PEST POLITICAL ECONOMIC Over the years‚ the Philippines has gone from being one of the richest countries in Asia to being one of the poorest. It has experienced growth and development since World War II. The current administration under President Gloria Macapagal-Arroyo is aiming for a more rapid growth in the coming years. In 2004‚ the Philippine economy grew by 6.1% surprising everyone. In 2005‚ the Philippine peso appreciated by 6%‚ the fastest in the Asian region for that year
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What is PESTLE Analysis? Originally known as PEST Analysis‚ this is a macro environmental framework used to understand the impact of the external factors on the organization and is used as strategic analytical technique. PEST stands for "Political‚ Economic‚ Social‚ and Technological” factors. Francis Aguilar is referred to as the originator of this tool. He talked about ETPS – Economic‚ Technological‚ Political‚ and Social– as the four important factors for Scanning the Business Environment
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PEST Analysis Leader:Penelope贺朋旭（会计103） Deccember 2010 PEST Analysis Potical Factors • China is a communistic country‚ and it is steadier than some country which always has some war‚ anarchy and so on‚ which is adapted to the development of car companies. • Chinese goverment encourage overseas company to operate in China‚ such as derating‚ lower lending rate… • Chinese rule is strict for car purchaser and owner. For example Beijing government claim that
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PEST Analysis for Newspaper Industry Using the PEST analysis to assess the macro environment of the newspaper industryshows that the technology and recession are two of the major factors that have beenaffecting the newspaper industry as well as the socio cultural side. Technology The Internet‚ a powerful and advance technology‚ has changed the model of masscommunication. The Internet has had a major impact on the external environment of thenewspaper industry and has been gradually substituting
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K+12 Educations PEST Analysis Political Government Fund for education will increase due to professional fee of the additional teacher and classroom needed. Higher probability that educational funds‚ coming from LGU’s‚ Adopt-A-School Program and TEN Moves fund will be corrupted by the government officials. Government need to have a quick responds to the needs for educational resources. Has a political advantage to politician image by building educational infrastructure under their name. A probability
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factors butalso forecast change‚ so that it can take advantage of changewithin the environments in which it operates.PEST analysis is used to identify the external forces affectingan organisation .This is a simple analysis of an organisation’sPolitical‚ Economical‚ Social and Technological environment.A PEST analysis incorporating legal and environmentalfactors is called a PESTLE analysis. 3. P for POLITICAL FACTORS E for ECONOMIC FACTORS S for SOCIAL FACTORS T for TECHNOLOGICAL FACTORS 4. Legislation
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2.1.1 POLITICAL The hotel industry had evolved very rapidly since the opening policy in 1978‚ after that the economy has gradually transformed to a market-oriented one. The reform has created a much better business environment for the hotel industry development (Hornsby‚ 1990). According to Kotler (1996)‚ The political environment is strongly affect hospitality industry‚ political environment is made up of laws‚ government agencies and pressure groups influence and limit the activities of various
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PEST analysis on Harrow College. Political Harrow College is working as independently college. If the government takes action there will be a risk of Harrow College fail to deliver the policy or they may be diverted away from local priorities. The government legislation may force Harrow College to be self managing and self financing. Economic The government may influence the financing decision from Harrow College by cutting the budget from schools. The location of Harrow College may influence
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ATMS 401 – MARKETING Clay Gervais ASSIGNMENT - QANTAS You’re the reason we fly SUBMISSION DATE: 30-Mar-13 STUDENT NAME: Wassim Hamdan STUDENT ID: 862466 Contents Introduction 3 Marketing Audit‚ Planning and New Strategy 4 SWOT Analysis 5 Qantas Macro Environment 6 Qantas - Micro Environment 7 Marketing Research and Intelligence 8 Market Segmentation 8 Market Positioning 9 Buyer Behavior 10 Conclusion 11 References 12 Author Biography 12 IntroductionQantas
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A LEVEL OF ACHIEVEMENT BUSINESS STUDIES A LEVEL RESOURCES. Issue 3 Sept 2004 Page 1 PEST Analysis A PEST analysis examines the Political‚ Economic‚ Social and Technological environments that affect industries and companies. (PEST analysis is also known STEP analysis). It is now recognised by marketing professionals that in the longer term survival and success of a business is dependant upon the external environment a business operates within. It is not enough to say we have the right marketing
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