Data of Tata Nano

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Data analysis

Results
We interviewed 50 students of the school in order to complete the survey. As we can observe in the chart below, 44% of them were female and 56% male. We have a balanced proportion between both genders in our sample. That enable this survey to be more representative of the target market we choose to analyse.

Gender

44%
56%

male femal e
General perception of Nano

Thanks to this survey, we tried to get people’s perception about Nano on several parameters. These are given as under-

♣ Nano as a rural car:

60%
Nano: a rural car?

54%

50%

40%

30%

20%

10% 4%

24%

8%

10%

0%
strongly agree

agree don't know disagree strongly disagree

It clearly appears that the majority of the respondents disagree with the affirmation that Nano is a rural car. Only 28% of them agreed with that fact. Nano is most perceived as a “city” car.

♣ Nano as a trendy car.

Nano: trendy?

60%

50%

40%

30%
20%
10% 6%

0%
54%

14%

24%
2%
strongly agree
agree don't know disagree strongly disagree

These results illustrate that most of the respondents we surveyed agreed that Nano is trendy

(60%). People who want to be fashionable will be tempted to buy this car. ♣ Nano as “People’s car”.

Nano: People's car?

80%
70%
60%
50%
40%
30%
20%
10%
0%

22%
70%

0% 6% 2%
strongly agree
agree don't know disagree strongly disagree

According the chart, we can say that Nano is “People’s car”. More than 90% of the respondents agreed with that affirmation. Nano is considered as a car that suits with “everybody’s” needs. It is a product of mass consumption.

♣ Nano as a safe and ecological car.
Nano: a safe car?

50%

40%
44%

34%

30%

20%

10%
0%
0%

12%

10%
strongly agree
agree don't know disagree strongly disagree

Nano: an ecological car?

50%

40%

30%

20%

10%

0%

10%

32%
42%

16%

0%
strongly agree
agree don't know disagree strongly disagree We can observe that an important percentage of persons (more than 40%) choose not to answer to that questions telling they didn’t know. It illustrates people have some doubts about these two characteristics of Nano. This is probably due to the fact the car has not been launch to the market yet. However, the respondents seem to feel more comfortable with the affirmation that Nano is an ecological car (42% agreed with that statement) than with the one that Nano is a safe car (just 12% agreed with this).

♣ Nano as a car for young generation.

Nano: made for young generation?

45%
40%
35%
30%
25%
20%
15%
10% 6%
5%
0%

32%

12%
40%

10%
strongly agree
agree don't know disagree strongly disagree

Most of the respondents disagreed with that affirmation even we can not clearly discern a general tendency...
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