It Infrastructure of Maxis

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Company Background
Maxis Berhad, with its joined subsidiaries (together, Maxis), is the leading mobile communications service provider in Malaysia with over 11.4 million mobile subscribers as of 30 June 2009.Maxis was granted licences to operate a nationwide GSM900 mobile network, a domestic fixed network and an international gateway in 1993. It commenced its mobile operations in August 1995 and launched its fixed line and international gateway operations in early 1996.Since its establishment, Maxis has been providing a full suite of services on multiple platforms to fulfill the telecommunications needs of individual consumers, SMEs and large corporations in Malaysia. Products and services

Maxis' mobile service is offered on a postpaid basis under the Maxis brand and via a prepaid format under the Hotlink brand. The use of these two distinct brands, supported by synergistic values, has enabled Maxis to develop its prepaid business successfully while maintaining growth in its postpaid segment. Besides, Maxis has also pioneered and led the Malaysian market in delivering innovative mobile products and services. It was the first to launch 3G services in Malaysia, also known as Maxis3G, in July 2005, and in September 2006, it became among the world's first to use HSDPA, a high-speed upgrade of its 3G network, to provide wireless broadband services. It was the first operator to bring the BlackBerry™ and Apple iPhone™ smart phones to Malaysia. In April 2009, the company revealed the first commercial NFC-powered service in Malaysia. Moreover, Maxis provides better postpaid packages to corporate and SME customers, based on its highly successful consumer postpaid plans. These plans are custom-built to meet the needs of enterprises, especially improved communications within and beyond their compound. In addition, Maxis' international gateway services include termination of traffic into Malaysia from international telecommunications companies, supporting Maxis' own outbound international direct dial (IDD) traffic, collecting international transit traffic and bandwidth leasing services. Maxis presently maintain bilateral connections with more than 95 carriers in 38 countries and have capital investments in a number of submarine cable systems to carry its international voice and data traffic. Awards

Maxis' significant growth and strong track record of bringing innovation, excellent customer experience and value to stakeholders has won the company numerous awards over the years. The latest awards include: * Malaysia's Top Ten Companies: Ranked 1 – Asia's 200 Most Admired Companies, The Wall Street Journal Asia, 2006 * Asian Mobile Operator of the Year – Asian Mobile News Award, 2007 * Fourth Most Valuable Brand in Malaysia – Brand Finance, 2008 and 2009 * Service Provider of the Year (Malaysia) – Frost & Sullivan, 2008 * Mobile Data Service Provider of the Year (Malaysia) – Frost & Sullivan, 2009 * Recipient of the Asia Pacific Super Excellent Brand Award – Asia Pacific International Brands Summit Malaysia, 2009 Company’s vision

Maxis' vision is to bring advanced communications services to enrich its customers' lives and businesses, in a manner that is simple and personalized, by efficiently and creatively harnessing leading edge technology, and delivering a brand of service experience that is reliable and enchanting.

Value Chain Analysis
Value chain analysis attempts to understand how a business creates customer value by examining the contributions of different activities within the business to that value. Maxis in telecommunication industry value-added services are bringing reliable, speed and more coverage area voice services and broadband to the customer. Primary Activities

Inbound Logistics
* Provide mobile telecommunication by providing core network (including 3G and IP switches), the transport network (including fiber, microwave, and UMTS networks), and the radio access...
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