Background of case study: Precise is developing performance management and availability software serving firms with complex network of hardware and software components. Market Dynamics The leading seller of database management systems was Oracle followed by BMC and Quest Problem Area: Designing the following for their new product: * Product Launch Calendar * Market Strategy * Sales Force Strategy * Channel Strategy Growth Rate: The market is experiencing a very high growth
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Case Analysis: Precise Software Solution ! Problem: When and how to introduce the new product‚ Insight‚ to the market? ! Issues: • Should Precise Software Solution introduce the new product at the OpenWorld 2000? Is the new product ready for the OpenWorld 2000? • What’s the impact of delaying the introduction of the new product? • What the selling strategy will be? Should this product be sold through the same sales force as other successful products? • How to price the new product? ! Industry/MKT
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1. In assessing the value of Precise SQL for the user firm one has to consider increase in DBA productivity. Assuming 52 weeks in a year‚ how many hours does a DBA save in a year because of Precise? 3 Points DBA Hours Saved per year 52 * 9.4 488.8 DBA Hourly Wage (assuming 40 hours to a week) 3 Points Unburdened DBA salary $60‚000 Hours worked Per Year 52 * 40 2080 Burdened DBA salary 1.33*$60‚000 $79‚800 DBA Hourly Wage (unburdened) $60‚000/2080 $28.84 DBA Hourly Wage (burdened)
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PRECISE SOFTWARE CASE ANALYSIS Problem: When and how to introduce an end-to-end new product to the market? Issues: 1. Should we (Precise) introduce a new product in Open World conference 2000? What could be the impact if we delay to offer an end-to-end solution in the performance management space? 2. What is the best selling strategy for the new product? 3. What is the best pricing strategy for the new product? 4. Should we maintain a single sale force or separate
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a. UPNOW: UPNOW software is privately held company which was founded in 1996 to sell innovative software for building‚ operating and monitoring ecommerce websites. The sales team from the organization used to store all their data into spreadsheets. This involved a lot of manual effort. The IT initiative addressed these problems by building a system that would enable the sales representatives to consolidate prospective customer information in a database and make it available to everyone who needed
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CAMBRIDGE SOFTWARE CORPORATION CASE QUESTION 1: IF CAMBRIDGE SOFTWARE IS OBLIGED TO LAUNCH JUST ONE PRODUCT‚ WHICH ONE SHOULD IT BE‚ AND HOW SHOULD IT BE PRICED? For every single version‚ we have calculated the total contribution for each price that segments are willing to pay‚ and chosen the price that can maximize the total contribution. SELL ONLY "STUDENT" VERSION Price Segments unit cost Unit Contribution Seg. Dev. Costs Demand Total Contribution $200 Consultants $15
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PROJECT BASED PRODUCTION IN A SOFTWARE COMPANY The article presents a Greek company that develops pioneering software systems for multidisciplinary CAE processes and specially provides the appropriate technical support to the customers in order to use appropriately the specific programmes. The purpose of the current presentation of the company is the understanding of the idea of Project based production through the structure and the way of working in the company. Based on the deductive research
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projects have tested the video teleconferencing in Northern Canada. Diverse methods were tested for patients and families residing in the rural and remote communities. This issue will be structured‚ reassessed and abridged from the review of research studies conducted by Sevean‚ Dampier‚ Michelle‚ Strickland and Susan in 2008. What is video telehealth? It is a free‚ confidential Video telephone service one can call to get health advice or general health information from a Registered Nurse. This means
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Quantum Software is a fairly new organization “No ties‚ no suits coats‚ first name only” that was founded by Stan Albright and Erin Barber. The company develops computer software specifically oriented to the needs of independent oil businesses. They’ve had a lot of success over the past 3years and are growing fairly fast. Quantum has gained over 200 employees and has made about 95 million dollars in sales. Currently‚ Employees at Quantum Software work 16 hour days 6 days a week. In order to keep
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Software Associates Executive Summary Software Associates was founded by Richard Norton in 1990 in order to perform system integration projects for clients. During the rapid technological growth of the 1990’s the company grew and prospered. Annual revenues exceeded $12 million‚ and profit margins were generally between 15%-20%. Their services include a contract business which offers clients experienced consultants to implement personalized IT tools and solutions. However‚ in 2000‚ founder and CEO
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