Procter & Gamble (P&G)‚ a multinational corporation‚ known for its products that include diapers‚ shampoo‚ soap‚ and tooth-paste‚ was committed to improve value to the customer. Its products were sold through various chanels such as grocery retailers‚ wholesalers‚ mass merchandisers‚ and club stores. The flow of goods in the retail grocery channel was from the factory’s warehouse to the distributor’s warehouses‚ to the stores where the grocery stores where customers selected the merchandise from
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Group 2 Section C 5th Oct 2010 Procter & Gamble Company Situation Analysis: P&G is strongly positioned Light-Duty liquid detergent(LDLs)category. The LDL market can be segments on the basis of 3 benefits performance‚ mildness and price sensitivity. P&G has 3 products: Joy (Performance‚12.1%)‚Ivory(Mildness‚15.5%)and Dawn(Performance‚14.1%). Wright is looking into the possibility of volume growth in terms of one of the three options: a)Introduction of a new brand (b)product improvement
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The US shift. During the middle of last century‚ the US market was very homogeneous with a large and growing middle class of consumers with very similar needs and interests for products. The idea from P&G to satisfy the needs of the American consumers was to create a competitive brand management system based on product divisions containing different brands. Each brand was managed by the Brand Managers who had a full team of sales‚ R&D‚ manufacturing and so on working on the brand. Brands under the
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Target marketing includes three activities: market segmentation‚ market targeting and market positioning. We can target markets at four levels: segment‚ niche‚ local area and individual. Market segments are large‚ identifiable groups within a market. A niche is a more narrowly defined group. Globalisation and the Internet have made niche marketing more feasible to many. Marketers appeal to local markets through grassroots marketing for trading areas‚ neighbourhoods and even individual stores
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make the audience feel happiness‚ guilt‚ fear‚ and so on- feelings that structure the way customers interpret the ad. Companies use different ways to persuade the customers to buy their products such as‚ casting celebrities and using profound slogans. PETA (People for the Ethical Treatment of Animal)‚ an organization to serve animal rights‚ tries to spread awareness to stop consuming meat products by appealing people’ ethos and pathos. The advertisement shows Angela Simmons as their main icon‚ covering
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Janet Durgin Overview In 2005‚ Procter and Gamble completed the largest acquisition merger in its history – a $57 billion buyout of the Gillette Company. But analysts were concerned that Procter and Gamble had only succeeded in diluting its earnings-per-share and investors feared that the buyout of Gillette shares from stockholders was too generous in the midst of this acquisition. The larger question is whether or not Procter and Gamble made the right decision when choosing to take on such
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1. Explain what “proctoring” means and why the UoPeople requires proctored exams. A proctor is an appointed official of the school or university authority who is assigned with the task of enforcing strict academic integrity of students during tests and/or examinations‚ which includes monitoring to prevent cheating‚ enforcing guidelines to promote discipline etc‚ in accordance to the established regulations of the academic institution. Proctoring refers to the act of carrying out these tasks as described
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(I) So‚ what exactly is a proctor? According to UoPeople’s Student Portal FAQ “A proctor is an impartial individual appointed to monitor or supervise a student during their examinations.” (Student Services Online‚ n.d.) Why does UoPeople require proctor exams? 1. It’s to ensure I can be accounted for‚ and that I meet the standards set by the school’s accrediting agency. (Student Services Online‚ n.d.) 2. They also want to make sure it’s actually me taking the course. and not someone else. (Student
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Elizabeth Proctor Elizabeth Proctor wife of John Proctor has a small but important roll in the book “The Crucible”. Elizabeth does not appear in the book until the beginning of act two when she is harassing and nagging John Proctor for getting home so late. At that point of the book Elizabeth proctor is recognized as cold-hearted uncaring unforgiving wife. Toward the end of the book the way Elizabeth‚ is seen by the reader changes in a good way she‚ will be seen as caring and protective of her
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the student has to be a reputable person and has to apply as a proctor in advance. They cannot be a relative of the student in question‚ since the relative will want his or her relative to succeed and may turn a blind eye to any cheating. However‚ if the person has no relation to the student‚ then the proctor will not allow the student to cheat. Someone who is a local official‚ supervisor at work and a librarian can become a proctor as long as they are 21‚ plus they have to be over 21. Proctored
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