Summary 8. References and Appendices 9. Appendices Continued 10. Appendices Continued Company Overview OrotonGroup is the Australian and New Zealand retailer and owner of the Polo Ralph Lauren licence and Oroton brand. For nearly 20 years OrotonGroup has been the Polo Ralph Lauren licence owner for the Australia and New Zealand territory. OrotonGroup Limited is a Public Company that is ranked number 1240 out of the top 2000 companies in Australia. In 2006 OrotonGroup Limited had
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individuals as well as the new fashion conscious customer. The customer is an individual who is interested in the British style of clean‚ smart traditional apparel. Competitive Profile- Competitive Comparison Ralph Lauren Ralph Lauren founded Polo Ralph Lauren in 1967. Lauren controls 90% of the public company and the headquarters is located in New York City. The company designs apparel‚ accessories‚ fragrances and home furnishing. The brand operates about 290 retail and outlet
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company 1 Head quarters in Hong-Kong 2 Close relationship with US retailers 3 R & D department 4 VMI and MTM Weaknesses 5 Over capacity – Cut costs 6 Far away from the US (shipping costs could be high) Global Apparel Industry Customers * Department stores = JC Penney * Specialty clothing stores = Brooks Brothers‚ Liz Claiborne‚ Polo Ralph Lauren and Banana Republic * Catalogue retailers = Lands’ End and L.L. Bean * Major Retailers that are looking for cheaper labor
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research on Polo Ralph Lauren’s business decisions regarding sweatshops and their workers‚ I found an article written by Robert J.S. Ross‚ a professor in Sociology at Clark University. The article entitled‚ “Hey‚ Ralph Lauren‚ sweatshops aren’t chic‚” was featured in the Los Angeles Times and employs an appeal to pathos by disclosing the reprehensible working conditions that sweatshop workers endure everyday in factories throughout China to provide products for Polo Ralph Lauren. While discussing
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example of the many ads that manipulate public perception. Ralph Lauren is a luxury clothing brand established in
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million. Weaknesses When Burberry brand became licensed across a range of categories‚ the price‚design‚and quality of products were not being looked at anymore. In Asia‚ wholesalers sold the products to unauthorized distributors‚ who then sold the products at prices‚ channels‚ and locations without respect to the brand image and because of that Burberry started to lose its important image. Opportunities There was a niche for Burberry between labels‚ for example‚ Polo Ralph Lauren and Giorgio
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Dip In Business Unit 2 – Task 1 – P2 Introduction For 37 years‚ Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products‚ brands and international markets. The organization is a leader in the design‚ marketing and distribution of premium lifestyle products in three categories: HOME‚ accessories and fragrances. With expansion into 65 countries‚ Polo Ralph Lauren brands represent approximately $10 billion in global retail sales. The
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central idea • Transition to body of speech Today I will explain these 5 CEOs made it to the top without a college degree and defied the idea that to be successful you have to have a diploma. II. BODY Main point 1: Ralph Lauren ( CEO‚ Polo Ralph Lauren ) Ralph Lauren has always stood for providing quality products‚ creating worlds and inviting people to take part in his dream. He was the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage
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originals but only on first glance. Fakes quality is really poor and it is impossible for them to last even half time of original products. Secondly‚ nothing but the brand. A lot of people buy clothes only because it’s Louis Vuitton‚ Burberry or Ralph Lauren‚ boots because it’s Jimmy Choo’s or Louboutin or electronics from Apple and some of them are paying only for the trademark but the rest is conscious that if they pay more they will have not only original product with signature that everybody will
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statement they said that the company is providing the best and modern technology in the form of the footwear and apparel to the customer. Reebok offers various apparels and sportswear through Reebok brand‚ Rockport‚ the Greg Norman collection and the Ralph Lauren Polo sport line. Moreover the company offers the competitive price and they also communicate with the customer and changing their needs according to their global vision. In October 2001 Reebok launched women apparel Reebok is actually global
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