Tide Four-in-One Laundry Sheets

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Procter and Gamble: Tide Four-in-one Laundry Sheets
Marketing Plan
Marketing 500
Strayer University
February 20, 2013

Table of Contents
I. Executive SummaryPage 3
II. The CompanyPage 4
III. Marketing ObjectivePage 6
IV. CustomersPage 7
V. SWOT AnalysisPage 9
VI. CompetitorsPage 12
VII. Targeting Page 13
VIII. PositioningPage 16
IX. ProductPage 18
X. PricePage 20
XI. Breakeven Analysis ReportPage 21
XII. DistributionPage 22
XIII. PromotionPage 25
XIV. ReferencesPage 26

I. EXECUTIVE SUMMARY
The Market Plan for the Procter and Gambles new Four-in-one Laundry Sheets: The ability to do laundry and one is step. To spend less time in the laundry room, and have more time for self, or to spend with family. One Four-in-one laundry sheets have the ability to clean, brighten, remove stains, and go from the wash to the dryer leaving clothes feeling soft, with a clean fresh smell. The Procter & Gamble Company (P&G) began its operation in downtown Cincinnati, Ohio in 1837. The company operates in a very competitive industry where the low priced local competitors and store brands are competing in most of the categories of Procter and Gamble. As a result the company faces intense competition in most of its product categories. Procter and Gamble trades under the symbol PG on the New York Stock Exchange. This report consist of two diverse analysis, the first part examines the financial position of Procter and Gamble over the two consecutive-year end 2011 and 2012 with specific emphasis on its cash, profitability assessment and EPS. To interpret the ratios we intend to briefly describe what the ratio means, then explain how well the company is doing with ratio compare to prior years’ financial results and industry average, also to suggest what the company needs to do if they are underperforming with that specific ratio. The second part of this report provides the details of market analysis with twelve distinct topics and objective strategic decisions for the company.

II. THE COMPANY
On April 12, 1837, William Proctor and James Gamble started making and selling soap and candles. On August 22, they formed a business relationship by pledging $3,596.47 each, and a partnership agreement was signed on October 31, 1837. In the 1850s the Moon and Stars begun to appear as the official trademark of Proctor and Gamble, and appeared on all company products and correspondence (Proctor & Gamble, 2013). Proctor and Gamble have been global since 1837, and has built a rich heritage of touching and improving the lives of about 4.4 billion people around the world. Proctor and Gamble main headquarters is located in Cincinnati, Ohio. Today, Proctor & Gamble, also known as (P&G) is one of the biggest household product companies in the United States, and Global. Procter and Gamble products are being used in countries such as; Canada, Philippines, Mexico, Latin America, Europe, China (who today wholly owned factories), Asia, Africa, Australia, and India. Procter and Gamble is a diverse company, who hope to reach many cultures around the world. Procter and Gamble has at least 300 brands within six main categories: laundry and cleaning, paper goods, beauty care, food and beverages, feminine care, and health care. Some of Procter and Gamble famous brands are: Always, Crest, Head & Shoulders, Pantene, Bounce, and Tide. With operations in about 80 countries, Procter and Gamble brands are available in more than 180 countries worldwide. Procter and Gamble is the only Fortune 500 Company that issues C share common stocks, and their brands are billion dollar sellers today. Procter and Gamble provide superior quality branded products and services, and value that will help improve the lives of the people they serve. Not just for today, but for those they will serve in...
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