INTRODUCTION STATEMENT OF THE PROBLEM THE pharmaceutical market in India today is worth Rs.57206 crores up from Rs. 5000 crores in 1995*. It is one of the fastest growing markets with a growth rate of around 15%. India has a large number of Pharmaceutical companies which operate in an environment of high competition. The competition is even higher in a high generic market like in India where drugs are in fierce price competition. It is estimated that there are around 20‚000 pharmaceutical
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Glenmark Pharma Private Limited Case Study Introduction * The company is headquartered in Baroda. * Mr. Ranjit Deshmukh holds the position of the Vice President. * Plants set up in Tamilnadu‚ Hyderabad and Gurgaon. * Markets bulk and cancer drugs and formulations. * Strong sales force of 700 people‚ supervised by 85 sales managers. * Salespeople have to compete with multiple competitors in different markets. * Competitors are from local manufacturers to large multinationals
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growing rapidly due to the capability of Indian players to produce cost-effective drugs with world class manufacturing facilities. Bulk drugs of all major therapeutic groups‚ requiring complicated manufacturing processes are now being produced in India. Pharma companies have developed Good Manufacturing Practices (GMP) compliant facilities for the production of different dosage forms. In addition‚ India’s long-established position as a preferred manufacturing location for multinational drug manufacturers
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I enjoyed the article authored by David Sim about The Velveteen Rabbit and Passionate Feelings for Organizations. It might be true that there is a higher tendency to work without falling in love as described in the article. An employee‚ in this case‚ will try to do mostly what is required. The case of Brian and how was active in the small university that he used to work and how he a passion for improving his department‚ and how he lost that passion when he moved to a large university. Brian thought
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Our Sim Game strategy has changed from our intended strategy during the game process. We planned to start with two brands to focus on two different markets. Brand A targets on basic style low quality market with low profit margin and more products‚ while Brand B starts in the middle and finally aims for the premium market with higher profit margin and high sales promotion. We were able to implement our intended strategy for Brand B‚ but Brand A ended up targeting the basic style high quality market
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Scenario ((Projected Pharmaceutical Market‚ 2004-2009)) 2.2.3 New Product Launches underlie market growth 2.2.5 Key Opportunities 2.2.6 FDI in Indian pharma 2.2.7 Strategy and Trends 2.2.8 Research and Development 2.2.9 SWOT Analysis 2.2.10 Mergers and Acquisitions in Pharma 2.2.11 Good Opportunities for ‘big pharma’ References Chapter Three-Merger between Glaxo Wellcome Smithkline Beecham 3.1 Introduction 3.2 Merger rationale 3.2.1 Rapid advances in Science
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industry’s weaknesses could include high-risk business modeling‚ disengaged Board of Directors‚ dated medical equipment‚ poor branding‚ low staff morale or diseconomies of scale. * Sponsored Links * Contract Pharma Magazine Read this Months Issue - For Pharma Biopharma Outsourcing Professionals www.contractpharma.com Opportunities * The opportunities of the pharmaceutical industry’s SWOT analysis document the external industry components that provide a chance for the industry
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1 Introduction Promoting industries and creating jobs‚ if successful‚ would boost economic development and thereby support state building. While politicians and bureaucrats are aware of how important industrial development is‚ they are unaware of how to facilitate it. In the international development cooperation community in developed countries and international organizations‚ the commonly accepted view until recently was that industrial policy would not work because market failures prevent industrial
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Public Relations Tools Press Release Since it is the most efficient method to inform the media and also one of the most effective method to announce something like Veterinary Healthcare supplements by Sun Pharmaceuticals‚ there would be press release on 28th October. Sun Pharmaceuticals decides to expand their focus and are now entering into the Veterinary healthcare sector. Media Briefing A media briefing to be held for journalists from all over India in between press release and press
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Team 1: Homework No. 1 1. I was expecting an innovative name and logo from your team. 2. A very good introduction of the industry. Note ii. The second edition of the textbook (Barney and Hesterly) is copyrighted in 2008. 3. Industry rivalry: use a note to indicate the source when you applied the number (e.g.‚ 25% of the market presence) to support your analysis. 4. Threat of substitutes: Generic brands are more likely to be considered as “competitive” products. Yes‚ CAM and alternative
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