INTRODUCTION Malaysia has long been one of the world’s best kept tourism secrets. It is an ideal tourism destination in so many different respects as it offers a wide range of diverse attraction to suit all tastes and most importantly‚ at relatively affordable prices. Figure 1: Map of Malaysia Lying just north of the equator‚ Malaysia is located at the south of Cambodia and Vietnam and north of Singapore and Indonesia. More than one thousand islands are part of Malaysia with some 38 designated
Premium Tourism
PESTEL Analysis & Porter’s five forces – ALDI You are here: Home Business PESTEL Analysis & Porter’s five forces – ALDI 1.0 INDUSTRY ANALYSIS: PESTEL FRAMEWORK 1.1 Political Factors Aldi‚ short for “Albrecht Discount”‚ operating in a globalized environment with stores all around the UK. It is a German multinational headquartered in Essen (reference). Hence Aldi’s performance is highly influenced by the political and legislative conditions of these countries‚ including
Premium Management Strategic management Marketing
Tourism Industry in Taiwan Due Date: December 11th‚ 2012 Contents 1. Introduction 3 2. Overview of Tourism Industry Development History 3 3. Recent Development 4 4. Demand 6 4.1 External demand (inbound tourism) 6 4.2 Domestic travelers (local leisure) 8 4.3 Price elasticity of demand 10 5. Tourism Resources 10 5.1 Five Major Regions 11 5.2 Festival-Based and Event-Based Tours 13 6. Supply 14 6.1 Package tour 14 6.2 Transportation 16 6.3 Accommodation & Hotel Industry 16 6.4 Government
Premium Tourism
traditional celebrations) France‚ US‚ UK & Latin America (especially in urban areas): Higher demand for low-priced convenient chocolate snacks UK A decrease in trend of Fairtrade products Factor influencing choice mostly: Price An increase in 65’s generation “Lipstick effect” – consumers prefer affordable luxuries rather than expensive goods Legal The Food Safety Act 1990 (as amended) The General Food Law Regulation (EC)
Premium Chocolate Europe Developed country
Background 2. Literature Review of Sustainable Tourism At the 1992 Earth Summit in Rio de Janeiro‚ Agenda 211 was adopted by 182 countries and sets out a comprehensive blueprint of actions to be taken globally‚ nationally and locally by organisations of the United Nations (UN)‚ governments‚ and major groups in every area to bring about sustainable development. Stakeholders of the travel and tourism industry including world organisations‚ governments and industries started to include sustainable development
Premium Tourism
Classification of tourism: Winter tourism: Definition : holidays in ski resorts and snow – related activities Famous winter holiday spots in India: - Shimla : a wonderful winter holiday resort - Manali - Jammu and Kashmir (Gulmarg ‚ Pahalgam) - Sikkim - Tawang (Arunachal Pradesh) -Major ski resorts are located mostly in the various European countries (e.g. Andorra‚ Austria‚ Bulgaria‚ Bosnia-Herzegovina‚ Czech Republic‚ France‚ Germany‚ Iceland‚ Italy‚ Norway‚ Poland‚ Serbia‚ Sweden
Premium Tourism
Porter’s five forces analysis of the Personal Computer (PC) industry In his article “The five competitive forces that shape strategy“‚ Michael Porter (2008) updates and extends his “five forces” framework he first introduced in 1979 and which has influenced the academic and business research for decades. He reaffirms that “THREAT OF ENTRY”‚ “THE POWER OF SUPPLIERS”‚ “THE POWER OF BUYERS”‚ THE THREAT OF SUBSTITUTES”‚ and “RIVALRY AMONG EXISTING COMPETITORS” are the forces that shape every
Premium Personal computer Porter five forces analysis Barriers to entry
analysis of tv industry in uk The television industry in the U.K has seen a major change in its structure since the merger of Granada and Carlton. The pair have completed an 4.6 billion merger which is an major landmark in the television industry. The merger increases ITV television advertising market hold to 52%. This enlargement of the company has significantly increased ITV impact on the competitive side of the market. Mrs Hewitt regional franchises quoted "ITV would be better equipped to compete
Premium Television
Expanded explanation of tourism industry and its scope. Tourism industry is the main influential type of industry in the world. It is not just hundreds of thousands of business but a global industry with major policy implications (Smith‚ 1995). It is based on different components and interrelated parts. For example‚ transportation‚ accommodation‚ attractions‚ activities‚ marketing and government regulation. Government in all levels encourage tourism development because it generates new wealth through
Premium Tourism
PepsiCo PESTEL Analysis In external environment might affect organizational performance in direct and indirect manners; therefore they need to be taken into account in strategic planning. PESTEL analysis can be highlighted as the most appropriate strategic analytical tool for specifying and categorizing external factors impacting businesses. PepsiCo PESTEL analysis is as follows. Political factors Government stability in the south Asian countries selling PepsiCo products is a major political factor
Premium Soft drink Carbonated water