until the end. Also thanks to all of our groups members‚ that have been contributed a lot of ideas that can be used during the assignment progress until it is fully completed. 1 ORGANIZATION BACKGROUND TYPE OF BUSINESS Kenny Rogers Roasters is a chain of chicken-based restaurants. It was founded in 1991 by country musician Kenny Rogers and John Y. Brown‚ Jr.‚ who is a former governor of the U.S. state of Kentucky. John Y. Brown Jr. had also been an investor in Kentucky Fried Chicken from 1964 to
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& The Economy 1. What are the implications of Pizza Hut’s big price cuts for its brand image? As stated Pizza Hut’s brand image is neither fast food nor full-service. It delivers average quality products for average prices. Previously‚ it was marketed as a “more for the same” value proposition (Kotler & Armstrong‚ 2012).Yet‚ it has done something that shocked the whole market. It has cut the prices up to 50%. Doing that‚ Pizza Hut is fully reforming its brand image. They are implementing
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Pizza Hut Marketing analysis-5cs Customers The basic need that seeks to satisfy Pizza Hut is to offer some food to customers‚ but also Pizza Hut offer variety of products as customers seek greater choice in relation to different types of pizzas‚ types of pizzas mass‚ side dishes‚ too the customers seek facilities that will provide comfort and a staff that treats customers with courtesy and speed‚ the customers seek innovation in products and they are interested in new types of pizzas
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Robi Locator 1. Service name : Robi Locator 2. Access modes : USSD‚ WAP & SMS 3. Short code : 1818 4. Target Base : All Subscribers 5. Service overview: This is a location based service whereby the subscribers will be able to find their friends location from anywhere inside the country. The subscribers can find their friends‚ send their own location‚ set daily location alert‚ etc. Features: * Checking friends’ location * Sending own location
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Pizza Hut Franchise BusinessPlanMyWay 714-923-2671 Confidentiality Agreement The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore‚ reader agrees not to disclose it without the express written permission of _______________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature‚ other than information which is in the public domain through other
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GROUP MEMBERS Ahmad Hazrul Hakim bin Anuar Wan Nur Hazirah bt Wan Sukri Noor Azmina Syafawati bt A. Hamid Nurul Izaty Bt Mohd Aziz ORGANIZATION BACKGROUND • Kenny Rogers Roasters (KRR) is a chain of chicken-based restaurant. • KRR is now part of Malaysian under Berjaya Corporation Berhad. • KRR is a franchise company owned by KRR International Corporation. • 74 restaurants in Malaysia and 8 in Indonesia. • Brand tagline is “less fat‚ less salt‚ less calories” • Muffins‚ jacket potatoes‚ vegetable
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The Pizza Company VS The Pizza Hut It is surprising that Pizza has become a popular food among Thai people. The Pizza Company and The Pizza Hut‚ the only two biggest pizza companies in Thailand‚ have contended for the pizza leadership for many years. People consume so much of pizzas that pizzas have been in the top ten Thais’ favorite foreign cuisine. While using service of these two companies‚ have you ever noticed the distinction between the two companies? Actually‚ there are three qualities
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10 [pic] Pizza Hut in Australia Operations As we sitting down to dinner eating pizza from Pizza Hut and watching television‚ we see an ad for Australia and there eating habits. We wonder if Pizza Hut operates in Australia. Indeed‚ we found out that Pizza Hut is a successful franchise in Australia and counts “around 325 stores” (Our Story‚ 2008)In order to understand Pizza Hut’s success story in Australia‚ we are going to compare how Pizza Hut operates in Australia compare
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Intoduction In October of 2003 workers at Emerald City Pizza (a Pizza Hut franchise in the Tacoma/Seattle area) began an extensive organizing drive to improve their wages and working conditions. The fight was long and bitter. Some workers spent more than eight months going store to store‚ patiently explaining the benefits of forming a union. In the end‚ however‚ the movement fell short of victory. Nonetheless‚ it galvanized many Tacoma Pizza Hut workers and rallied support from Emerald City employees
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experience. The most recent being its Home Delivery which was started within 2km range. PORTER’S FIVE FORCES MODEL With fast food restaurants showing up‚ what seems like on every corner‚ it’s interesting to analyze the competitive strategies companies in this industry use in order to survive. A good way to analyze the strategies is by using the Porter five forces competitive model. The Porter model looks at what strategies a company uses to “effectively counter 1) the rivalry of companies in the industry
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