"Pestel and porter s analysis of tourism industry" Essays and Research Papers

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    PESTEL Analysis

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    goods in the global marketing is extremely challenging. Discuss the major political‚ economic‚ socio-cultural‚ technological‚ legal and ecological challenges that a global marketing manager may have to contend with? The following analysis known as the PESTEL analysis is a framework used to scan the organization’s external macro environment which refers to forces that are part of the larger society and affect the micro environment. Selling and marketing goods in the global market intensifies these

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    Pestel Analysis of Mobile Phone Industry Political Mobile phones have now become a tool with which political parties can directly target voters. People with smartphones can now receive video advertisements and messages via the internet. According to the Economic Intelligence Unit (2012)‚ 83% of Americans who own a smartphone or tablet are registered to vote. This new gimmick is called “m-campaigning” and is currently most common in America. Barack Obama and Mitt Romney are both using this as

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    Tourism Industry

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    Introduction Tourism has become one of the world’s main industries; both developing and extremely developed countries are now taking closer look. Tourism give a lot of foreign exchange to the country‚ it’s provides jobs directly in the same field (Tourism Industry) and indirectly in supporting industries for example‚ agriculture industry‚ guide to the development of main and important services‚ for example‚ roads‚ airports ‚ and in the same time it’s opens the country to the outside world. Tourism In Oman

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    THE PHILIPPINE TOURISM INDUSTRY ANALYSIS I. SCANNING OF THE EXTERNAL ENVIRONMENT A. OPERATING ENVIRONMENT 1. ECONOMIC INDICATORS Income‚ employment‚ balance of payments and investments are all the positive impacts of the tourism industry. The industry generates income through salary‚ wages‚ loan and interest. The amount spent by tourists though their currency in the accommodation‚ food and beverage and other tourism services and products‚once they visited in our country‚ becomes our tourist

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    Changing Trends of Tourism Industry in DubaiPresentation Transcript * 1. Changing Trends ofDubai Tourism Industry Pooja Kalloor Swapna Malekar * 2. Objective Dubai Tourism Ecosystem Perception of Dubai amongst Tourists Understand different types of Tourism - Business‚ Retail and others Challenges of Dubai as a Tourist destination * 3. Destination Dubai Safe Compact Connectivity Affordable Luxury Special Events Cruises * 4. Key Performance Indicators WEF’s T&T Competitiveness Report

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    Pestel Analysis

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    PESTEL Analysis In this part all factors‚ which influence the company as a whole but are out of their direct control including wider social‚ political and economic factors shall be explained. The analysis of those factors of the macro-environment is therefore often known as PESTEL analysis.3 PESTEL is an acronym for the six key strategic areas of change: Political‚ Economic‚ Social‚ Technological‚ Ecological and Legal and a technique for understanding the various external influences on a business4

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    Winsted‚ 2000). World travel and tourism as one of the world’s largest industries‚ supporting 266 million jobs and generating 9 per cent of the World GDP. Each year the global travel and tourism industry generates several thousand billions U.S. dollars in revenue. According to UNWTO the number of International tourist arrivals worldwide exceeded the one billion mark for the first time in 2012 (appendix 1).

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    PESTEL Analysis

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    PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. 3.1 Political With selling cars in 17 countries ‚Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to induce production of more environmental cars to meet strict emission levels. The second important factor is US government energy loan programs for

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    PESTEL Analysis

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    PESTEL-analysis for shipbuilding industry at the Russian Far East Group of factors Representation Conclusion (O/T) Political factors Governmental policy Tax policy Russian – Chinese and Russian-South Korean relationships Level governmental subsidies World Oil & Gas market Concentration of governmental efforts for construction and development of infrastructure of Russian fleet. Maintenance of good technical condition of Russian fleet for successful completing of its goals and

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    Pestel Analysis

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    PESTEL ANALYSIS OF EUROPEAN BREWING INDUSTRY Political * Government organising public events in order to make public aware about the effects of alcohol consumption on the health.  * Government is imposing restrictions on consumption of beer and alcohol products.  * If anyone is influenced by alcohol in doing crime they are fined with high penalty. This initiative taken by the government was one of the reasons that transformed the buying behaviour of European market. Though would be classified

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