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Swot-Prada

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  • August 24, 2013
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TABLE OF CONTENT

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ACKNOWLEDGEMENT

INTRODUCTION

COMPANY’S BACKGROUND

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Type| Public (SEHK: 1913)|
Industry| Apparels, accessories|
Founded| 1913|
Founder(s)| Mario Prada|
Headquarters| Milan, Italy|
Number of locations| Over 250 Worldwide boutiques|
Key people| Miuccia Prada, Head Designer
Patrizio Bertelli, CEO
Sebastian Suhl, SVP & CCO
Donatello Galli, CFO|
Products| Clothing, cosmetics, fashion accessories, jewelry, perfumes, spirits, watches, wines| Services| Department stores|
Revenue| €2.15 billion (2010)|
Employees| 2,841 (2011)|
Website| www.prada.com|

The Prada brand dates back to the beginning of the last century. In 1913, Mario Prada opened a luxury store in the Galleria Vittorio Emanuele II in Milan, selling leather handbags, travelling trunks, leather accessories and beauty cases, luxury accessories and articles of value. Thanks to its exclusively designed goods, handcrafted using fine materials and sophisticated techniques, Prada rapidly became a point of reference for European aristocracy and the most elegant members of the haute-bourgeoisie in Europe. In 1919, PRADA became an official supplier to the Italian Royal Family. Over the years, the Prada name gained increasing renown and prestige. The Group saw a turning point in the development of its activities at the end of the Seventies, when Miuccia Prada, Mario's grand-daughter, launched a partnership with Patrizio Bertelli, a Tuscan businessman already involved in the leather goods sector with Granello and Sir Robert. This partnership combined creativity and business ideas to commence a new era. In 1977, Patrizio Bertelli set up I.P.I. spa to consolidate the production resources that he had built up over the previous ten years, including those of Sir Robert and Granello. In the same year, I.P.I. spa obtained an exclusive license from...