Conclusion…………………………………………………………………. 8 References………………………………………………………………….. 8 INTRODUCTION PESTEL analysis stands for Political‚ Economic‚ Social‚ Technological‚ Environmental and Legal analysis. PESTEL describes a framework of of macro-environmental factors used in the environmental scanning component of Strategic Management.PESTEL is a part of external analysis of doing market research and gives an overview of the different macroenvironmental factors that the company has to take
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PESTEL ANALYSIS OF SAFARICOM LIMITED INTRODUCTION Company Background Safaricom Limited is Kenya’s current leading Mobile Telephone Operator. It prides itself in providing world class GSM (Global System for Mobile Communications) service to over 16 million subscribers in Kenya. The company was formed in 1997 as a fully owned subsidiary of Telkom Kenya. In May 2000‚ Vodafone group Plc‚ the world’s largest Telecommunication company acquired a 40% stake and management responsibility for the company
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2013 STRATEGIES SAFARICOM LMT. A. Sustained growth in our customer base Safaricom’s one of the present strategy is to build trust and loyalty among customers and giving them what they want is vital to the success in an increasingly competitive industry. There is a need to retain customers by offering differentiated products and services so that they recommend them to others. Customers want an overall better experience than they can get elsewhere. More access to mobile services and better network
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Ads by Google Choose Gmail Free Email by Google Switch to Gmail‚ Sign up now! Mail.Google.com Construction Projects Construction & Infrastructure Projects‚ Sample the Service Now BusinessMonitor.com/Africa SWOT Analysis Tool Get a free 30 day trial of Mindjet and create SWOT Analysis easily. www.Mindjet.com Be Brilliant @ EMarketing Over 50 eMarketing Tools.. SAVE over 25% -Nairobi Training www.dolphinsgroup.co.ke 3. Product Describe your product. How does your product relate to the market? What
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but will also generate new revenue streams for future growth. The company also continued to invest in infrastructure development and addition of network capacity with a view to enhance services and to expand its reach across the country. SWOT ANALYSIS Strengths •Largest operational network and infrastructure within ICT (Information & Communication Technologies) segment. •An integrated Monopoly. • Market leadership in Local loop‚ Wireless local loop (WLL) and fixed telephony.
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Bangladesh. Central bank boosts commercial banks to finance more and more in the agricultural sectors‚ pharmaceuticals sectors. Government puts pressure on these banks to provide loans to SMEs and individuals. PEST Analysis (Political‚ Economic‚ Social‚ and Technological) A PEST analysis is an analysis of the external macro-environment that affects all firms including banking industry. P.E.S.T. is an acronym for the Political‚ Economic‚ Social‚ and Technological factors of the external macro-environment
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PEST Analysis We carry out a PEST analysis to examine political‚ economic‚ social and technological factors on our business and we can use our findings to take advantage of opportunities that may arise and also be prepared to face possible threats that may come our way. The use of PEST analysis will help our business to effectively adapt to the realities of the new environment and help us to create a marketing plan that will be effective and which will therefore enable our business to compete
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CASE STUDY SAFARICOM This case study is targeted mainly at the undergraduate students taking class in social marketing. Given the success of the company and the context in which this company operates‚ we think it could be a strong case on how it is possible to be profitable in‚ what we called until recently‚ a third world country. This case is about Safaricom‚ Kenya’s largest mobile operator established in 1997. Although Kenya is the biggest and most advanced economy in east and central
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SAFARICOM CREDIT CARDS PRODUCT CREATION Product creation entails its variety‚ quality‚ design and its brand features involved in its marketing mix process. Products are created using [NPD]New Product Development which is an interlinked sequence of information processing tasks where knowledge of customers needs is translated into final product design. New products are essential to the survival and long-term growth of any firm‚ since success in [NPD] is a critical management issue particularly in technology
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PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
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