Part One Question #3 • For the following product indicate what factors you would use to estimate market potential. o Yoplait Yogurt The factors would be brand recognition; the brand is one of the leading companies in the US. The other would be internationality; the yogurt sales trough out different countries and now is opening a market in China. Its forecast that this market will skyrocket the demand for the yogurt. o Rolex Watches Here the factor would be the brand but not because of
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Elements. PR is skill oriented profession. Major elements are:- (a) Media relations. (b) Advertising and advertorials. (c) Audio-visual production. (d) Brochures. (e) Briefing papers. (f) Corporate identity. (g) Exhibitions and displays‚ (h) House journals‚ news letters and bulletins. (j) Photography. (k) Presentation‚ conference and seminars. (l) Research (public opinion). (m) Sponsorships. (n) Websites – internet‚ email communication in PR programme‚ PR TV‚ PR radio and PR film. 6
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1. The question for the essay is “Journalism and Public Relations: Symbiosis or Parasitosis?” Journalists and Public Relations (PR) practitioners interact with each other everyday as part of the process of news production. Journalists communicate towards public relations practitioners with requests for information or material to help produce the stories they are writing. While public relations practitioners advise stories and deliver journalists with information they have created themselves
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GOOD GOVERNANCE AND PUBLIC RELATIONS According to Hamdan Adnan (2004)‚ as the expert in communication and relationship building‚ the government public relations practitioner’s role in the development and maintenance of good governance has become increasingly crucial. Governments are expected to provide high quality services that citizens appreciate or value‚ provide for measure and reward for both organizational and individual performance (including the introduction of Key Performance Indicators/KPIs)
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SUNNY LEONE HISTORY Sunny Leone was born in Sarnia‚ Ontario‚ to parents who emigrated from India. When she was 15‚ her family received their green card and migrated to the United States. After graduating from high school in 1999 she enrolled in college She first worked in a German bakery‚ then a jiffy lube Through an agent she got work for penthouse‚ and in March 2001 she was voted penthouse pet of the month. The same year‚ she got a 3 year contract offer from Vivid‚ and slowly transitioned into
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Assignment 3a Problems 3-8 on page 161 #3 A Teller would accept and process a customers’ savings deposit slip in the service blueprint below: 3a Customer Action Walk up to Teller window Provide Teller with Savings Deposit slip Communicate the request needed Receive receipt for transaction Walk away with a completed transaction Teller Greet Customer and assess customer request Take customers’ Savings Deposit slip and review Key transaction for the customer Communicate what the transaction
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THIS WEEK IN PR #2 Clipping Date: January 24‚ 2014 Outlet: Sun Sentinel Topic: Justin Bieber Arrested for DUI and expired license Summary of Story and PR Concept/Tactic: Pop star Justin Bieber was arrested in Miami‚ Florida for various illegal actions including drag-racing‚ driving under the influence‚ and driving with an expired license. Justin Bieber was then taken into custody the morning after and was charged with DUI‚ and a bail set at $2100. Justin Bieber was then released hours after
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Methodology Literature Review 1. Public relation 2. Understanding PR 3. Advertising 4. Advertising- types and how to use it in the 5. present Business Scenario 6. The Objective of an Advertiser’s Right Selection 7. Role of media vehicles in Advertisement 8. The Better Tool of Communication 9. An Analysis PR Vs Advertising 10. The Present scenario 11. The Research
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CREATIVITY IN PR The importance of creativity in public relations (PR) cannot be underestimated and creativity is a part and parcel of all aspects in PR. The Public Relations (PR) is an industry is supposedly staffed by creative people producing creative PR programs. What are the various methods by which PR practitioners can better manage creativity in their PR process. It is with these notions in mind that Mr. Parekhit Bhattacharjee conducted his research on the Role of creativity in PR. Research
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FORM 4A APPLICATION FOR PERMANENT RESIDENCE IN SINGAPORE FOR PROFESSIONALS‚ TECHNICAL PERSONNEL AND SKILLED WORKERS This application is an application for an Entry Permit under Regulation 4 of the Immigration Regulations Affix a recent passport-sized colour photograph of Applicant here This form may take you 20 minutes to fill in PART A – APPLICANT’S PARTICULARS (To be completed by Applicant) FOR OFFICIAL USE FIN No (if any) : I__I__I__I__I__I__I__I__I__I Identification Type and No. (for Malaysians
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