• Prada
    PRADA INTRODUCTION: Prada Fast Facts • Founded: 1913 • Founder: Mario Prada • CEO: Patrizio Bertelli • HQ: Milan, Italy • Co. type: Private • Industry type: Consumer goods • Product type: Textile • Originally: "Prada Bros" • "Prada Phone": The LG KE850 • Pop Culture: The Devil Wears...
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  • fashion merchandising
    PRADA Introduction- The Prada brand was created in 1913 by Mr. Mario Prada and has since become one of the most prestigious and widely-recognized brands in the fashion and luxury goods industries. The brand’s iconic trademarks, which are readily recognized around the world, incorporate the Savoy coat...
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  • prada
    Business Strategy Group Case Study PRADA Group members Yufan Liu Ying Wang Dingyu Wang Executive Summary This report examines the strategic management of the international iconic fashion company- Prada. In this report we conduct an analysis of the...
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  • Eassy on Ray Ban
    implementation on eyewear market. New innovations and better services, better communication will allow Ray ban to maintain its position in market. SWOT analysis • Strengths o Long standing and well established brand. o High quality and durable o Provide numerous styles and many color options o...
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  • Prada Case Example
    beginnings as a leather handbag company, Prada had grown into an upper-class, high quality, fashionable accessory and apparel company. Ten years after Miuccia Prada took over she brought the company from near bankruptcy to one of the top fashion companies in the World. Prada began in Italy but can be found all...
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  • Gucci
    Luxury Company Competitive Assessment 7 Figure 5: GUCCI in 1990 – Strength, Weakness, Opportunity & Threat (SWOT) Analysis 9 Figure 6: GUCCI in 1994 - SWOT Analysis 10 Figure 7: GUCCI in 2000 - SWOT Analysis 11 Figure 8: Ohmae's 3C Model 13 Figure 9: Porter's Competitive Advantage (source: Strategic...
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  • External & Global Environment of Louis Vuitton in Japan Case Study Analysis
    what they were buying. There is serious competition in Japan for the luxury market. Among the competitors are Rolex, Cartier, Gucci, Chanel, and Prada to name a few (Table 1.1). Alternative Solutions One alternative solution would be to create a less expensive product and market it to a larger segment...
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  • Fenix: a Case Study
    the gap in the market. The niche market identified in fashion retailing was based on the experience of being Prada franchised retailer for twelve years in the high- end market. Even though Prada protected their core competencies, the working relationship created a lot of exposure in the mechanics of the...
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  • Chanel History and Competitors
    CHANEL Presented by: Jessica Bercier-History and Competitors Liu Paisha-Sasha-Industrial Analysis Liu Zheng-Leo-Globalization Shu Yue-Alice-SWOT Analysis History  Gabrielle “Coco” Chanel  Started in 1909 Known for simple and classic looks  Chanel No. 5  Introduced in 1922 ...
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  • The Marketing Plannig Process
    luxury / heritage brands segment. In 2001, Car Shoe was assimilated by Prada Group, which soon opened stores in Milan and Capri in the next two years and introduced the line into over 200 major boutiques internationally. Prada launched Car Shoe's first bags in 2004. Regardless of this expansion, it...
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  • Industry Analysis Csd
    the analysts' estimates, 60% of the market is shared by 35 companies. The M&A activity is also observed and led by large conglomerates, such as LVMH, Prada and Gucci. The 5 forces analysis –Exhibit 1- shows the following characteristics of the industry: 1- An intense competition based on brand image...
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  • Marketing
    these, the competitor list may be extended by including internet-based sellers that distribute well-known brands like Armani, Dolce & Gabbana, Prada, Gucci and etc. as well as Specsavers, which is a big player in the field, however it is only partially involved in sale of designer eyewearAll of the...
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  • marketing strategies of puma
    shoes • Fancy Shoes • Apparels • T shirts,Tracks,Boxers • Accessories • Gloves,Helmets,Water bottles 9. Puma Competitors Prada Sports •Well known luxury brand •4 years ago Prada dared to step into the sport segment •Focus on fashion and trends but their price strategy is still too high Diesel •Major...
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  • 2013 Market Research Report on Global and China Clothing Luxury Industry
    sales@reportsandreports.com 2 2013 Market Research Report on Global and China Clothing Luxury Industry In the end, This report introduced Clothing Luxury new project SWOT analysis Investment feasibility analysis investment return analysis and also give related research conclusions and development trend analysis of China...
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  • Selfridges Essay
    SWOT and Financial Analysis of Selfridges Selfridges PLC has four stores, one of which is the second largest in the UK. The essay will evaluate the key facts about the company and why they are important. This essay will cover the financial performance, marketing strategy and a SWOT analysis for Selfridges...
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  • Coach Inc.
    has experienced a sharp decline. Coach is also challenged by the launch of new accessible luxury brands such as Michael Kors, Salvatore Ferragamo, Prada Giorgio Armani, Dolce & Gabbana, and Versace (Thompson A., Peteraf, Gamble, & Strickland, 2014). These businesses are both aggressive and successful;...
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  • MRO: Global Handbags Market Report: 2014 Edition
    is done on the basis of their usage, sales pattern, and durability. The leading players of the market include Channel, Gucci, Louis Vuitton, Hèrmes, Prada, Burberry and Michael Kors, among others. Purchase a copy of this report @ http://www.marketreportsonline.com/contacts/purchase.php?name=343438....
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  • Puma Marketing Report
    “I’m Going” Campaign [pic] ADVERTISING AND MEDIA INDEX ABOUT PUMA 2 AD CAMPAIGN 3 SITUATION ANALYSIS 3 SWOT ANALYSIS 3 MARKET RESEARCH 5 POSITIONING 5 SEGMENTATION 5 One of the most important things is to have a proper market research. 5 MESSAGE OF THE CAMPAIGN...
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  • Research on Case Organization
    substitute----high There are many other brands in luxury product market. For example, in the handbag market, there are many wide-known brands such as Dior Gucci Prada etc. the customers is very easy to turn to the other brands. Actually, in the luxury handbag market, the customer’s loyal is very low. The customers...
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  • Global Sports and Fitness Clothing Market - 2013 - 2019
    Sports Plc, Jockey International, Levi Strauss & Co., Nike Inc., Umbro Plc, Perry Ellis International Corporation, PVH Corp., Ralph Lauren Corporation, Prada S.p.A Group, Quiksilver Inc., Russell Corporation, Brooks Sports Inc., The Timberland Company, Tommy Hilfiger,Triumph International AG, Under Armour...
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