Pestle Analysis: Safaricom
TABLE OF CONTENTS
Introduction………………………………………………………………. 2
Company Profile…………………………………………………………... 2
Political Factors…………………………………………………………… 3
Economic Factors…………………………………………………………. 4
Social Factors……………………………………………………………… 5
Technological Factors……………………………………………………... 6
Environmental Factors…………………………………………………….. 7
Legal Factors………………………………………………………………. 7
Conclusion…………………………………………………………………. 8
References………………………………………………………………….. 8
INTRODUCTION
PESTEL analysis stands for Political, Economic, Social, Technological, Environmental and Legal analysis. PESTEL describes a framework of of macro-environmental factors used in the environmental scanning component of Strategic Management.PESTEL is a part of external analysis of doing market research and gives an overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations
COM PANY ANALYSIS: SAFARICOM LIMITED
ABOUT SAFARICOM LIMITED
Safaricom Limited. Is a mobile network operator with headquarters in Nairobi, Kenya.With an estimated 10 Million customers and 1$ Billion in revenues, it is, without a doubt, Kenya’s leading telecommunications company. Further testament to this fact is the recent Initial Public offering of its shares which was the largest ever in East and Central Africa.
Safaricom’s main revenue generating activity is provision of mobile service although it has diversified its product range to include the following;
M-Pesa-this is a mobile money transfer service that has revolutionized the way people conduct business in Kenya e.g. has made payments easier.M-Pesa is the first such service of its kind in the world
Roaming-this is a service that allows travellers to continue using their Safaricom line whenever they travel outside the country, irrespective of whether the Safaricom network is
Introduction………………………………………………………………. 2
Company Profile…………………………………………………………... 2
Political Factors…………………………………………………………… 3
Economic Factors…………………………………………………………. 4
Social Factors……………………………………………………………… 5
Technological Factors……………………………………………………... 6
Environmental Factors…………………………………………………….. 7
Legal Factors………………………………………………………………. 7
Conclusion…………………………………………………………………. 8
References………………………………………………………………….. 8
INTRODUCTION
PESTEL analysis stands for Political, Economic, Social, Technological, Environmental and Legal analysis. PESTEL describes a framework of of macro-environmental factors used in the environmental scanning component of Strategic Management.PESTEL is a part of external analysis of doing market research and gives an overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations
COM PANY ANALYSIS: SAFARICOM LIMITED
ABOUT SAFARICOM LIMITED
Safaricom Limited. Is a mobile network operator with headquarters in Nairobi, Kenya.With an estimated 10 Million customers and 1$ Billion in revenues, it is, without a doubt, Kenya’s leading telecommunications company. Further testament to this fact is the recent Initial Public offering of its shares which was the largest ever in East and Central Africa.
Safaricom’s main revenue generating activity is provision of mobile service although it has diversified its product range to include the following;
M-Pesa-this is a mobile money transfer service that has revolutionized the way people conduct business in Kenya e.g. has made payments easier.M-Pesa is the first such service of its kind in the world
Roaming-this is a service that allows travellers to continue using their Safaricom line whenever they travel outside the country, irrespective of whether the Safaricom network is