www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4‚ No. 3; June 2012 Korean TV Soap Operas in Taiwan: An Investigation of Consumers’ Clothing Purchase Behavior Hsiu-Ju Hsu Department of Fashion Design and Management‚ National Pingtung University of Science and Technology No. 1 Shuehfu Rd.‚ Neipu‚ Pingtung 912‚ Taiwan‚ R.O.C. E-mail: hsu@mail.npust.edu.tw Received: February 15‚ 2012 doi:10.5539/ijms.v4n3p16 Abstract In a recent trend‚ Korean TV soap operas have become extremely
Free Television program Television Korean drama
Consumer Marketing and Branding Strategies University of Phoenix MKT/GM571 Robert Kolber August 2‚ 2010 Consumer Marketing and Branding Strategies Overview The consumer electronics industry has undergone a major entertainment shift with the advent of the 3 dimension high definition television (3D HDTV). The technology has advanced to the point in which consumer demand for 3D television has become profitable from a global marketing view. The Chinese economy appears poised to take advantage
Premium Marketing Consumer electronics Marketing research
SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT‚ PUNE Research Proposal on Consumer Decision Analysis for Purchase of Fruit Drinks Name : Protik Basu Specialisation: Marketing (MBA – II) Roll No. : 30164 Executive Summary This project aims to find out the various factors influencing the consumer decision while making a purchase of a fruit drink in the age group of 19-30 in the city of Pune. Background talks about various factors that have led us to undertake this study and how and to whom this report
Premium Factor analysis Drink Principal component analysis
Very Quite Not very Not at all Cannot Important Important Important Important Say a. Brand Name b. Special Sales Offer c. Attractive Appearance d. Indigenous Production e. Eco-Friendliness 6. Do you consider your effect on the environment as a consumer before purchasing general day to day products? Yes/No 7. Do you regularly recycle product packaging? Yes/No 8. Are you inclined on buying products which are designed with environmental issues in mind? Yes/No 9. If not‚ please specify why? a. Reduced
Premium Weight Price Packaging
TITLE PAGE THE PROBLEM OF INFLATION ON THE SELECTION AND PURCHASE OF CLOTHING BY FAMILIES IN UDU LOCAL GOVERNMENT AREA OF DELTA STATE NIGERIA By ODJERAVWEN .N. ROSE MAT NO: 2010/2016004 A PROJECT WORK SUBMITTED TO THE DEPARTMENT OF HOME ECONOMICS‚ SCHOOL OF VOCATIONAL EDUCATION‚ UNIVERSITY OF PORT HARCOURT‚ RIVER STATE IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF ART IN EDUCATION (B.A. (ED) IN HOME ECONOMICS OCTOBER‚ 2014 CERTIFICATTION This is to certify
Premium Clothing
Running head: CONSUMER BEHAVIOR POSTPURCHASE Consumer Behavior Post Purchase Amy Wofford MAN 105 March 6‚ 2015 Instructor Johnson Abstract The process of buying does not end after the purchase of a good or service. The consumer’s post purchase assessment is directly affected by the pre purchase assumptions‚ before purchase search‚ and the confidence about the product Consumer Behavior Post Purchase The process of buying does not end after the purchase of a good or service. The consumer’s
Premium Cognitive dissonance Decision making Marketing
BRANDING DECISIONS IN RURAL MARKETING (Sonal Purohit‚ Kahkashan Qayyum) “The rural consumer is discerning and the rural market is vibrant. At the current rate of growth‚ it will soon out strip the urban market. The rural market is not sleeping any longer. We are.” So sad Mr. Adi Gogrej of Godrej industries. This makes it clear that the importance of rural market at present competition is to capture market share and consumer loyalty. India is shining then! India is Unique in many ways. A population
Premium Brand Brand management Rural
Consumer Behavior Paper and Questionnaire Consumer Behavior Paper and Questionnaire Introduction Exotic Smokes is looking at extending it’s line of products into flavored e-cigarettes. In order to come up with the best marketing plan the company needs to figure out what it’s target market is looking for in the cigarette industry and how they will respond to flavored e-cigarettes. The following is an explanation of the views of e-cigarettes‚ how the company will come over any negative views and the
Free Tobacco Nicotine Smoking
Q1. Are you using DTH? a. Yes b. No Q2. Which DTH Service you are using? a. Airtel b. Videocon DTH c. Dish TV d. Tata Sky e. Big TV Q3. Reason for using particular DTH Services? a. Package Cost b. Installation Charge c. Universal Remote d. Other Reasons Q4. Are you aware about the service quality‚ tariffs and Installation charge of all other DTH Services? a. Yes b. No Q5.
Premium Direct broadcast satellite services Service Tata Sky
The Alan Shawn Feinstein Graduate School 7-20-2013 Does Social Media Affect Consumer DecisionMaking? Patarawadee Sema Johnson & Wales University - Providence‚ PES787@wildcats.jwu.edu Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student Part of the Advertising and Promotion Management Commons‚ and the Marketing Commons Repository Citation Sema‚ Patarawadee‚ "Does Social Media Affect Consumer Decision-Making?" (2013). MBA Student Scholarship. Paper 24. http://scholarsarchive
Premium Social media Social network service