Does Social Media Affect Consumer Decision Making 
Johnson & Wales University
ScholarsArchive@JWU
MBA Student Scholarship
The Alan Shawn Feinstein Graduate School
7-20-2013
Does Social Media Affect Consumer DecisionMaking?
Patarawadee Sema
Johnson & Wales University - Providence, PES787@wildcats.jwu.edu
Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student
Part of the Advertising and Promotion Management Commons, and the Marketing Commons
Repository Citation
Sema, Patarawadee, "Does Social Media Affect Consumer Decision-Making?" (2013). MBA Student Scholarship. Paper 24. http://scholarsarchive.jwu.edu/mba_student/24 This Research Paper is brought to you for free and open access by the The Alan Shawn Feinstein Graduate School at ScholarsArchive@JWU. It has been accepted for inclusion in MBA Student Scholarship by an authorized administrator of ScholarsArchive@JWU. For more information, please contact egearing@jwu.edu. The Research Paper: Does Social Media Affect Consumer Decision-Making?
Patarawadee Sema
Johnson & Wales University
Author Note
Patarawadee Sema, Johnson & Wales University, Feinstein Graduate School
For course: RSCH 5500: Business Information and Decision Making
Professor Martin Sivula, Ph.D., July 30, 2013
The format and style of this paper was a test version.
Abstract
Does social media affect consumer decision-making? Social media becomes an important communication tool that people use to connect to other people or organization. People use social media to share their experiences, reviews, information, advice, warnings, tips and/or any kind of issues that are interesting to their “connection” or friends. That information is a helpful source, which may influence consumer’s decision-making. Most of studies showed that people use information on social media as the guideline for their future purchase or planning their future trip. Also, social media is used as an advertising for the marketer. Marketers take this advantage and create marketing strategy, which in turn
ScholarsArchive@JWU
MBA Student Scholarship
The Alan Shawn Feinstein Graduate School
7-20-2013
Does Social Media Affect Consumer DecisionMaking?
Patarawadee Sema
Johnson & Wales University - Providence, PES787@wildcats.jwu.edu
Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student
Part of the Advertising and Promotion Management Commons, and the Marketing Commons
Repository Citation
Sema, Patarawadee, "Does Social Media Affect Consumer Decision-Making?" (2013). MBA Student Scholarship. Paper 24. http://scholarsarchive.jwu.edu/mba_student/24 This Research Paper is brought to you for free and open access by the The Alan Shawn Feinstein Graduate School at ScholarsArchive@JWU. It has been accepted for inclusion in MBA Student Scholarship by an authorized administrator of ScholarsArchive@JWU. For more information, please contact egearing@jwu.edu. The Research Paper: Does Social Media Affect Consumer Decision-Making?
Patarawadee Sema
Johnson & Wales University
Author Note
Patarawadee Sema, Johnson & Wales University, Feinstein Graduate School
For course: RSCH 5500: Business Information and Decision Making
Professor Martin Sivula, Ph.D., July 30, 2013
The format and style of this paper was a test version.
Abstract
Does social media affect consumer decision-making? Social media becomes an important communication tool that people use to connect to other people or organization. People use social media to share their experiences, reviews, information, advice, warnings, tips and/or any kind of issues that are interesting to their “connection” or friends. That information is a helpful source, which may influence consumer’s decision-making. Most of studies showed that people use information on social media as the guideline for their future purchase or planning their future trip. Also, social media is used as an advertising for the marketer. Marketers take this advantage and create marketing strategy, which in turn