Reebok International Ltd.

Topics: Athletic shoe, Reebok, Ralph Lauren Pages: 17 (5357 words) Published: October 7, 2011
Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo.

Reebok’s mission & vision-Always Challenge and Lead through Creativity

Reebok believes that human rights are most important thing as like as every person needs apparel to wear. For this reason the company is providing the best and modern technology in the form of the footwear and apparel to the customer. The Reebok Charter establishes the mission of the company and clearly states the company's philosophy of doing business and its core values. The goal of the Reebok is to become the largest and most profitable sportswear. In their mission statement they said that the company is providing the best and modern technology in the form of the footwear and apparel to the customer. Reebok offers various apparels and sportswear through Reebok brand, Rockport, the Greg Norman collection and the Ralph Lauren Polo sport line. Moreover the company offers the competitive price and they also communicate with the customer and changing their needs according to their global vision.

In October 2001 Reebok launched women apparel

Reebok is actually global company. They are targeting no athletic users for their product. Thus they are also targeting women for their product as they believe “It’s a women’s world” did campaign to catch the attention of women. The Rockport Freestyle Women's Hi Fitness aerobic shoe provides you with strong support from the sole of foot. Lauren is also focused on the women product however they are mainly focused on the footwear of women.

Foundation of Reebok

Reebok is a British producer of athletic footwear and apparel. The beginning of Reebok can be traced back to as early as the 1890s. A man by the name of Joseph William Foster heard the demands of the athletes who wanted to run faster and developed the first created running shoes with spikes in 1895. After a long run the company provided running shoe to the England athletic team. The name "Reebok" is African for gazelle. This paved the way for the creation of Reebok International, still in England, which was founded by two of Joseph Foster's grandsons. The name "Reebok" is African for gazelle.

The expansion of business of Reebok

In 1979 Reebok was distribution to market of shoe in the United States. During this era, it was the most expensive running shoe on the market. Profits slowly increased. During this same year, a new fitness craze started to surface; aerobic dancing which was specially designed for women. At the time, there was not a shoe specifically designed for this type of exercise. The signature "Freestyle" line shoe was introduced and their profits began to climb. Now a day the Reebok is available in 140 countries of the world.

Reebok is committed to excellence and innovation

Innovation and fresh ideas drive their company to create powerful breakthrough products and inspirational marketing and advertising. After the transformation of the Reebok in 1992, the company was focus on the various sports. The company created various goods for these sports. As well as company sponsored vast amount of players and team. Moreover the company also focused on various innovation as well as technological implementation. HYDROMOVE and DMX are one of the innovations of the company. The airflow to the footwear and the moisture management system in the athletic wear keeps the athlete’s body comfortable.

Inside the story of Reebok

As a multi-brand company, Reebok is able to leverage its resources across their brands by integrating common operations and idealistic products. Their company is submerged in an athletic environment, which is evident in its corporate culture and its corporate resources. Although...
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