"Project report on marketing mix in automotive industry" Essays and Research Papers

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    SWOT analysis of Hyundai This is Hyundai Motor Company SWOT analysis for 2013. For more information on how to do SWOT analysis‚ please refer to our article. Company background Name | Hyundai Motor Company | Industries served | Automotive | Geographic areas served | Worldwide | Headquarters | South Korea | Current CEO | Chung Mong-koo | Revenue | $ 70.226 billion (2011) | Profit | $ 6.910 billion (2011) | Employees | 57‚105 (2011) | Parent | Hyundai Motor Group | Main Competitors

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    Marketing Mix

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    Abstract Marketing mix consists of four elements essential for an organization to plan the marketing strategies to produce and sell a product or service for the target market. The four elements‚ which are product‚ place‚ price‚ and promotion‚ are used to make sure the product or service selected will meet the needs of the customer. Walmart is a leading retailer‚ which uses the four elements of the marking mix to ensure the implementation of new products will be effective in the market.

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    3. Facts Bearing on the Problem 4. Discussion 5. Conclusion 6. References 1. Executive Summary: The German automotive industry with about 720‚000 jobs is one of the biggest industries and dominant employers in Germany and one of the biggest automotive industries in the world (Herbst‚ 2009). With brands like Mercedes Benz‚ Volkswagen‚ Opel‚ BMW‚ Audi and Porsche this industry is major in car manufacturing and technology. According to Taylor (2010) Volkswagen “is the No. 1 automaker in Europe

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    The French Automotive Industry

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    the french automotive industry analysis and statistics 2011 6.4 million m d te y l a tr ) re us bs ce ind jo a n e ct fr iv re n ot di s i om in er ut nd rk e a t a wo th rec to (di 2.3 million e id h w ncch ld reen ncres or f ffr rare –w o f f u n o inct le ioes s fa oP ctye eru n Pe ulo ra odP tum e Pr mfac u an 335‚000 1st industry s in a te (in nd d rm 20 ev s o 08 el f r ) in oP es fr me ear a n nt c ce bu h dg et v by ehic th fr le ro en s w ug ch er ho m e

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    Case study of automotive industries in Thailand Contribution of MNC’s in automotive industry: Most of the developing countries consider that the automotive industry will move the country toward an intensive industrialisation by creating a large set of related businesses. Thailand aims to be regarded as the Detroit of Asia. The country has engaged in the last few decades in the development of the automotive industry‚ with a special focus on domestic auto-assembly. Thailand is the world’s

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    Contents: Introduction_____________________________________pages 1. The role of Japan in the world Automotive industries_________________________pages 1.2 Toyota Motors Corporation history 1.3 The Sstrategies‚ Cculture and Pphilosophy of Toyota Motor Corporation 1.4 Toyota SWOT Aanalysis 2. Toyota in USA Mmarkets 2.1 USA and Japan in Hofstede Theory 2.2 Business Aactivity of Toyota in USA 2.3 Toyota feels exchange rate Exchange Rate’s Impact on the Sales: Regression Model Conclusion

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    MuraliMurti (Course Faculty) Bosch India Ltd INTRODUCTION: * History Robert Bosch GmbH is a technology-based corporation which was founded by Robert Bosch in Germany in 1886. Bosch was founded in 1951‚ in India it is one of the largest automotive component manufacturer and also one of the largest Indo-German companies in India. The company generated net sales and income from operations of Rs8017.9crores in 2011‚ a growth of 19.7% over 2010. Bosch Limited is also the flagship of the Bosch

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    Toyota Automotive Industry

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    Toyota automotive industry Toyota is an expert leader and globally known name in the automobile making industry. The company has been successfully manufacturing and selling strong automobiles worldwide. “It employees 320‚590 people worldwide‚ and it is mainly into motor production and sales business. It is a 397.05 Billion Yen Company head quartered in Japan.” (Toyota Company Profile Overview‚ 2012). Why Toyota can Drive Success at the World’s Best Manufacturer? Toyota enjoys a leadership position

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    marketing mix

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    Marketing Mix MKT/421 November 13‚ 2013 Dr. Brett Branch Marketing Mix The market mix is a tool used by marketing firms use as a guide to meet their marketing goals. The marketing mix also known as the 4Ps of marketing (product‚ place‚ price‚ and promotion) plays an important part in growth of an company or organization. Product is producing the right product for the right target market. Place comes down to just getting the product to the market targeted area‚ the product is wasted

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    Marketing Mix

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    Marketing Mix Paper Marketing mix might be considered the most important term in marketing. The marketing mix components are basic foundation of a marketing plan. The marketing mix consists of the four P ’s which are price‚ place‚ product‚ and promotion. By using the marketing mix you can vary the offers of services that you give to your customers. For instance when you are a big name brand corporation you might focus more on promoting and desensitize the focus on price. According to the marketing

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