suggest that whitening your smile can enhance your life. Proctor and Gamble did not have to build awareness of their product since it’s a generational improvement on the original Crest Whitestrips product. The cognitive actions were to make an awareness of the name change to Crest 3D White Whitestrips. Its advertisements do a great job of informing its target market of the name change. On the launch of this new product‚ Procter and Gamble gave away samples promotions at Wal-Mart online. Consumers
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Tambrands is a company that uses single-product strategy to advertise their product known as TAMPAX. This product is the best selling product with 44% of the global market share. Out of this 44%‚ approximately 90% of its sales come from North America and Europe. One of the main reasons for tampax being successful only in North America and Europe is because tampons still have not gained popularity as a result of various cultural resistance‚ religious resistance and/or myths associated with using a
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pampers.com)line of diapers. Proctor & Gamble dominated the market through the 1970s and into the 1980s with Pampers as its flagship offering. In the late 1970s‚ Luvs was added as a secondary offering to compete with Kimberly-Clark’s (www.kimberly-clark.com) Huggies (www.huggies.com) brand. By 1985‚ Huggies controlled 32.6 percent of the market and was a major threat to P & G’s industry leadership. Beginning in 1994 and 1995‚ Huggies began to lead both Proctor & Gamble brands in market share of the
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Welcome to The Presentation Program of Supply Chain Management Presented by Vanguards Name of The Group Members Serial Member’s Name No. 1 2 3 4 5 6 7 8 9 10 ID No. Mohammad Azam Saba Zarifa Nowshin Somiron Haldar Tanzila Tahrin Nurry Jannat 114867 Halima Kader Sonia Misbah Uddin Sadi Rinku Biswas Sazzad Hossain Sandip Sarker 114941 114877 114909 114911 114917 114943 114945 114947 114951 Saba Zarifa Nowshin ID No: 114877 What is Supply Chain Management? The concept
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Zack von Schneidau 10/09/2013 Mktg_495 Case study: Proctor and Gamble Inc.: Scope 1. Problem Definition Canada held scope as one of the highest market leaders and today shares the greatest market share. Scope was able to capture the market in 1990 with positioning itself as a great tasting mouthwash that is refreshing and prevents bad breath. These days a new company is taking over a part of the mouthwash industry except they are focusing on specifically plaque fighting abilities. The new
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Fair and handsome for men----------- (Emami(activorcorp)) 7. Head & shoulders-------------------------(Proctor & Gamble) 8. Everyday-------------------------------- (Nestle) 9. Dove------------------------------------- (unilever ) 10. Ariel-------------------------------------- (Procter & Gamble) Where they are operating? Head Offices: Proctor &Gamble The Procter & Gamble Company‚ also known as P&G‚ is an American multinational consumer goods company headquartered in downtown
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Marketing Notes 1/29/12 Market Segment- a group of customers who share a similar set of needs and wants. - Internally Homogeneous ( the same) - Externally Heterogeneous ( the different) A Company 1) Segments a market 2) Targets a Segment 3) Positions brand for that Segment 10/1/2012 Target Market STP Segmenting- analyze market Targeting- pick Positioning- offering product 1) Homogeneous Demand- thinking the product appeals
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90ML -54RS 180ML -99RS CLEAR ACTIVE CARE 69RS 200ML-134RS CLEAR ICE COOL 69RS 200ML-134RS CLEAR SOFT GLOSS 69RS 200ML-134RS HAIR FALL DEFENCE 100ML -69RS 200ML-134RS RADIANT BLACK 100ML-69RS 200ML-134RS PROCTER AND GAMBLE PANTENE SHAMPOO 90ML IN RS. 400ML IN RS. 700ml in RS HAIRFALL CONTROL 59RS 199RS 299RS BLACK LONG 59RS 199RS 299RS PANTENE NOURISHMENT 59RS 199RS 299RS SMOOTH AND SILKY 59RS 199RS 299RS CONDITIONERS SIZE AND PRICE
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Procter and Gamble: Tide Four-in-one Laundry Sheets Marketing Plan Marketing 500 Strayer University February 20‚ 2013 Table of Contents I. Executive Summary Page 3 II. The Company Page 4 III. Marketing Objective Page 6 IV. Customers Page 7 V. SWOT Analysis Page 9 VI. Competitors Page 12 VII. Targeting Page 13 VIII. Positioning Page 16 IX. Product Page 18 X. Price Page 20 XI. Breakeven Analysis Report
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Procter & Gamble Strategic Plan TABLE OF CONTENTS Page Executive Summary 4 Introduction 5-7 History 5-6 Mission and Vision Statements 6-7 Strategic Assessment 7-21 External Forces Evaluation Matrix 8-13 Internal Forces Evaluation Matrix 13-18 Financial and Operational Analysis 18-21 Strategic Recommendations 21-31 The Grand Strategy Matrix 21-24 Internal-External Matrix 24-27 SWOT Matrix 27-28 Strategy Selections
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