Questionnaire Topic: Impact of advertisement on consumers with special reference to nokia. 1.NAME: 2. AGE GROUP: a) 18-25 yrs b) 25-35 yrs c) 35-50 yrs d) 50 above 3.GENDER: a) Male b) Female 4.OCCUPATION: a) Businessman b) Service class c) Student d) Other 5.Does an advertisement urge you to buy a new product?
Premium Newspaper Marketing Infomercial
sector of the Retail Industry | Contents The Retail Category – (Part 1‚ a.) Issues affecting the Retail Industry – (Part 1‚ b.) The economic crisis and the impact on the Electrical Goods sector – (Part 2) Sustainability and the impact on the Electrical Goods sector – (Part 2) The rise of the Internet and the impact on the Electrical Goods sector – (Part 2) Critical analysis and recommendations for retailers in the Electrical Goods sector * The Retail Category The Retail Category I
Premium Retailing Online shopping Shopping
main factors: POLITICAL ECONOMICAL SOCIAL TECHNOLOGICAL The analysis will focus towards the industry that how the political stability‚ rules and regulation‚ and the legal system of the country affecting the overall industry. The economic condition‚ liberalization‚ policy toward foreign investment‚ and growth rate of the economy as a whole also help to analyze the overall industry attractiveness and potential for the growth. The social aspects like people are more involved in the painting
Premium Economic growth Duty Economics
music industry is the business of producing‚ recording and selling music through a number of different methods. These methods typical refer to recording and selling music through physical or digital means‚ including live performance. The product offered by the music industry are varied over years‚ from the very first beginning of tape cassettes‚ and then to CDs‚ till now‚ digital music records have become more popular comparing to others. Although the mainstream of production in music industry changes
Premium Record label Music industry Peer-to-peer
Globalization and Indian Textile Industry WORLD GEOGRAPHY Introduction Globalization is a process of interaction and integration among the people‚ companies‚ and governments of different nations‚ a process driven by international trade and investment and aided by information technology which impacts the environment‚ culture‚ political systems‚ economic development and prosperity‚ and human physical well-being in societies around the world. It involves greater movement of people‚ goods‚ capital
Premium Globalization
Commerce Department‚ LOYOLA COLLEGE Retail Management 1. Introduction 1.1 Retail Retail is the process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit. Demand is created through diverse target markets and promotional tactics‚ satisfying consumers’ wants and needs through a lean supply chain. 1.2 Retailing Commercial transaction in which a buyer intends to consume the good or service through personal‚ family‚ or household us
Premium Retailing
Introduction The report revolves around the Retail Industry. As it is a very generic industry we have taken the Coffee Retail Market as the highlight of scrutiny. Our scope of study is focused taking in consideration only India as the geographic segment.We broadly look at the Porter’s Five Forces of the industry specifically. Also the complementors are observed and how they affect the retail business of coffee houses. The major players identified in the industry are Starbucks‚ Cafe Coffee Day‚ Barista
Premium Coffee Retailing Starbucks
References: Aaker‚ David A. (1982). "Positioning Your Product‚" Business Horizons‚ 25 (May/June)‚ 56-62. (1991)‚ Managing Brand Equity. New York: The Free Press. and Alexander Bid. eds. (1992)‚ Building Strong Brands and George S. Day (1986). Marketing Research.‚ 3rd ed and Kevin Lane Keller (1990)‚ "Consumer Evaluations of Brand Extensions‚" Journal of Marketing‚ 54 Ajzen‚ Icek and Martin Fishbein (1980)‚ Understanding Attitudes and Predicting Social Behavior Alba‚ Joseph W
Premium Brand Marketing Brand management
The Tea Industry in India since 1991. The Tea Industry in India has experienced enormous change during the last 25 years or so‚ all though the production of made tea has increased from the 1990’s levels however‚ quality has declined to a large extent. This phenomenon has reduced the price realization and also resulted in closer of many reputed tea manufacturing companies. As manufacturing units have closed down the cultivation and business of green leaves has increased and factories with the sole
Free Sri Lanka India South India
of the traditional international trade theories that have been developed. Next the author will identify the major drivers of globalization and lastly‚ the author will explain four effects of globalization that impact the author’s community and organization. Globalization Questionnaire According to Hill (2009)‚ globalization is the shift towards a more integrated and inter-dependent world economy. Some of the traditional international trade theories that support the concept of globalization
Premium International trade