Starwood: Operations as a Competitive Weapon Before 2002‚ meeting and event planning among Starwood properties lacked consistency (Krajewski‚ Ritzman‚ & Malhotra‚ 2010). Each individual property had its own unique approach to event planning‚ paperwork requirements‚ and available technology and resources (Krajewski‚ Ritzman‚ & Malhotra‚ 2010). Starwood realized that meetings and events were critical for the continued success and growth of the brand‚ as a large volume of the hotels’ business
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PECHELITOS DRIVE INN HOTEL AND RESORT RESERVATION SYSTEM DEVELOPMENT PROJECT PROPOSAL For PECHELITOS DRIVE INN HOTEL AND RESORT Mariners Village‚ Sta. Lucia Magarao Camarines Sur‚ Philippines Submitted By: Villamante‚ Eden Joy Propogo PROJECT SUMMARY This proposal is about the Computerized Reservation System of Pechelitos Drive Inn Hotel and Resort‚ located at Mariners Village‚ Sta. Lucia Magarao Camarines Sur. The resort offers facilities reservation‚ services and other activities.
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Corporate Research Assignment Fairmont Hotels and Resorts Having personally worked and managed a hotel in the past I decided to choose a company for my research assignment in the hospitality industry that has mastered the art of managing employees. That is Fairmont Hotels and Resorts‚ long known as one of the best places to work. Eric Stoessel begins his article “Winning Corporate Culture for Fairmont” by stating that Fairmont has been on Canada’s top 100 companies to work for 8 straight
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A brand synonymous with private villas‚ tropical garden spas‚ and retail galleries promoting traditional craft‚ Banyan Tree Hotels and Resorts received its first guest in 1994 in Phuket‚ Thailand. Since then‚ it had grown into a leading manager and developer of niche and premium resorts‚ hotels and spas in Asia Pacific. Despite having minimal advertising‚ Banyan Tree achieved global exposure and a high level of brand awareness through the company’s public relations and global marketing programs.
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Rosewood Hotels & Resorts: Branding to Increase Customer Profitability and Lifetime Value Background: Rosewood Hotels & Resorts are a private hotel management company for 25 years‚ headquartered in Dallas - Texas which have a global reputation of having unique luxurious hotels and properties. As of 2003‚ Rosewood had 12 hotels worldwide. 115‚000 unique guests stayed at Rosewood hotels. Major competitors are Ritz Carlton‚ Four Seasons‚ St. Regis‚ One & Only and Mandarin Oriental hotels under corporate
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PERFORMANCE AND QUALITY MANAGEMENT FOR HOSPITALITY‚ TOURISM‚ LEISURE AND EVENTS INDUSTRY ASSIGNMENT Performance management and measurement in hospitality organisation DT460/3E LECTURER: Dr. Detta Melia STUDENT: Samuel Vyhnanek‚ Filip Kral DATE OF SUBMISSION: 21.March 2013 EXECUTIVE SUMMARY The hotel chosen for the research had some quality assurance systems in place however the findings pointed to inconsistency and ambiguity in recognition of importance to measure and act on results
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CUSTOMER SATISFACTION ON THE PRACTICES OF THE HOTELS/INNS AND RESORTS IN THE FIRST DISTRICT OF ILOCOS SUR A Thesis Proposal Presented to The Faculty of Graduate School University of Northern Philippines Vigan City In Partial Fulfillment of the Requirements for the Degree Master of Business Administration By: VIVENCIO C. PERALTA JR. 2011-2012 CHAPTER 1 THE PROBLEM Introduction Throughout history
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OF BUSINESS PROCESS DEVELOPMENT IN A HOTEL MIROSLAV DRLJAČA‚ MSc‚ Researcher Zagreb Airport‚ Ltd.‚ Zagreb‚ Croatia METHODOLOGY OF BUSINESS PROCESS DEVELOPMENT IN A HOTEL UDC 65.012.4:640.4 Preliminary communication Requests of interested parties‚ amongst which the customer has the central position‚ are starting points of quality management system that complies with requirements of ISO 9000ff international norms. Regardless of the fact whether we want to arrange hotel management
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Firstly‚ as the hotel is near the beach so it will include an access for the guest such as snorkeling or diving. The hotel also provides some equipment that can be use for that reasons the hotel will need the guest’s room number and the particular time that the guest will return it back. Beside that the guest also can has experience for parasailing above
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Rosewood Hotels and Resorts is a business that has 12 establishments worldwide. Until 2004‚ the company has run an individual branding strategy; but recent events‚ such as the adoption of a new President and CEO‚ have the company considering a corporate branding strategy. Rosewood seems to have hit a roadblock with their current strategy; they are concerned that their guests do not fully understand the Rosewood brand. Rosewood believes if they are able to adopt a corporate brand‚ that their guests
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