sales and marketing team here at Gatorade. We believe we do know how to build brands‚ we do know how to advance businesses. And our expectation is that we will do the same as we take Snapple as well as Gatorade to the next level." -Don Uzzi‚ President of the Quaker Oats Beverage Company‚ North America.1 SUMMARY The Quaker Oats Company‚ founded in 1891‚ is one of America’s oldest food enterprises. From its start in the domestic ready-to-eat cereal market‚ Quaker grew an appetite for diversification
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The Acquisition of Snapple by Quaker Oats In an effort to raise the company’s growth rate and avoid a takeover.Quaker Oats‚ acquired Snapple beverage corporation for $1‚7 billion‚a price considered by many to be valued a billion too much. Snapple captured a significant loyal following by being an innovator in the ready-to-drink tea.The RTD tea segment of the beverage market was a quick developing area with promising returns ‚that’s why it attracted giants like coca cola and Pepsico‚ who entered
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The Pursuit of Synergy: Quaker Oats-Snapple Acquisition Professor Sherif A. Ebrahim Corporate Strategy‚ Spring 2012 May 1‚ 2012 Pauline Guittard Linn Gustafsson T.J. Henry Jr. Sevinc Ulu Brittany Williams Many successful businessmen and women have concluded that the most successful acquirers are also the most disciplined. In order to secure a lucrative and profitable acquisition all strategic alternatives ought to have been considered and prudently explored. Furthermore‚ a clear operating strategy
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Quaker Oats Morrison reviving Quaker after the Snapple debacle– cost $1.4 B write-off ●Focus on Gatorade. Gatorade -cash cow – potentially could dry up ●Pre-Morrison‚ Quaker mainly riding Gatorade under-investing in food brands ●Morrison comes in and changes PA: Younger manager presidents – oversee individual product lines such as hot cereal‚ cold cereal‚ snacks‚ and domestically sold Gatorade-cost-cutting - reinvested right into their own brands ●SK ●Same representative-move multiple brands of the
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Strategy Report for Quaker Oats Strategic Management (MGT 482) May 23‚ 2002 Abstract Organizations use strategies to impact their performance against competitors in their respective industries. The process by which managers choose a set of strategies for the enterprise is the strategic management process. (Hill & Jones‚ 2001‚ pg. 4) This report will discuss a business strategy report for Quaker Oats Inc. Business Strategy Report for Quaker Oats The Quaker Oats Company was officially
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EXECUTIVE SUMMARY A strategic plan has financial and other implications over the next several years of implementing the company strategies. And strategies come in different forms and magnitudes. Since strategic plans covers a relatively long range of period‚ difficulties in maintaining the organization’s effort to keeping the strategic plan arise. The Quaker Oats Company began long range planning in fiscal 1965. The plans created that year and annually thereafter were primarily numbers-oriented
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Title of the Case: The Quaker Oats Company Time Context: Early 1971 Summary/Abstract: Harry Ambrose had recently been appointed The Quaker Oats Company’s director-long-range planning. An MBA with nine years of managerial experience but no previous exposure to the management of formal planning systems‚ in early 1971 Mr. Ambrose had a task of guiding the company through what is essentially the initiation of formal‚ long range planning. Mr. Ambrose also has objectives to attain for the betterment
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Quaker Oats- Gatorade/Snapple Background Quaker Oats acquired the Gatorade brand in 1983 but the sports drink actually was developed in 1965 for the University of Florida Gators. At the time of the acquisition Gatorade sales were about $100 million. But the most notoriously known sports drink would grow in sales to over $1.1 billion worldwide by 1994. Gatorade wasn’t the only division produced by Quaker Oats. The company also had divisions in breakfast foods‚ pet foods‚ golden grains‚
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KEL182 CHRISTIE L. NORDHIELM Quaker Oats’s Oatmeal Division Polly Kawalek emerged from Bob Morrison’s office after her annual review in December 1998. By any measure‚ 1998 had not been a successful year for Quaker Oats’s oatmeal division (“Oatmeal”)‚ and culpability fell on Kawalek’s shoulders. It had been the warmest winter in memory across the country‚ causing demand for oatmeal to drop‚ and failed product releases had cost sales and led to trade marketing spending deficits. Furthermore
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Company Overview By the end of 1999‚ following a multi-year restricting effort‚ PepsiCo had once again become one of the most successful consumer products companies in the world. In less than four years‚ it had achieved am 80% increase in net income‚ on 30% lower sales‚ and with 75% fewer employees. PepsiCo’s major subsidiaries were the Pepsi-Cola Company‚ which was the world’s largest manufacturer and distributor of snack chips‚ and Tropicana Products‚ the largest marketer of branded juices. Throughout
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