Master of Business Administration BMO6511 Strategic Management And Business Policy [pic] Strategic Analysis of MAXIS Broadband Written by : |Beh Yi Shan‚ Nicole |3685456 | |Ng Kai Ning‚ Caryn |3841376 | |So Mee Chen‚ May |3841366 | |Wong Ling Yee |3841364 |
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History -Origin and early acclaim Maxis was founded in 1987 by Will Wrightand “idea guy” Jeff Braun to help publishSimCity on home computers. Before then‚ the game was only available on a limited basis on the Commodore 64 due to few publishers showing any interest inporting it. The reason for this is because SimCity wasn’t a traditional game that had definite “win” and “lose” conditions. The title went on to become‚ statistically‚ one of the most popular and successful video games of all time.
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Synopsis Business Review’s Maxis Communications Berhad contains a company overview‚ key facts‚ locations and subsidiaries‚ news and events as well as a SWOT analysis of the company. Summary This SWOT Analysis company profile is a crucial resource for industry executives and anyone looking to quickly understand the key information concerning Maxis Communications Berhad’s business. Business Review’s “Maxis Communications Berhad SWOT Analysis & Company Profile” reports utilize a wide range
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Background Maxis Berhad‚ with its joined subsidiaries (together‚ Maxis)‚ is the leading mobile communications service provider in Malaysia with over 11.4 million mobile subscribers as of 30 June 2009.Maxis was granted licences to operate a nationwide GSM900 mobile network‚ a domestic fixed network and an international gateway in 1993. It commenced its mobile operations in August 1995 and launched its fixed line and international gateway operations in early 1996.Since its establishment‚ Maxis has been
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In Malaysia‚ there are only three giants in the telecommunication industry and among those three‚ Maxis shine the brightest among them because of its speed and capability in the cellular network. On top of that‚ Maxis is the number one choice when it comes to cellular network among phone user all over Malaysia. Their missions are “Today Malaysia’s leading mobile communications service provider” “Tomorrow the nation’s premier integrated communications service provider”. The vision are to bring the
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PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
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art European air hub at Leipzig/Halle Airport in Germany. In this document I will be covering both a PEST and SWOT analysis of DHL as a company. PEST Analysis of DHL‚ the PEST itself looks into the Political‚ Economic‚ Social and Technological Factors of a company and its marketing environment. Focusing on the internal environment‚ micro-environment and the macro-environment. Using a PEST analysis should always be considered when entering a new market‚ Launching a new product or service‚ considering
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Introduction Of Business Maxis Bhd ( Background of Maxis Bhd .) -Maxis Berhad is a leading mobile phone service provider in Malaysia ‚ was established on 1995 under the name of Maxis Mobile Sdn Bhd .Which the founder is Ananda Krishnan who are one of the richest man in Malaysia . Maxis Mobile Sdn Bhd operates as a subsidiary of Maxis Berhad. -Since the commencement of commercial operations of its parent company‚ Maxis Communications Berhad‚ in 1995‚ Maxis Malaysian business has been
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Findings and Analysis Consumer Analysis These are among the feedback that Maxis has analyze and with these‚ they use it as a guidance to perform their Corporate Social Responsibilities ( CSR) in fulfilling customer’s satisfaction. Internal factor: Strength Weakness Innovative culture Strong management Customer loyalty Economics of scale Weak supply chain Weak brand External factor:- Opportunity Threat Online market Innovation New service New technology New markets New products
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MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. The radical and ongoing changes occurring
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