analyse. Gender 44% 56% male femal e General perception of Nano Thanks to this survey‚ we tried to get people’s perception about Nano on several parameters. These are given as under- ♣ Nano as a rural car: 60% Nano: a rural car? 54% 50% 40% 30% 20% 10% 4% 24% 8%
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Tata Motors India is not a country that encourages free trade.the government has imposed many trade barriers‚like very high taxes for one.these high taxes are a form of preventing the local industries domestic products from international companies. Also‚ the bureacracy that exists is india is the worst.every level of the heirachy of any department‚corporate‚law‚governemnt is bound to accept bribe and is corrupt.Tata has also undergone tremendous challenges when building its Nano factory in west
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Tata Nano is an ambitious project of Tata Motors and is a new concept altogether‚ which is to launch a low cost car India. As a Project Manager of this project I will follow the project life cycle of the project and will describe the various stages. The Project Life Cycle refers to a logical sequence of activities to accomplish the project’s goals or objectives. Regardless of scope or complexity‚ any project goes through a series of stages during its life. There is first an Initiation or Birth phase
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2010 KRISHNA PALEPU BHARAT ANAND RACHNA TAHILYANI Tat Nano – The Peopl Car ta o e le’s r dia k big. Ind must think small to stay b — Ra atan Tata‚ Cha airman Tata G Group In March 2009‚ Tata Motors India’s larg ‚ s‚ gest automob company by sales lau bile unched the world’s cheap pest car‚ the Tata Nano i India price at $2500 (see Exhibit 1 for a pict in ed ture of the N Nano). Throu ugh this laun nch‚ the comp pany realized Tata Group Chairman R d Ratan Tata’s v vision of mak king a “peop
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INDEX 1.0 INTRODUCTION 2.0 MAIN REASONS FOR TATA TO ENTER GLOBAL ULTRA LOW COST MARKET 2.1 MARKET DISTRIBUTION PIE CHART 3.0 What are the competitive advantages that TATA Motors will enjoy with their NANO in emerging markets 3.1 RESEARCH AND DEVELOPMENT 3.2 Acquisitions‚ Mergers & Expansions. 3.3 ORGANISATION LOCATION 4.0 WHICH SCREENING CRITERIA WOULD YOU SUGGEST FOR TATA NANO’S IMS PROCESS 4.1 POLITICAL 4.2 ECONOMIC 4.3 SOCIAL
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INTRODUCTION This report will describe briefly about the company‚ Tata motors and their sustainable innovative result‚ the world’s cheapest car Nano. (Tata motors‚ 2013) Tata Motors being the largest Indian automobile manufacturer‚ had revenues of INR 1‚65‚654 crores (USD 32.5 billion) in 2011-12. They have been the leading manufacturers of commercial vehicles. They also have award-winning products in the compact‚ midsize car and utility vehicle segments. They are also among the world’s top manufacturers
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Presentation On Tata Nano - Presentation Transcript 1. Presentation On Tata Nano 2. Introduction Of Tata Nano o “ Dream-dream and dream‚ because dream gives vision‚ vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata‚ Chairman of Tata group‚ who in the year 2003‚ dreamt of producing a safe‚ affordable Car for the common man. Finally after the
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ysiA Project Report Submitted on the Technology of “Tata Nano Car” As Part of the Course Managing Technology for Competitiveness PREPARED BY Choidup Dorji (113378) Wangmo Chador (113377) Pishenbay Adilbaevich Umirbekov (113417) Nipu Kumar Nath (112889) Christian Riisager (112846) 1 Executive Summary The study of Tata Nano car technology has demonstrated the fact that how a technological revolution has taken place in Automobile sector by the introduction of Tata Nano car in the market
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CASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLD’S CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano‚ the world’s cheapest car‚ manufactured by India based Tata Motors. On March 30‚ 2009‚ Tata Nano was launched with an ex-factory price tag of INR 100‚000 (about US$ 2000). The case explains the design and development process of TataNano. The car was the result of a five year research and development project carried out by Tata Nano development team. While developing
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prepared for MKTG101: Marketing Fundamentals Lecturer: Lucy Miller MARKETING PLAN TOPIC: THE TATA NANO Group 2: Chun Fai Wong (Karson) WOCHD1201 Wei-Hsiang Liang (Jasper) LIWJD1201 Zongxi Yao (Jonathan) YAZOD1101 Feng Wenye (Emma) FEWFD1102 Zhao Jiajun ZHJPD1201 ! Executive Summary The following report is to analyze the marketing plan for the Tata Nano in India. Tata Nano is a city car produced by Tata motors. It was designed to be the smallest‚ cheapest car in India‚ and also one of the lowest
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