company or business to effectively respond to different customers needs and wants in order to increase sales‚ they make use of market segmentation. Market segmentation as defined by Kerin‚ author of Marketing‚ 10e; involves grouping potential customers who have common needs and will respond similarly to a marketing action. In further elaboration to define segmentation‚ if there is a demographic group of customers who are all on diets and are watching their weight (common needs/desires) and a business
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in Great Britain 0160-7383/$30.00 doi:10.1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch‚ South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town‚ South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity
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Marketing Segmentation Theory based on selling Oxygen bars 1) Demographic Consumer age‚ gender‚ income‚ occupation are considered to be the main factors for demographic segmentation. Other factors like race‚ religion‚ nationality is not emphasized here because product usage will be less affected by those factors. Currently‚ similar-functioned products available in the market have a wide consumer age base‚ ranging from 20+ to 50+. I believe that this age difference does reflect the difference in
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SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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The Devil Wears Prada The novel “The Devil Wears Prada” by Weisberger is about a girl named Andrea moved to New York and found a job as a junior assistant of a fashion magazine editor. However‚ Andrea has a hard time on her job. Furthermore‚ her relationships with her family and friends get very bad because she is too hard-working. However‚ at the end of this novel Andrea makes her own way out by her careful and wisdom. After reading the novel‚ I found myself and the protagonist of the novel‚ Andrea
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1) What is the problem facing Prada? The Prada fell into some financial trouble. It needed to raise more than 1 billion euros to meet the long-term debt maturing in one year in 2011 and also required extra capital to implement its expansion plan in Asia market to seize the opportunity in this area which has the highest growth rate compared to the other markets. The demand for this huge amount of capital is quite urgent. The Prada has tried several times for IPO‚ but all terminated by some unlucky
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FPT Greenwich UNIVERSITY July 13‚ 2012 LG Electronics Nguyen Nam Khanh ------------------------------------------------- TABLE OF CONTENTS I. Introduction 3 II. Marketing Environment 4 III. Target customers 6 IV. Marketing activities/strategies 7 V. Conclusion 7 VI. References 7 I. ------------------------------------------------- introduction LG Electronics‚ Inc. (LG) is an innovative technology company leading professional manufacture technology
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Urban History – To what extent how do the urbanism theories applied on movie‚ “The Devil Wears Prada” in terms of creating the XXXXX Parima Introduction When we hear the name of the movie‚ "The Devil Wears Prada"‚ it may triggers you to imagine about the glory of the fashion industry. The story takes place in an urban city‚ New York where the heterogeneity and the trend of fashion is always created. The main characters in this movie‚ Andrea Sachs is a journalist who had just graduated from
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I. Introduction “Devil wears Prada” was presented in 2006‚ based on the Lauren Weisberger’s novel of the same name. This is the story about a girl named Andrea Sachs who want to be a real journalist. For her wish‚ she opted to become an assistance of Miranda‚ a tough editor-in-chief of Runway fashion magazine. From there‚ she had to overcome all the challenges and the lure of the luxury life which are brought by this job. Particularly‚ the film also mentioned impressively the organizational
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Prada Case Analysis “FINANCE” Course “PRADA: TO IPO OR NOT TO IPO: THAT IS THE QUESTION‚ AGAIN” case analysis Brief summary of the case with the emphasis on managerial problems that Prada faces. Prada currently requires a significant amount of capital both to re-finance debt that is maturing in the next six to twelve months and to finance its intended growth into the Asian (especially Chinese) markets. Since financial markets are aware of Prada’s pressing need to raise capital‚ it is important
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