Positioning Clean Edge razor as niche would go nicely with the company’s current portfolio. Looking at the exhibits‚ it is clear that using this marketing strategy would lead to consistently high profit margins. Furthermore‚ Niche positioning will only require $15 million in marketing costs as opposed to $42 million in mainstream. There are some disadvantages to using this market position‚ such as the fact that this would limit the consumer base and there have not been any innovations in their
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Do clean lakes really exist? By Yujia‚ Luo (Group 1) September‚ 2014 Introduction A main purpose of wastewater and sludge treatment is to remove phosphorus (P). It seems to be reasonable because excess phosphorus entering the aquatic systems can result in algal blooms. People have been taking much effort to explore simple‚ economic and high effective methods to remove phosphorus. Concentration of nitrogen (N) is another important element to assess the quality of freshwater. As the same with phosphorus
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* Case: “Clean Edge Razor: Splitting Hairs in Product Positioning” * Writing task: Recommend a strategy to Paramount Health and Beauty Company about the best positioning plan for the new product Clean Edge. The plan should include the brand name and marketing budget in order to launch the product. The best course of action for the positioning of Paramount’s new Clean Edge Razor is Niche strategy with an emphasis on “the most intensely involved super-premium consumers” (Clean Edge‚ 2011‚ p
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East Tennessee Children’s Hospital is located in Knoxville‚ Tn. It is a one-hundred and fifty two bed facility that specializes in children’s needs. It’s mission statement reads‚ “East Tennessee Children’s Hospital will improve the health of children through exceptional‚ comprehensive family- centered care‚ wellness‚ and education.” Their web page does reflect on their mission statement. A belief that children are unique and that they deserve the best healthcare
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Subject: The Mr. Clean advertisement depicts‚ in honor of mother’s day‚ a mother cleaning with her daughter as means to bond with her. Tone: Familial and misogynistically nostalgic. Attitude: The Mr. Clean advertisement insinuates that cleaning is the “job that really matters‚” and is also the way that women should bond with their daughters. It aims to inspire a sense of family in the target audience‚ while unintentionally but simultaneously offending them. Audience: The advertisement is targeted
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Clean Edge Razor: Splitting Hairs in Product Positioning Duanyi Feng 02/13/2013 1. What changes are occurring in the non-disposable razor category? * In US razor market‚ nondisposable razors experienced approximately 5% growth per year from 2007 to 2010. * Super-premium segment of nondisposable razor grew significantly. * Different kinds of product innovation appear in the market. * Replacement cycle has been shortened. * Media advertising expenditures rose faster than
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Requirement 1: Provide a Highlighted SWOT for this situation. Business Analysis Strengths Weaknesses 1) Paramount focuses on extensive clinical testing. A consumer research indicated that Clean Edge achieved a 25% increase in hair removal compared to other leading nondisposable razor brands. 2) Paramount is a respected brand in the industry. 3) Paramount created a special nondisposable razor project team. The team focuses on developing a technological breakthrough and providing the company
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The Tennessee Valley Authority Introduction The Tennessee Valley Authority (TVA) was the first large regional planning agency created by the United States Government in May of 1933. The TVA was one of the most innovative and significant ideas of President Franklin Delano Roosevelt to help tackle the economic‚ social‚ and political problems in the Tennessee Valley‚ a region with no economic growth and was heavily impacted before and after the Great Depression. The TVA is a federally owned
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I am extremely eager to be taking this course. Learning about nutrition‚ nutrients and all the health benefits of clean eating. I am also aware that exercising is a big part of healthy living. I am 5’0 and I weigh 125. I always assumed I was in pretty good health. Up until a month ago. I was told by my primary doctor that I suffer from a high level of triglyceride. At that time I was not aware of what triglyceride was. It made me pretty scared. She told me I also have a fatty liver and that it was
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Clean Edge Razor 1. Use “niche market” positioning concept Randall should use the “niche market” positioning concept. As the case points out‚ both “niche” and “mainstream” strategy will help Paramount to raise its market share in super-premium non disposable razor segment. But the “niche” strategy will enables Clean Edge Razor to contribute profit and at the same time‚ limit the effect of cannibalizing Paramount’s existing products. Two reasons Randall should use the strategy are presented
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