worshipped
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HUL 3 3. History of HUL 6 4. Corporate Governance in HUL 16 5. Corporate Social Responsibility 18 6. Company Structure 17 7. Brands for Life 21 8. Market Analysis 44 9. Performance Analysis 47 10. SWOT Analysis 50 11. Recommendations 55 12. Project Shakti 59 13. Conclusion 60 Page 2 14. Bibliography 61 EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company ±Unilever. Both Unilever and HUL have established themselves well in the Fast Moving Consumer Goods
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INTRODUCTION (Hindustan Unilever Limited) Hindustan Unilever Limited (HUL) is India’s largest consumer goods company based in Mumbai‚ Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. Its products include foods‚ beverages‚ cleaning agents and personal care products. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers‚ Hindustan Vanaspati Mfg. Co
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| | | | | | | View all photos Fast Facts | State: Assam District: Kamrup Famous for/as: Scenic Languages: Assamese‚ Bengali‚ Hindi‚ English Best Season: Oct - Mar Weather: Summer 25 to 35°C‚ Winter 10 to 20°C Altitude: 55 m Pincode: 781xxx STD code: 0361 | Gauhati or Guwahati‚ the erstwhile capital of the state of Assam was earlier known as "Pragiyotishpura" (The Light of East). This city with a varied history dating back to the 6th century is also the most developed and important
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the 51 Shakti Peethas related to the myth of Sati‚ and remains one of the most important Shakti temples and Hindu pilgrimage sites in the world. The exact date of the original temple is not known. It is believed that‚ the temple is an ancient temple. The Temple was rebuilt in 1665‚ after being destroyed by Muslim invaders. It was probably an ancient Khasi sacrificial site‚ sacrifices are still very much part of worship here. Group of devotees arrive each morning with goats to offer to Shakti.
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What is Telagana? Telangana is a region in Andhra Pradesh and was originally a princely state‚ ruled by the erstwhile Nizam of Hyderabad. Andhra Pradesh today as it stands‚ can be divided into three regions – Telangana‚ Rayalaseema and Coastal Andhra. The Telangana region comprises of districts in Western and Central Andhra Pradesh (Adilabad‚ Karimnagar‚ Nizamabad‚ Medak‚ Warangal‚ Khammam‚ Hyderabad‚ Rangareddy‚ Nalgonda‚ and Mahaboobnagar) It comprises 10 of Andhra Pradesh’s 23 districts. It
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BBL Summary (October 15‚ 2012) Rural India: The Emerging Market Pradeep KASHYAP Founder & CEO‚ MART Today’s presentation will cover several topics. First‚ opportunities for Japanese businesses in India will be introduced. Next‚ the Bottom of the Pyramid (BOP) will be discussed. Finally‚ a question and answer session will take place in order to answer any questions which the audience may have. Japanese companies such as Toyota‚ Honda‚ and Suzuki first came to India in 1984 to sign joint-venture
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Biscuit Industry: India | | | Written by marketresearchdata | Friday‚ 15 January 2010 00:00 | Overview : * The total production of biscuits in India is estimated to be around 30 lakh MT‚ the organized sector accounts for 65% and the unorganized sector accounts for 35% of the total industry volume. * The organized sector is valued at above Rs 8000 crores. * The biscuit industry is estimated to grow over 15-17% in the next few years. * The per capita consumption of biscuits
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Case Analysis Note Submission • Each group is required to submit a two/three page case analysis note in MS word (not PPT) for specified cases. You should ensure that your analysis addresses the preparation questions. The first page of the case analysis note should include: o Major decision issues in the case o Recommendation/inferences on the major issues. o Summary of Analysis (quantitative and qualitative) supporting the recommendation Remaining one / two pages should be used to present detailed
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