"Quantitative marketing research" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 44 of 50 - About 500 Essays
  • Satisfactory Essays

    Social Research by Sotirios Sarantakos “Research Methods: Qualitative & Quantitative Research Methods” by Babbi‚ Earl Intro to Social Research Social Research -Systematic study of social phenomena using social sci methods‚ theories‚ and concepts *Social phenomena = People and society -Goal is to go beyond common sense understandings of social processes and social problems Why conduct social research? -To understand par. phenomena -To provide solutions grounded on research &

    Premium Qualitative research Quantitative research Research

    • 5270 Words
    • 22 Pages
    Satisfactory Essays
  • Better Essays

    M1: Explain‚ with examples‚ how different market research methods are appropriate to assist different marketing situations. Looking back at the market research methods that could be used to collect information‚ methods such as questionnaires/ survey‚ observation‚ focus groups‚ experimentation‚ internet‚ website monitoring etc. I am going to select 3 primary and 3 secondary methods of research from the ones I have written about. I have chosen 3 primary researches which are: • Focus groups • Surveys

    Premium Qualitative research Focus group Marketing research

    • 1324 Words
    • 38 Pages
    Better Essays
  • Powerful Essays

    field of social science and in particular‚ qualitative research. The focus group practice involves a number of participants having an open discussion on a specific topic‚ set by a researcher. The researcher acts as a moderator to aid discussion by using probes to collect desirable data. This process is recorded and transcripts are used to interpret and analyse given information. Carson et al (2001‚ p.114) refers to focus groups as “A research technique that collects data through group interaction

    Premium Scientific method Qualitative research Research

    • 2783 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    carrying out of qualitative research‚ as are the issues of power‚ reflexivity‚ silence‚ objectivity and so on. In qualitative research‚ voice can be interpreted in different lights. It can mean the voice of the subject being studied- whether individual or collective‚ or even situational. It can also mean the voice of the researcher who in turn is voicing the data‚ the case‚ and the respondents. A third voice is the tacit voice of culture‚ which directs the flow of the research‚ both from the stand point

    Premium Data analysis Scientific method Qualitative research

    • 1295 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    usually comes from research conducted by nurses and other healthcare professionals. Thus it is pertinent that research reports are critically analyzed. A research critique aims to measure the value and significance of a study. These are determined by analyzing the strengths and weaknesses of the report (Brockopp & Tolsma‚ 2003‚ p. 400). Recommendations for areas of improvements are also included in a research critique. This paper critically appraises a qualitative research article titled "Women’s

    Premium Qualitative research Focus group Quantitative research

    • 2618 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    I was able to gain a deeper understanding of the research process of historians‚ and the challenges they face in this process. Like many of the historians whose works I read‚ my research was comprised of academic journal articles‚ theses of history scholars and government documents. And it was through the analyzing of the information I found that I came to my own conclusion about the central question of my investigation. One aspect of my research that became important was making sure to find ways

    Premium Research Scientific method Writing

    • 385 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    9 Research Methods For Strategic Managers You are required to: A. Select a Research Question B. Explain the factors that contribute to the process of successful research question selection C. Justify your choice of research question D. Conduct research to find literature relevant to the research question E. Undertake a critical review of the key literature for inclusion in a research proposal F. Evaluate techniques for use with quantitative data in a research proposal G. Evaluate techniques for

    Premium Qualitative research Scientific method Quantitative research

    • 15293 Words
    • 60 Pages
    Powerful Essays
  • Powerful Essays

    Research methods on study of international students We are doing hypothesizes and conclusions of things happened around our lives everyday; there has lots of similar events happened together that form many kinds of phenomena no matter in natural science or social science. How those conclusions‚ theories or formula came out? Behind those‚ there are groups of researchers using varieties of methods to study on a project and then the results came out. Different subjects need different research methods

    Premium Scientific method Qualitative research Quantitative research

    • 1587 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    impact of marketing communication activities by TESCO on the behavior of its loyal consumers who are students in UK Research question and aim: The main question of the research is to find out how TESCO’s customer loyalty programs drive customer satisfaction‚ create value and differ from other competitors’ marketing activities. The other aims of this paper are to identify the influence of CRM on the university student buying behavior in Tesco in UK and measure the effectiveness of marketing programs

    Premium Qualitative research Quantitative research

    • 1141 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Universal Research Portal

    • 2369 Words
    • 10 Pages

    universal research portal. A research portal is designed to support researchers and other stakeholders‚ such as research spon-sors‚ at finding relevant research by structuring content of a specific scientific domain‚ make the content accessible‚ and present it to the stakeholders. The research portal pre-sented in this thesis is community-driven and fosters collaboration within the research community as users can contribute own research and knowledge to the portal and can use the research portal for

    Premium Scientific method Research Quantitative research

    • 2369 Words
    • 10 Pages
    Powerful Essays
Page 1 41 42 43 44 45 46 47 48 50