Project Shakthi - Hul Rural Initiative

Topics: Vocational education, Agriculture, Apprenticeship Pages: 2 (269 words) Published: December 8, 2007

The objective of Project Shakti is to create income-generating capabilities for underprivileged rural women, by

providing a sustainable micro enterprise opportunity, and to improve rural living standards through health and

hygiene awareness.

Under the project, HUL offers a range of mass-market products to the SHGs, which are relevant to rural customers.

HUL is investing significantly in resources who work with the women on the field and provide them with on-the-job

training and support. This is a key factor in ensuring the stabilization of their fledgling businesses.

HUL imparts the necessary training to these groups on the basics of enterprise management, which the women need to

manage their enterprises. For the SHG women, this translates into a much-needed, sustainable income contributing

towards better living and prosperity. Armed with micro-credit, women from SHGs become direct-to-home distributors in

rural markets.

In order to impact both livelihood opportunities and living standards of rural communities ‘i-Shakti' - an IT-based

rural information service has been developed to provide information and services to meet rural needs in agriculture,

education, vocational training, health and hygiene.

The premise of the i-Shakti model is to provide need based demand driven information and services across a large

variety of sectors that impact the daily livelihood opportunities and living standards of the village community.

The i-Shakti kiosk will be operated by the Shakti Entrepreneur, which further strengthens the relationship we have

already cultivated and builds new capacity. HUL expects that the information provided would improve the productivity

of the rural community and unlock economic and social progress.
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