Chocolate Maker Sees Sweet Spot in Improved Collaboration Customer Case Study Cisco technologies help Ferrero improve teamwork and productivity while cutting costs EXECUTIVE SUMMARY Customer Name: Ferrero Industry: Food Location: Germany Number of Employees: 22‚850 Challenge • Improve internal and external collaboration • Reduce travel costs • Support mobility Solution • Cisco Collaboration applications‚ including Cisco Jabber and Cisco WebEx • Cisco network foundation • Cisco
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Case Study 1. Name of Company - Ferrero 2. Ownership / Location‚ Type of business - Corporation / Alba‚ Piedmont‚ Italy 3. Vision / Mission - The company’s vision is to be one of the most renowned confectionary makers in the world‚ to continue to entice people with their product’s uniqueness‚ and to build an undefined satisfaction for the consumers. - Their mission is to continuously create an endless set of ideas to retain the company’s uniqueness‚ ensure that their people meet
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Introduction Incorporated in 1946 by Pietro Ferrero‚ Ferrero SpA is a privately-held‚ family-owned producer of confectionary treats‚ most notably chocolates. Ferrero was originally headquartered in Alba‚ Italy‚ but moved its headquarters to Turin‚ Italy in 1964. Some of Ferrero’s most popular products are: Nutella‚ the Kinder brand‚ Ferrero Rocher and Mon Cheri chocolates‚ and Tic Tac. Throughout its more than 50-year history‚ Ferrero expanded operations in Europe‚ the Americas‚ Asia
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Economic…………………………………………………………………………….6 * Social………………………………………………………………………………...6 * Technology…………………………………………………………………………..7 SWOT Analysis * Strengths…………………………………………………………………………….7 * Weakness……………………………………………………………………………7 * Opportunity………………………………………………………………………….8 * Threats……………………………………………………………………………….8 Market Analysis * Competitor………………………………………………………………………...8-9 * Consumers…………………………………………………………………………...9 Development strategies………………………………………………………………………10
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The internalisation of Ferrero and Mars Introduction Quality‚ freshness and customers have always been their mission of the famous confectionery maker‚ Ferrero which are sold in every part of the world. They promises that all their confectionery are of high quality‚ precise‚ fresh and made from the finest raw materials with consideration for their customers. Ferrero emphasizes a lot about hygiene‚ making sure that all their confectioneries that are produced are of the tip top condition‚ from hygiene
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Background Ferrero SpA Italia adalah produsen cokelat dan produk gula-gula lainnya‚ yang didirikan oleh Pietro Ferrero manisan pada tahun 1946 dan berbasis di Pino Torinese‚ Italia. Perusahaan mencapai sukses dengan Pietro putra Michele Ferrero yang saat ini mengawasi bisnis global. 2009 Lembaga Survei Reputasi peringkat Ferrero sebagai perusahaan yang paling terkemuka di dunia. [1] Ini adalah perusahaan swasta yang dimiliki oleh keluarga Ferrero dan telah digambarkan sebagai "salah satu dunia
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Ferrero SpA: internazionalization process Ferrero background The industry Ferrero was born in 1946 in Alba in Piedmont and its history can be seen‚ perhaps‚ as the most representative example of Italian capitalism. Since its establishment until today‚ different stages of development can be identified‚ each characterized by specific product‚ technological‚ commercial and organizational innovations. The company started its activities immediately after the World War II. During this time
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PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
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art European air hub at Leipzig/Halle Airport in Germany. In this document I will be covering both a PEST and SWOT analysis of DHL as a company. PEST Analysis of DHL‚ the PEST itself looks into the Political‚ Economic‚ Social and Technological Factors of a company and its marketing environment. Focusing on the internal environment‚ micro-environment and the macro-environment. Using a PEST analysis should always be considered when entering a new market‚ Launching a new product or service‚ considering
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MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. The radical and ongoing changes occurring
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