COLLEGE OF ARTS AND SCIENCE Coimbatore -14 An autonomous college and Affiliated to Bharathiar University The effects of Promotional strategies in the Marketing of financial services in ICICI Bank by Suryabala.S BBM II Dec 2011 The effects of Promotional strategies in the Marketing of financial services in ICICI Bank 2011 TABLE OF CONTENTS: Preface Executive Summery o Research objectives Introduction o Scope Research o Research methodology o Sampling o Data collection Literature
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Individual Research Report “Managing Operations for Customer Satisfaction and Enhanced Profitability” Introduction The role of operations management is the production of goods and services and to ensure efficiency and effectiveness in the operation process‚ that means use as little resource as needed and meet the customer requirements. Moreover‚ it is converts inputs (in the forms of materials‚ labour and energy) into outputs (in the form of goods and services) and aims to increase the
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Indian Bank It is indeed a great pleasure of pride to be able to present this project of Customer service at Indian bank. The completion of the project work is a step ahead in a life of students who want to show their creativity in their education career. I wish to thank to my project guide Mr. Ramnathan Iyer for his constant encouragement in completing the project successfully‚ and also for his voluble guidance and expert advice and practical knowledge which contributed to the success of
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INTRODUCTION . In general sense we mean “Bank” as a financial institution that deals with money. There are different types of banks like Central bank‚ Commercial bank‚ Savings bank‚ Investment bank‚ Merchant bank‚ Co-operative bank etc. But when we use the term bank it generally means ‘commercial bank’ that collects the deposit from surplus unit of the society and then lends the deposits to the deficit units. Now-a
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Paper The bank branch of the future 2 The bank branch of the future Contents Redefining the role of branches 4 > Case study: Nascent Digital — understanding customer needs 8 > Article: The Fiserv perspective — information convergence‚ interaction specialization and the importance of integrated channels 10 Recognition — selling to a market of one 12 > Case study: CRM at Wintrust Financial and Fiserv 14 > Case study: Customer-centric at the core — First Citizens National Bank and Harland
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Credit Risk Management and Profitability in Commercial Banks in Sweden Ara Hosna‚ Bakaeva Manzura and Sun Juanjuan Graduate School Master of Science in Accounting Master Degree Project No. 2009:36 Supervisor: Inga-Lill Johansson Acknowledgements After several months of hard work our thesis has been finished. Now it is time to thank everyone warmly who provided their kind assistance to us. First of all‚ we would like to thank our supervisor Inga-Lill Johansson‚ Associate Professor
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Understanding Customer Profitability To Create Value Bala V. Balachandran J.L. Kellogg Distinguished Professor of Accounting and Information Systems The Current Business Environment New Products Manufacturing Excellence Demanding Customers Changing Workforce Changing Technology New Competitors Decreasing Margins Global Competition © 2005 Bala V. Balachandran Kellogg School of Management Levers to Maximize Profit © 2005 Bala V. Balachandran Kellogg School of Management Levers to Maximize
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ACC503-CitySoft Case Analysis 1. Should we be concerned that CitySoft is focusing on cost‚ operational control‚ systems‚ and quality at the expense of growth? Answer: We don’t need to be concerned about this issue too much. Actually CitySoft has been growing fast since 1998 to 1999‚ and it is the time to focus more on its cost‚ operational control and systems in order to improve CitySoft’s profitability in the future. Refining the process of operation and cost management is quite necessary
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service‚ location‚ organization‚ or even an idea or thought (Moheb Ali et al‚ 1385: 195). The ultimate goal of organizations is to produce the products which are better and superior in one or more aspects compared with others to be welcomed by customers and make them to pay well for each product (Cutler‚ 179:1379). Vignali in an article with the title of McDonald: the globalization thought by using marketing mix states that in marketing mix‚ McDonald has offered its product by creating a standard
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Carine Bourgeaux Nur Afidah Stephanie Courtadon Customer Relationship Management Case ROYAL BANK OF CANADA Developing and Implementing CRM Strategies Royal Bank of Canada I. A GLANCE LOOK OF RBC (Royal Bank of Canada) The Royal Bank of Canada is the leading financial services provider in Canada. It has a $ 165 million asset‚ $ 1 billion profit. The service from this company relates with a huge amount of customer‚ for their customer base reach over 10 million and 1.3 million of them already
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