Tide Four-in-One Laundry Sheets

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Procter and Gamble: Tide Four-in-one Laundry Sheets
Marketing Plan
Marketing 500
Strayer University
February 20, 2013

Table of Contents
I. Executive SummaryPage 3
II. The CompanyPage 4
III. Marketing ObjectivePage 6
IV. CustomersPage 7
V. SWOT AnalysisPage 9
VI. CompetitorsPage 12
VII. Targeting Page 13
VIII. PositioningPage 16
IX. ProductPage 18
X. PricePage 20
XI. Breakeven Analysis ReportPage 21
XII. DistributionPage 22
XIII. PromotionPage 25
XIV. ReferencesPage 26

The Market Plan for the Procter and Gambles new Four-in-one Laundry Sheets: The ability to do laundry and one is step. To spend less time in the laundry room, and have more time for self, or to spend with family. One Four-in-one laundry sheets have the ability to clean, brighten, remove stains, and go from the wash to the dryer leaving clothes feeling soft, with a clean fresh smell. The Procter & Gamble Company (P&G) began its operation in downtown Cincinnati, Ohio in 1837. The company operates in a very competitive industry where the low priced local competitors and store brands are competing in most of the categories of Procter and Gamble. As a result the company faces intense competition in most of its product categories. Procter and Gamble trades under the symbol PG on the New York Stock Exchange. This report consist of two diverse analysis, the first part examines the financial position of Procter and Gamble over the two consecutive-year end 2011 and 2012 with specific emphasis on its cash, profitability assessment and EPS. To interpret the ratios we intend to briefly describe what the ratio means, then explain how well the company is doing with ratio compare to prior years’ financial results and industry average, also to suggest what the company needs to do if they are underperforming with that...
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