This literature review will focus on the different studies conducted on laundry detergents. Laundry detergent is a common product that is purchased regularly by nearly every household in Singapore. With a large commercial market and many brands of choices‚ companies have developed their laundry detergent formulas to make their products more competitive in the market. It has been researched from consumer reviews that the stain-lifting power of detergents is the determining factor of whether
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LITERATURE REVIEW- COMPARATIVE ICICI & SBI 1. This article depicts a comparative study on the personal banking services of ICICI Bank and SBI. The advantage of one scheme over another is studied and reasons for why one should choose a particular scheme is also given. Various schemes offered by both the banks were studied and data was gathered which also highlighted the risk areas of all the schemes are carefully looked at. Source: http://www.scribd.com/doc/28674754/sbi-icici 2. This article
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LITERATURE REVIEW In intention to discover the relationship between efficient working capital management and firm’s profitability(Shin & Soenen‚ 1998) used net-trade cycle (NTC) as a measure of working capital management. NTC is basically equal to the CCC whereby all three components are expressed as a percentage of sales. The reason by using NTC because it can be an easy device to estimate for additional financing needs with regard to working capital expressed as a function of the projected sales
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Literature Review Understanding CPI has always been an area of interest in theoretical as well as empirical economics research around the world .There are several factors that effect the prices of goods that are included as a part of the ‘ basket of goods’ that is used to determine the CPI. These goods mainly include the items that are used everyday by a consumer. These include bothf ood and non food items such as wheat‚ rice‚ clothing‚ shelter‚ fuels‚ and other goods and services that consumers
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Literature Review: Ghani et al (2008) conducted a research on the 2006 epidemic of dengue virus at a tertiary care centre in Sindh. The basic reason behind conducting research was to investigate the outcome of a selected group of patients who were either alleged or had been confirmed to be infected with the dengue virus and were being provided treatment at Liaquat Univesity Hospital in Hyderabad. The methodology that was used in this research was that 116 patients were kept under observation as
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REVIEW OF LITERATURE Research works in working capital management gives us an outstanding view about the exploration of the topic in different dimensions by different authors. The authors have emphasized that working capital management has to be effectively utilized for generating funds from sales. They have examined the efficiency of working capital management in different aspects. Chakra borty P K. (2004) Stated that the conventional method of measuring liquidity
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LITERATURE REVIEW (Bank Efficiency amid Foreign Entry: Evidence from the Central American Region Prepared by Torsten Wezel) A wave of foreign bank entry hit the Central American region comprising of 5 countries the Dominican Republic and state of Panama. This region was an attraction for the foreign banks especially from the United States‚ United Kingdom and Columbia and these foreign banks acquired the major financial institutions with large deposit base and customers as to capture a large
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Literature review As for years hospitality industry is suffering from high staff turnover. The main aim to chose this topic for the literature review is that continuous problem and effect causing to the organization in terms of labor shortage especially skilled labor and organization having no control on the staff retention due to which it is become a challenge for hospitality industry especially human resource that how to attract and retain the talented and skilled staff (Barron‚ 2008). Demographic
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returns on investment (Bezjian-Avery‚ Calder & Jacobucci‚ 1998). However‚ in contrast to this‚ other studies suggest that social media is still limited in its power to be used as an effective marketing tool (Schultz & Peltier‚ 2013). Through out the review‚ the views on the effectiveness of the marketing communications tool will be presented while highlighting the supporting and opposing arguments. Social media can
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Literature review Definition of marketing strategy There are a lot of authors speak about the marketing strategy‚ the marketing strategy is very important in business‚ it can lead the firm towards attractively economic opportunities which are adapted to their imagination and know how to provide a potential to help the company grow and earn more profits (Lambin‚1997). If we want to have good marketing strategy in the firm‚ we need to understand the strategic situation confronting in an organization
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