hai67576_ch04.qxd 3/4/02 4:53 PM Page 94 c hapter 4 Strategic Information Management: Secondary Data Sources Learning Objectives After reading this chapter‚ you will be able to 1 Understand how secondary data fit into the marketing research process. 2 3 4 5 Understand how secondary data fit into the customer relationship management (CRM) process. Demonstrate how secondary data can be used in problem solving. List sources of traditional internal secondary
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AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL SUBJECT : MARKETING RESEARCH 80 MARKS CASE-1 Interviewing in M.R Welcomgroup Hotels The Welcomgroup owns a chain of 20 hotels located in different parts of the country. In recent years‚ it has been expanding the chain by setting up new hotels. When there were only a few hotels‚ the Managing Director of the Welcomgroup used to personally visit them with a view to ensuring that they
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Unit 3: Practitioner Research Techniques Assessment. Part 2; Quantitative Analysis By Stephenson J Sylvester‚ University of Huddersfield. July 2006 This paper is a discussion in support of the Doctorate of Education Programme Unit 3 Assignment part 2 on Quantitative Analysis. The discussion looks at the usage and value of quantitative data analysis packages like SPSS. A brief comparison is drawn between other methods of data analysis and a summary conclusion is made. A step by step procedure is
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Quantitative methods have their strengths and weaknesses. Discuss. Quantitative methods‚ like all social research methods‚ have their own set of strengths and weaknesses. This essay will attempt to critically assess those characteristics and draw a comparison between quantitative methods and qualitative methods. The quantitative versus qualitative debate is an interesting topic in Sociological studies. In Miles and Huberman’s 1994 book Qualitative Data Analysis‚ quantitative researcher Fred Kerlinger
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Two broad research methods commonly used in sociology and cultural anthropology are qualitative and quantitative. Researchers from almost every field utilize these two data-collection methods while conducting research. These methods include interviews‚ group observations‚ surveys‚ and census taking. These methods will produce efficient‚ realistic‚ logical‚ and thorough outcomes. A qualitative method used in sociology is participant observation. These subjective observations will focus on an interpretive
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Internet marketing research supports and encourages its usage and begins with an introduction to what exactly is marketing research and how it helps organizations with their product and service development‚ as well as marketing. Outlining the pro’s and cons of online research‚ the iPhone mobile product of Apple Inc. is analyzed as the case study to support online marketing research. In addition‚ a definition of the two types of primary marketing research methods is given‚ namely quantitative and qualitative
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Daniel Kraft 09/30/2010 Outline for Marketing Research for Bacardi For decades Bacardi has targeted younger people with its carefully cultivated brand image of Latin hedonism‚ synonymous with glamorous nightclubs and slinky dancers. Even though a brand image that has been maintained over such a long time is valuable and generally should not be changed dramatically‚ some slight adjustment might be necessary from time to time. Bacardi might be interested in learning whether a young‚ hedonistic
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Kentico EMS Marketing Quick Start Guide 7 Marketing Personas What is a marketing persona? Personas are archetypal characters created to represent the different user types within a targeted demographic‚ attitude or behavior set that might use a site‚ brand or product a similar way. Personas are often combined with market segmentation to represent specific customers. Example persona questions • What is the segments’ age range? • What is the segment’s educational level? • What is the segment’s
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N15MAY/3713 MARKETING MANAGEMENT Question : If you are working in a super market‚ what techniques/tools you will use in data collection? How are you going to analysis the data and make inferences? How will you finally apply your market research to improve sales and win over customers? ANSWER: Marketing research is "the process or set of processes that links the consumers‚ customers‚ and end users to the marketer through information — information used to identify and define marketing opportunities
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Using quantitative and qualitative methodology to improve organizational effectiveness Abstract A non-profit organization should use both qualitative and quantitative performance measures‚ based on the organization’s mission goals and objectives‚ to show financial and programmatic accountability in a transparent environment. Qualitative and quantitative research methods can be used in marketing‚ financial planning‚ fundraising and program research and evaluation. This paper will define and
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