Socially Responsible Marketing Table of Contents Origins of Social Marketing 1 Definition of Socially Responsible Marketing: 2 Social Issues: 2 Bono’s Product (RED) Initiative: Reducing CSR to Cause-Related Marketing by Stefano Ponte‚ Lisa Ann Richey and Mike Baab 3 Social Marketing Mix 3 Product – offer made to target adopters 3 Price – costs that consumers have to bear 4 Special focus on GAP: 5 ETHICS 6 Definition 6 The Organisational Moral Development Model – Reidenbach
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Price fixing assignment: 1. Why is price fixing an offense? Price fixing my cause market failures and distortions as it harms competition in a free market. This in turn adversely affects economic efficiency and consumer welfare. In India‚ price fixing and other such activities that have an adverse effect on competition are offense under Competition Act‚2002. In US‚ price fixing can be prosecuted as a criminal federal offense under section 1 of Sherman Antitrust Act. 2. What are the implications
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Organizations have many obligations and responsibilities to fulfill‚ which include economical‚ legal and ethical responsibilities‚ to name a few. Those social responsibilities (among others) must be fulfilled in order to satisfy its Stakeholders and guarantee it’s long-term survival. According to Investopedia‚ the new field of corporate social responsibility (CSR) has encouraged companies to take the interests of all stakeholders into consideration during their decision-making processes instead of
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Starbucks Corporation Since implementing its supplier social responsibility standards in 2006‚ Starbucks has engaged in more than 500 factory assessments and continues to work with more than 70 factories on improving their social and environmental standards. As part of its 2015 global-responsibility goals‚ Starbucks aims to volunteer one million community service hours globally. Starbucks has achieved LEED certification for 116 stores in 12 countries‚ with 69 per cent of company-owned stores
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CR Leaders Corner Business‚ Finance‚ and Media That Matters: A Conversation Back in the 1990s‚ then-Harvard Business School professor J. Gregory Dees described the convergence of characteristics and principles governing non-profit and profit organizations‚ a nexus he dubbed “social entrepreneurship”. At that time‚ he was developing HBS’ Social Enterprise Initiative‚ and then went on to launch Stanford’s Center for Social Innovation and Duke’s Center for the Advancement of Social Entrepreneurship
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industry: social advance or threat to innovation? By Ivan Topalovic Introduction 1/ The Product A/ European level‚ the “EMEA” B/ R.O.W. a) The Followers b) The non-Followers 2/ The Price A/ Worldwide parameters B/ Examples of price fixing per country 3/ The Place 4/ The Promotion Conclusion Appendix I Chronology in therapeutic innovation Appendix II Major pharmaceutical companies mergers / acquisitions Appendix III Evolution in the R&D in million
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Ethical and socially Responsive Business BUSS 100 A code of ethics will start by setting out the standard that back up the code and will describe the business commitment to its stakeholders It is intended to simplify a company’s objective‚ standards and principles‚ combining them with main beliefs of efficient behavior A code of conduct is at written guideline by the business that define the principle fundamentals of the business and provide workers knowledge on how to confront issues
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A comprehensive study of responsible commerce broadens one’s perspective regarding the importance of a social paradigm within the ethics of business. By undertaking this subject‚ I was able to develop my understanding of the role of morality in business and how differing ethical theories impact upon stakeholders. Acting to benefit the interests of a majority is at the core of the consequentialist theory of utilitarianism‚ a philosophy carefully examined throughout the semester. Its merits and faults
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FONTERRA AS A SOCIALLY RESPONSIBLE COMPANY Executive summary Fonterra is a co-operatively owned multinational dairy company and also New Zealand’s largest company. The purpose of this report was to determine the company’s public image as well as investigate whether the company operates in a socially responsible manner. An analysis of various instances in which Fonterra has appeared in the media was conducted with the perspectives on corporate social responsibility in mind. The conclusions were
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Apple‚ a Socially Responsible Corporation It is no mystery that companies exist and desire to make a profit from their product or service being offered. However‚ it is becoming increasing popular that companies desire to achieve social responsibility in order to increase their public image‚ which in turn should lead to increased profits. In this class‚ we learned that social responsibility is the duty to take an action that will benefit the interests of society and the organization (Kinicki &
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