• Pest
    direction of the 3G market. Therefore the PEST and SWOT models combined offer a unique breadth and depth of analysis. Political The tale encompassing the sales of radio spectrum, especially for the next generation of mobile phones has been one of unpredictable results including widely varying fortunes...
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  • Marketing Report Orange Company
    , 2009, p. 54). First of all, I will briefly describe the Orange Company and then I will go straightly to PEST analysis. 2 About Orange. Orange is the seventh largest telecom operator in the world. This brand is used by France Telecom and it serves more than 172 million customers in five...
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  • Pest Analysis for Apple
    worldwide dramatically which is a great opportunity to the computer industry. • People are getting more experienced, literate and dependent on computer and other electrical device. • Mobile phone is now a part of someone’s necessary and usage of mobile is increasing day by day. Technological Factors...
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  • Innovation and Change
    technique is a beneficial tool in evaluating the factors affecting the mobile phone industry within this remit. Shown below is the PEST Analysis for the mobile phone industry: The use of the MINTEL Report, Mobile Phone and Network Providers enhances the discussions of conditions and factors...
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  • Bmg Case Study
    . Mobile music is already far advanced. For the international record companies operating in China, sales of music via mobile phones already accounts for about 15% of industry revenues. There are five legitimate digital music services in China and we forecast there will be many more...
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  • Marketing
    mobile communications giants on prime time television. They retail within their own branches, via the Internet and through retailers like the Car Phone Warehouse. PEST Analysis Political As Vodafone is a worldwide company and operates in over 27 different countries, this makes analysing the...
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  • Case Study Jessop
    MERCADOTECNIA GLOBAL 1. Why might an organization wish to carry out a PEST analysis? What are the four key components of a PEST analysis? How does a PEST analysis help to provide a picture of the challenges facing Jessops? The company uses a PEST analysis to see which Political, Economic...
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  • 3g Strategy
    1. Strategies followed to move to 3g standard. As the use of 2G phones became more widespread and people began to utilize mobile phones in their daily lives, it became clear that demand for data services (such as access to the internet) was growing. Furthermore, experience from fixed broadband...
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  • Sostac - Marketing Communication and Branding
    product failure. The macro-environmental factors will be implemented to the brand through PEST analysis; Political, Economical, Situational and Technological. Political factors which relate appropriately to the disability mobile phone market include the strict laws on the disposal of production...
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  • Carphone Warehouse
    loyalty and increasing ongoing revenues. With over 700 stores in the UK, CPW is a clear leader in distribution of mobile phones, hence, earning its status as a “cash cow” in this business. Ofcom’s review of the telecommunications industry in 2005 resulted in a regulation promoting competition. This...
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  • International Strategy of the Vodafone Group Plc
    Mobile network is governed by Ofcom (Office of communications); which is an independent regulator and competition authority for the communication industries in the United Kingdom and the network licenses are auctioned by the government. Economic: The UK economy is the fifth largest economy of the...
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  • international business environment
    slower growth however these results had much to do with the regulation imposed by Ofcom as well as due to increase competition in the market (The Mobile World, 2009). The company chosen for the analysis is Vodafone which is a UK based telecom operator. The company is the second largest telecom...
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  • Customer Satisfaction - Mobile Phones
    comprehensive environmental analysis for the market is covered in this chapter, including PEST, Porter’s five forces and SWOT analysis. Moreover, analysis of the market size in precise details is covered. This includes customer developments and UK mobile phones revenue. In addition to this, the market share...
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  • Strategic Report of Samsung Mobile Uk
    Games for London 2012. Threat: 1. There are a lot of aggressive competitors such as Nokia, Sony Ericson and Motorola. 2. In UK mobile phone sale decreases 6.1% due to recession 6. Strategic issue After considering the internal and external analysis, the main strategic issue is Samsung...
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  • Business
    Jessops’ operations and strategy. It shows how managers study the company’s external environment through a PEST analysis. This involves identifying the political, economic, social and technological factors in the external environment that could impact on the business. This information is then used to...
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  • Miss
    changes that have taken place in the photographic industry and shows Jessops’s position in the market. Also, this report will examine what strategies Jessops should adopt to maintain its dominant position in the market. 3. PEST analysis 3.1 Political factor Business behaviours sometimes have...
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  • Business
    2.0 Analysis of the company Nokia is involved in manufacture of mobile phones and its accessories. The Company’s business segment is divided into four which includes: 1) Mobile Phones, 2) Multimedia, 3) Networks and 4) Enterprise Solution. The first segment is to provide data device and mobile...
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  • Pest Analysis in Business Environment
    Table of Contents Part 1. PEST Analysis in Business Environment 1. Introduction 2 1.1 PEST Analysis Execution 2 Political Environment 2 Economical Environment 2 Social Environment 3 Technological Environment 3...
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  • Market Analysis and Strategic Recommendation
    Market Analysis and Strategic Recommendation As a Marketing Consultant, my client, which operates in the Mobile phone and Network providers sector of the market and the organisation trades under the name of O2 has asked me to generate a report, including a full market analysis and a set of...
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  • Marketing Cocepts
    strength against competition. Based on the SWOT and PEST analysis of BlackBerry/RIM, the company is facing major problems with the government not only in the UK but in countries like Kuwait, China and India due to the governments worried about government security this could be a huge problem to the...
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