PSI India – Will Balbir Pasha Help Fight AIDS? Submitted By: Soumyo Pattnaik (U109115) Problem The case presents a problem over choosing a suitable mass campaign route to be taken by an NGO named Population Services International (PSI)‚ India. Their aim is to raise awareness about HIV/AIDS among the vulnerable groups due to lifestyle behavior. They wanted to design a differentiated campaign to connect with the target population at a wider and deeper level. 1. Do you think it is wise for
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" Kotler and Andreasen. (http://www.social-marketing.com/Whatis.html) Therefore‚ Social Marketing aims to utilize the tools of marketing in order to promote or create awareness that can benefit the society at large. With respect to the Video of Balbir Pasha regarding the creation of awareness of having safe sex‚ the definition of Social Marketing has indeed been met. In this video‚ the fear aspect has been mobilized. Though it was initially created as a teaser advertisement‚ it still created a massive
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Matter of Life or Death India is the seventh largest Country in the world‚ home to one billion people and vast ethnic diversity. It has been making great leaps with education‚ industrialization and technology. Literacy rates are continuously going up along with life expectancy. India has been making continuous progress in many aspects for a country that has been relatively poor and extremely poverty-stricken. India is also one of the world’s largest democracies meaning that citizens have a great
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brother Balbir Singh Chana. We are originally from Banga‚ Nawanshar‚ Punjab‚ India. His date of birth is documented as 14/06/1955. In January 1980 I married & moved to England and later in the 80’s Balbir left India to live in New Jersey‚ USA. Balbir worked (poorly paid) in the textile industry – the owners arranged his (basic) accommodation - but his address/contact telephone number changed frequently. I too have moved and hence my contact details have changed. In September 1992 Balbir visited
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LEGAL AID: CONSTITUTIONAL AND STATUTORY PROVISIONS To the poor the Courts are a maze‚ if he pleads there all his life‚ law is so lordly‚ and loath to end his case; without money paid in presents‚ law listeneth to few” - Piers Plowman The Constitution of India mandates the state to accord justice to all members of the society in all facets of human activity. Our national goal is to achieve justice - social‚ economic and political through the process of Rule of Law. Equal access to law for the rich
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Nadira A Quraishi Submitted to-Tracy Blackwell PSI Report part 2 26th Jan 2011 Incident Report Date of incident: 06/04/2009 Time: 12.30 PM Name of the defendant: John Doe Address: 2804 Emil ct‚ Woodbridge‚ VA 22191 Phone Number(s): 586-765-7896 Date of birth: 12/03/1987 male: √ Female ___ Name of injured person: Jonathan Douglas Details of incident: Defendant and his friend went to the same store where he was arrested previously for shoplifting. He threw
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upon the situation at hand (stranded Pasha Bulker). However‚ in the Australian Transport Safety Bureau’s report on the grounding the executive director commented that the Newcastle Port Authority was not ‘sufficiently responsive’ to the worsening situation in the harbour area as the storm approached and acted too slowly. Therefore‚ we can conclude that there was a conflict in the Newcastle Port Authority’s professional code of ethics. Even the master of the Pasha Bulker had his own professional code
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Marketing Management Case Analysis Q. What are the reasons for Raja ’s success and Maya ’s failure? | Raja | Maya | Cost | * The product was perceived to be better than the free condoms distributed by the government‚ still emerging as affordable to the masses. * The low cost offers a profit margin to the distributers of the product whose substitutes are otherwise available for free. | * The low price of Maya is leading to reinforce the image of the product as being of low quality
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IDL-1097/(13563)/IND-8‚ dated the 27/11/1997‚ 25. No. IDL-1097/(13637)/IND-8‚ dated the 28/11/1997‚ 26. No. IDL-1097/(13478)/IND-8‚ dated the 29/11/1997‚ 27. No. IDL-1097/(13385)/IND-8‚ dated the 17/01/1998‚ Page 1 of 36 Government Resolution No.: PSI -2013/ (CR- 54 )/IND-8 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. No. IDL-1098/(121)/IND-8‚ dated the 11/08/1998‚ No. IDL-1098/(293)/IND-8‚ dated the 30/09/1998‚ No. IDL-1098/(109)/IND-8‚ dated the 31/12/1998‚ No. IDL-1099/(620)/IND-8
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Paediatric HIV/AIDS in India . According to National AIDS Control Organization 2007 estimates ‚out of an estimated 2.31 million people with HIV and AIDS in India‚ women constitutes 39% and children below 15 years stands at 7.8% Improved access to Anti-Retroviral Therapy (ART) centres is key to fight against HIV/AIDS. It is important to design and implement intensive child-focused IEC separately targeting rural and urban population through an appropriate mix of media.It is also important
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