Contents 1 History 2 Present Environments and Culture 3 Visions and Mission 4 Employment Hierarchies 5 Commitments 6 Develop Strategy Marketing Sales Finance Operational INTRODUCTION TO COMPANY Reckitt Benckiser is a British global consumer goods company‚ making and marketing home‚ health and personal care products. Headquartered in Slough‚ near London‚ UK‚ it has operations in over 60 countries‚ including 42 manufacturing facilities‚ and sales in nearly 200countries. RB is ranked
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low profile. [ONLINE] Available at: http://www.guardian.co.uk/business/2010/oct/28/bart-becht-profile [Accessed 26 November 11] Fletcher (14th April 2011) Daily Telegraph: Has Reckitt Benckiser run out of steam? [ONLINE] Available at: http://www.telegraph.co.uk/finance/comment/richardfletcher/8450066/Has-Reckitt-Benckiser-run-out-of-steam.html [Accessed 27 November 11]
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Reckitt Benckiser maintain their business performance and value Introduction To be successful in the fast-paced world of household‚ health and personal care products‚ you have to think big. Reckitt Benckiser (RB) is a world leader in the making and marketing of household‚ consumer health care and personal products. With over 20 million products sold daily across almost 200 countries‚ RB is a global success story. RB came about as a result of a merger in 1999 between the German company Benckiser
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o CEO – Bart Becht o Reputation for rapid product innovation and industry leading profit margin o Powerbrands – a collective list of RB’s 19 Top Brands o Competitors: Procter & Gamble‚ Unilever‚ SC Johnson and Clorox RB’s POWERBRANDS STRENGTH WEAKNESS Steady double-digit growth Attracts a devoted customer base Achieves 60% gross margin 26.4% net profit margin Accounts for 70% of RB’s net revenue Did not sell in as high volumes as P&G De-emphasized R&D – receives budget
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1. Introduction 1.1 Company Background Benckiser was founded by Johann A. Benckiser in 1823. It is a business derived from industrial chemicals. Over years of development through innovations and various acquisitions‚ Reckitt Benckiser (RB) is now a world leader in household‚ health and personal care. Today it is the global No. 1 or No. 2 in the majority of its fast-growing categories‚ driven by an exceptional rate of innovation – typically about one third of net revenue comes from innovations launched
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interested party. Deletion requests should be forwarded to: Digital Collections‚ UWE Library Services‚ e-mail Digital.Collections@uwe.ac.uk. UNIVERSITY OF THE WEST OF ENGLAND BRISTOL BUSINESS SCHOOL FINANCIAL ANALYSIS REPORT THE CLOROX COMPANY THE PROCTER & GAMBLE COMPANY RECKITT BENCKISER GROUP PLC HENKEL AG & CO. KGAA By CHUYEN THI HONG HUYNH ID: 08025397 MSc Finance Supervised by Dr. JING CHEN JANUARY‚ 2010 i ACKNOWLEGEMENT I would like to express my sincere thanks to Dr. Jing Chen for
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PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
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art European air hub at Leipzig/Halle Airport in Germany. In this document I will be covering both a PEST and SWOT analysis of DHL as a company. PEST Analysis of DHL‚ the PEST itself looks into the Political‚ Economic‚ Social and Technological Factors of a company and its marketing environment. Focusing on the internal environment‚ micro-environment and the macro-environment. Using a PEST analysis should always be considered when entering a new market‚ Launching a new product or service‚ considering
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MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. The radical and ongoing changes occurring
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MODULE TITLE: BUSINESS ENVIRONMENT/ TRAVEL & TOURISM BUSINESS TOPIC : PEST ANALYSIS PEST ANALYSIS Introduction 3 History 3 Growth 3 PEST Analysis 4 Political Factors 4 Economic Factors 5 Social Factors 5 Technological Factors 6 Analyze your findings 7 Strategies pursued by the business to control PEST factors: 7 Recommendations 8 References 8 Oman Air Introduction Oman Air is the flag carrier of the Sultanate of Oman‚ based
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