Managing Global Competitive Dinamics Sethykun Hong Michael Shimp Tatyana Andreyeva Strategy as Action • In 2004 P&G cut prices of Ariel and Tide by 25%-50%. Hindustan Lever(HUL) responded in similar price cut. • In 1934‚ Pepsi cut price and introduced 12-ounce bottle against Coke’s 6-ounce. • Samsung’s Galaxy vs. Apple’s iPhone. • High speed trains and planes in China’s price war • Mac vs. PC campaign. • Amazon vs. Wal-Mart (http://www.youtube.com/watch?v=5FOcE9kpzus) Prisoners’
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Fashion Buying Assignment 1 Student No. 00244644 Design Centred Approach V Market Centred Approach To begin with the difference between a market centred approach and design centred approach must briefly be discussed. A ’design-centred ’ approach is where the design is produced away from the user and then presented to them. This is the traditional view of fashion design and one in which the designer is given free reign and no contraints on cost or creativity. The choice of fabric for a line
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Niche Marketing I. Niche market and niche marketing. 1. Definition Niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs‚ as well as the price range‚ production quality and the demographics that is intended to impact. It is also a small market segment Niche marketing is a portion of market that you have identified as having some special characteristic and that is worth marketing for
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References: ANON‚ “The costs of ethical behavior”‚ available from: http://businesscasestudies.co.uk/primark/providing-consumers-with-ethically-sourced-garments/the-costs-of-ethical-behaviour.html#axzz2N4B1bUwD ANON 2‚ “What are the effects of acting ethically”‚ available from : http://businesscasestudies.co.uk/anglo-american/business-ethics-and-corpor
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Aufgabe 1 Die Branchenstruktur‚ oder allgemeiner die Attraktivität eines Marktes‚ lässt sich mit Hilfe des von Michael Porter vorgestellten Instrumentariums der „Five Forces“ bewerten. Dieses zählt zu den Industrial-Organization-Theorien und dient der Umweltanalyse. Eine grundsätzliche Orientierung daran erscheint sinnvoll. Zunächst werden die einzelnen Einflussgrößen auf die Marktattraktivität in ihrer Tendenz bewertet‚ zum Ende erfolgt eine Gesamtbewertung. Abbildung 1 Porter‘s Five-Forces Rivalität
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Why So Many Foreigners Join Jihadists? Wang Zixuan 201201228 Mon 13:30 The Islamic State in Iraq and the Levant (ISIS) is a jihadist group based on al-Qaeda in Iraq‚ formed in April 2013. It has become one of the main jihadist groups fighting government forces in Syria and Iraq. Its leader is Abu Bakr al-Baghdadi‚ who joined the rebellion that erupted in Iraq after the US-led invasion in 2003. Its original aim was to establish a caliphate in the Sunni-majority regions of
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DEFINITION: Behavior Business Adheres to in Its Daily Dealing Business ethics is the behavior that a business adheres to in its daily dealings with the world. The ethics of a particular business can be diverse. They apply not only to how the business interacts with the world at large‚ but also to their one-on-one dealings with a single customer. When business people speak about “business ethics” They usually mean one of three things: 1. Avoid breaking the criminal law in one’s work-related
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Competitor Analysis 11 3.6 Degree of Turbulence 13 3.7 Opportunities & Threats 14 4.0 Evaluation of the Internal Business Environment 16 4.1 Resource Audit 16 4.2 Value chain Analysis 17 4.3 Mc Kinsey 7-S Model 21 4.4 GE Matrix 23 4.5 VRIO Framework 25 4.6 Core Competencies & Distinctive Capabilities 26 4.7 Critical Success Factors 27 4.8 Financial Analysis 28 4.9 Strengths & Weakness 30 4.10 EVR Congruence 31 4.12 Strategic Fit 33 5.0 Strategic Direction 16 5.1 Strategic
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Lecture 9 notes: What is internationalization and what is the outcome – slide 9 – lecture 9 Internationalization is not a new phenomenon‚ occurring for centuries – (Sparrow‚ Brewster & Harris 2004) Reasons for internationalization – pressure for growth to satisfy investor pressure and/ or management ambition Vertical scope (what range of vertically linked activities should the firm encompass/ Horizontal scope (how specialized already in terms of product range) NB – Diversifying is
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Table of Contents 1. Introduction3 2. Theory of Michael Porter’s competitive five forces model3 3. Concept of value chain analysis 3 4. Role of Information System 3 5. John Lewis3 6. The implementation of Michael Porter’s competitive five forces model5 6.1. Traditional competitors 5 6.2. New market entrants5 6.3. Substitute products and services 5 6.4. Customers5 6.5. Suppliers 5 7. Value chain analysis 5 8. Conclusion6 9. References7 1. Introduction.
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